Hire Me:Strategies for

Being Recruited Through Social

MediaOct 3, 2015

Dr. Mary Beth McCabemmccabe@nu.edu

Is this how you use LinkedIn?

Source: Powersiteblog.com

WHAT DO SOCIAL NETWORKS DO?

Social networks provide context to content.

Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.

These “Brand Evangelists” become the people employees reach out to for help and collaboration.

Forrester Research, TechRadar for Vendor Strategists, 2009

Set Goals

Bio

Recommend

Join Groups

Measure

The Social Media Job Search Cycle

• inspire • promote

• connect• educate

measure profile

recommend

join groups

Social Media Job Searching Model

Reading list

Social media changes average people into “experts.”

Fall 2014

Spring 2015

Fall 2015

www.Guardian.co.uk

Souce: The Netsize guide, from class materials

Small group discussions: ideas on social media tools

What am I doing with Social Networking? Searching for a job Adding Content to social Receive feedback Researching companies Finding gaps Learning about business Challenging myself to

improve skills

POSITIONS: ALL TYPES OF ORGANIZATIONS SEEKING SKILLED MARKETERS

Social Media Integration Producer Social Media Marketing Manager Community Manager Social Media Consultant Mobile Marketing Sales Customer Service CRM Specialist Content Writer/Producer Analysts Entrepreneurs

MBA MARKETING CONCENTRATIONS

MARKETING 620 Consumer Behavior 631 Global Marketing 634 Market Research 660 NEW: Strategic

Marketing Simulation

MOBILE MKT/SOCIAL MEDIA 651 Mobile Marketing 652 Adv. Mobile MKT Strategy 653 Social Media 654 Adv. Social Media for MKT 655 Mobile MKT SocialMedia

Proj. This is where you build your actual mobile/social plan and present it! (capstone course)

Next Steps

• Research a well developed profile/bio• Set goals• Consider what jobs are posted• Set up or improve profile• Make connections• Get recommended• Join Groups• Add content• Research topics of interest• Make more connections• Measure results• Set new goals

CONTACT

E-mail: mmccabe@nu.edu Twitter feeds: @marybethmccabe,

@solarmarketing, @thinkfuller, @drtravelbest @sunmarketing

Admin. groups, California Solar Marketing, National University School of Business and Management, Social Media and Mobile Marketing Professionals

YouTube: sunmarketingvideos, mobilemarketing

Blogs: mobilemarketingsocialmedia.com marybethmccabes weblog, Dr. Mary Travelbest, Sun Marketing Solar

Mobile: 858 488 2867