The Art Of StorytellingA Viable Communication Tool For Business

Telling Your Business Story

Storytelling has largely grown from its traditionalbasics of conveying events through words andimages to being an invaluable marketing tool forthe modern businesses. The art of storytellinginvolves the modest idea of turning a number oftales to become a viable communication tool.Typically, storytelling has become a creativemedium through which businesses interact withtheir clients, and further, boost their audience

outreach.

1. Telling the right story

A business needs to deliver the right contentfor their clients or audience. For instance, thestory can be divided into parts.

There can be a company story, which includestheir products, their target market and theirday-to-day operations among others. On theother hand, the story can also contain thebrand’s message.

This composes of why the business is dealing inthat line of activity and the need to satisfy thecustomers.

2. Telling a story with persuasive devices

A business can work wonders in their marketingniche by using persuasive devices likeparallelism and strategic repetition. Use of theright voice and language rich of persuasion, abusiness can create an impact on its customersand further still, spark emotional responsesfrom them.

3. Have a solid introduction, body and end

A business need use a ear-catching beginning on theirmarketing story, this is important in hooking up theircustomers.

Another thing is having a compelling middle story thatshould capture the attention of the clients. This shouldgive reasons why the customers should care for theproducts.

Lastly, there should be a good ending with a call to actionjust to make sure you keep in contact with the customers.

4. Making the story personal

In a story that the brand sold involves humancharacter and sounds, it is advisable that abusiness delivers a more personal story. Theinvolvement of human anecdote goes a longway in making the sells even better, perhapsbecause the customers will keep rememberingthat.

Conclusion

Finally, a good use of the natural art ofstorytelling remains an important way to createawareness of products. The unlimited customerengagement that a business earns throughstorytelling is large enough to boost sells to ahigher level.

About The Company

Media Challenge Productions is a videoproduction company, delivering a range a videoproduction services that will engage yourcustomers by telling them your true story.