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Web: hiddenltd.com

Tel: +44 (0)161 236 8181

Interactive Marketing & Training

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HIDDEN

Hidden is a revolutionary, interactive marketing and training agency that is dedicated to crafting powerful digital experiences that entice, engage and educate the audience.

Studio locationsManchester, UKSan Antonio, USABahrain, Middle East

Countries we operate inUK, France, Switzerland, USA, United Arab EmiratesChina, Mexico, The Netherlands

Platforms

At Hidden innovation is second nature, which makes anything possible. Combining our in-depth expertise in the use of cutting edge technology along with our vast technical marketing experience enables us to provide our clients with world-class interactive solutions.

As technologies evolve so do we, collaborating with prestigious universities and commercial laboratories we are able to equip our clients with strategic guidance and the latest technologies. These tools allow them to truly connect with current and potential customers, as well as their own internal teams.

DIFFERENTIATORS

• Focus is on innovation and creativity, and not only technology

• Technical proficiency combined with our storytelling abilities allow us to elegantly simplify the complex

• Hidden is a full service agency

• A well-oiled machine, our specialist production teams are efficient & detail oriented

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THE TEAM

We have a full in house end to end team that includes designers, 3D artists, animators, engineers and a ‘futurologist’ with commercial and military experience. This ‘skills dynamic’ creates a richly diverse environment for the harvesting of distinctive technology-driven solutions.

Below is a list of specific disciplines our teams have expertise in.

Qualifications• Advance Computer Animation and SFX (masters)

• Computer Science (masters)

• Computer Vision & Digital Image Processing (masters)

• Computer Engineering (masters)

• Mechanical Engineering

• Digital Game Design (masters)

• Illustration

• Art Direction and Design

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DIGITAL CAPABILITIESImmersive Digital Solutions for Marketing and Training

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INTERACTIVE APPLICATIONS

Our interactive applications range from large environments to intricate product detail, allowing the user to learn at their own pace and drill down into the detail if required.

A virtual environment is a very effective way to provide the audience with an overall understanding of products and solutions. Using storytelling methods also helps highlight connections between business units, products and services, and often instigates opportunities for side-selling.

Our solutions are unique in the fact that they afford the user complete freedom of movement within an environment. The user is able to manipulate products and explore services through intuitive control features. The user can examine 3D models through a variety of traditional touch screen gestures. Features such as rotation, magnification and structural animations are only a small number of helpful and user-friendly elements that can be incorporated.

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ENGAGING & DYNAMIC 3D

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DIGITAL TRAINING & E-LEARNING SYSTEMS

Any approach to training has to succeed in delivering the content in an engaging way. One way to do this is through serious gaming, it is a very practical way of appealing to our competitive nature as humans. By creating a gaming experience for your audience you provide them with a creative and interactive way to learn about your products, services or training program. When challenged, your audience will focus and retain a large portion of the information that was delivered over the course of the experience. From a marketing perspective, this is an ideal way to reach a younger or more tech-savvy audience.

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CONFIGURATION/CALCULATOR TOOLS

Anything from dynamic equipment configurators to efficiency calculators can be designed to be user friendly and clearly understandable.

These tools can serve as an ideal training tools for new employees and sales staff which can assist in ensuring consistency is maintained in terms of staff's knowledge about company products and services.

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AUGMENTED REALITY

Augmented reality is a technology we often implement for our clients when delivering vivid content. It provides the audience with a real-world depiction of the subject that they can explore in three dimensions. AR is a very versatile technology and the augmented features of any of our applications can be extended to accommodate larger format displays, presentations and exhibition style environments.

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MIXED REALITY & VIRTUAL ENVIRONMENTS

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As technologies evolve it becomes easier to blur the line ofreality. Our advanced research and development team workwith several devices that provide the user a semi-virtual orcompletely virtual environment. This technique is useful inmany different ways, and allows the user a truly immersivefirst-hand experience with your environment, product,service or scenario.

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DIGITAL INTEGRATION

As large format interactive technology matures, Hidden research, embrace and master the paramount technologies available. We have an experienced engineering team that is capable of achieving superior quality results in a short amount of time. As with all of our other products, the content is transferrable to other formats. This fits well with our unique interface extension options, where large format experiences can be transferred or used in conjunction with a tablet or handheld device.

