HighEdWeb Conference; 360Alumni Presentation: If You Build It, Will They Come? The Case for Online...
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If You Build It, Will They Come? The Case for Online Communities June 24, 2014 TM #alumnicommunit y
description
Learn how online communities can provide a permanent home for your alumni, build engagement, and help you to exceed your fundraising goals.
Transcript of HighEdWeb Conference; 360Alumni Presentation: If You Build It, Will They Come? The Case for Online...
If You Build It, Will They Come?The Case for Online Communities
June 24, 2014
TM
#alumnicommunity
https://www.youtube.com/watch?v=N4Pho3lRnyk
TM
#alumnicommunity
Engagement Highlight:Show Us The Love!
Santa Barbara City College
Welcome
#alumnicommunity
Change Is Coming
Changes prompted by the nexus (mobile, cloud, social & data)
are setting the stage for transforming the education
environment from a 20th-century mindset to a 21st-century
paradigm.
Predicts 2014: Technology Drives Education Toward Transformation
#alumnicommunity
Getting Started
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@360Alumni
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About Me
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Megan ReileClient Services
360Alumni
The Engagement Gap
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The Engagement GapA chalkboard explanation
Alumni Needs
Engagement Gap
Institutional Goals
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Audience Preferences Changed
% of alumni that never visit their website
360Alumni Primary Research Survey, June 2013
vs
% of alumni that would visittheir website
if it were more like a social network
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Thought Leadership
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What Alumni Want
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Graditude
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GraditudeGlad You Chose Us; Washington College
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https://www.youtube.com/watch?v=j-y8beRv1OI
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Alumni-Driven Engagement
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Online Communities:
- Jenny PreeceDean of IT
University of Maryland
4 Parts:People, a shared purpose, policies & computer systems
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Alumni Communities Make Sense
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New Business Models
“With the traditional funding streams withering away at
such great speed, academic institutions have to think about
not only how to cut cost, but, preferably, how to create new
revenue … they have to think about their business model.”
Gartner - Business Model Innovation Examples In Education, Jan 2013
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Sources:
MailingJet
Gloccal
InspiredM.com
Average Cost Per Alumnus
Telemarketing
Direct Mail
Traditional Website
Online Community
$ .64
$.53
$.19
$.14
#alumnicommunity
Average Time to Get Up and Running
Telemarketing
Direct Mail
Traditional Website
Online Community
12 weeks
4 weeks
2 weeks
12 weeks
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Millennials & Giving
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Constituent Pyramid
Top Donors;Very Engaged
Sweet Spot
Avg gift of $1,206
Increase frequency to 2x / yr:Additional $150,000
Increase percentage
to 15%:Additional
$75K
Average gift of $50.
30,000 Alumni, 10%
giving
-or-
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Connectivity Multipliers
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What About Social Networks?Social Media Explained
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Online Communities
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Social Network Drawbacks
● Different objectives● Too much noise● Data is not yours● Not a hub● Won’t build your brand● No integrated
fundraising
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No More “Various Vague Things”
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Benefits of Online Communities
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Online Communities Bridge the Engagement Gap
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Examples
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Take Away
Case Study:
360Alumni is a great solution. It has added an important networking piece that we didn’t have before. Alumni have responded very well to the new community, saving my department time and development effort, and allowing for a smooth method of encouraging and incurring donations online.
“
“Pitt Community College Ashley Dews Smith, Director of Alumni Relations
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