Our expertise in this area is not only with the technical and creative aspects, but also ensuring a cohesive marriage with the physical and social environments. We understand the importance of these elements and have the skills and knowledge necessary to guide interior design and asset placement, respective to the venue.

Our experience in these areas is diverse as we have designed everything from exhibition stands to learning centres. We have a proven pedigree in achieving the ‘wow-factor’, getting positive attention for our clients and increasing meaningful footfall.

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VIDEO

Production

• Concept Development• Scriptwriting• Story Boarding• Direction• Location Sourcing and Management• Shoot Logistics• Studio Management• Actor/Actress Sourcing

Post Production

• Editing• 2D and 3D Motion Graphics• Animation• Special Visual Effects• Compositing• Audio• Voice-over and Recording

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INTELLECTUAL & ANALYTICAL CAPABILITIES

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ENGINES

Building immersive applications doesn’t end with stunning graphics and animations. Imagine attending a sales meeting with a potential client or administering a training session for a complex system or machine: how valuable and useful would it be to have the ability to read your audience’s mind?

We have created four mobile engines capable of doing just that, or very close to it…

Mass Intelligence Engine

Our most refined and versatile engine, the MIE can be deployed in a wide variety of collection analysis and information reporting techniques. The MIE makes sense out of user interaction via interlacing with your application content. Using an engine of this nature allows you to ‘read’ the audience, which is essential in training environments and immensely valuable when used in conjunction with marketing and sales campaigns.

Using intelligent algorithms, the Mass Intelligence Engine resides within the application, constantly monitoring all user interaction. The engine cross-references the logic we apply for you to ensure the relevant information for your specific purposes is collected accurately.

Mental Dexterity Engine

There are several ways people effectively digest information or learn new things. The MDE automatically identifies and accommodates these differences and alters the information delivery method or user experience specifically to suit the audience’s learning preference.

As the user interacts with the application content, the MDE monitors the activity and identifies patterns and characteristics. The engine dynamically adjusts the delivery method to suit the user and invokes assistance where necessary. In other words, the application caters to the user throughout their experience with the application.

Micro Expression Engine

Micro expressions are involuntary movements made by facial muscles. These movements reveal the user’s emotions as they interact with application content. The MEE uses the mobile device’s camera to monitor the subtle movements of the user’s face to reveal their emotional state at any time throughout their experience.

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ANALYTICS & DATA VISUALISATION

The traditional presentation of analytical data leaves a lot to be desired, and understood for that matter. The metrics obtained are often complex in raw form, and not everyone has the skill or knowledge to navigate the information in a useful way. Our visualisation engine takes the guesswork out of analytics.

We approach analytic information and audience feedback in a far more natural way. Using proven scientific techniques, we transform the data into friendly visual representations that are almost instantly digestible, even for users with the most basic analytical skills.

In some cases we are able to extend the capabilities of the Data Visualisation Engine to offer what we call ‘predictive analytics’. This analytic method provides the capability to produce future data projections based on learned trends. The data can then be extrapolated, as required, for any timeframe; past, present or future.

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CONTACT INFORMATION

Hidden Creative LtdOffice: +44 (0) 161 236 8181

Email: studio@hiddenltd.com

Website: www.hiddenltd.com

Address: Hidden Creative Ltd Croxley House 14 Lloyd Street Manchester M2 5ND UK

Twitter: @HiddenCreative

Matt TrubowCEO

Email: matt@hiddenltd.com

Office: +44 (0) 161 236 8181

Mobile: +44 (0) 7811 261 743

Skype: mtrubow

Peter O’BrienChief Operating Officer

Email: peter@hiddenltd.com

Office: +44 (0) 161 236 8181

Mobile: +44 (0)7977 984426

Skype: hiddencreative

Tim PhillipsDirector

Email: tim@hiddenltd.com

Office: +44 (0) 161 236 8181

Mobile: +44 (0)7709 339886

Skype: phillips_t

Downloads

Alstom Steam Power

Client: Alstom

Platforms: iPad

Alstom Hydro Power

Client: Alstom

Platforms: iPad

Alstom Thermal Services

Client: Alstom

Platforms: iPad

Alstom Wind Power

Client: Alstom

Platforms: iPad

ABB Solar Impulse

Client: ABB

Platforms: iPad

ABB Schweiz

Client: ABB

Platforms: iPad, iPhone

Thales Naval Services

Client: Thales

Platforms: iPad

Alstom Gas Power

Client: Alstom

Platforms: iPad, Android

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