Heroku in Japan

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Ayumu Aizawa Developer Marketing, Heroku in Japan

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Page 1: Heroku in Japan

Ayumu Aizawa

Developer Marketing, Heroku

in Japan

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Safe Harbor: Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Me Ayumu Aizawa

@ayumin “ “

Developer Marketing, Advocate Heroku Evangelist at Salesforce.com

Enterprise system architect

Ruby committer 2009-2011 RubyKaigi organizer

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FAQ Are you a Heroku guy?

or Salesforce guy? “ “ The answer is both YES.

All Heroku guys are Employee of Salesforce.com.

Bridging Heroku and Salesforce.com is my primary responsibility.

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ASICS - ING New York City Marathon 'Support Your Marathoner' Program



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2 Processes

Koi Database

Cron, Airbrake, SendGrid,

PG Backups, ZenCoder


Rapid deployment

Extensive third party services

Painless video encoding

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43 Processes/Koi DB

New Relic Premium


Highly productive platform

Scalable for 25M fans

Extensible with add-ons


90 Processes/Ika DB New Relic, Cron, PG Backups


Highly productive platform

Scalable for 25M fans

Extensible with add-ons

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What is Heroku? Heroku (pronounced her-OH-koo) is a cloud application

platform – a new way of building and deploying web apps. Our service lets app developers spend 100% of their time on their application code, not managing servers, deployment,

ongoing operations, or scaling.

“ “ Heroku (へろく) は、クラウド・アプリケーション・プラットフォーム

-- ウェブアプリケーションを開発・展開する新しい方法です。



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「開発者の生産性(Developer Productivity)」は、




“ “

Developer productivity is our battle cry, at the core of everything we do.

A deployment platform’s workflow and experience should be designed. Every decision – from what HTTP cache to use, to the order of command-line flags, to the color of the buttons – has been made with a maniacal focus on developer productivity.

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FAQ Why Salesforce.com

bought Heroku? “ “ Byron says …

Salesfoce.com needs Platform for social enterprise.




いると同時に、Web2.0、ソーシャル、モバイルなどどんな呼び方をしても いいですが、そうした新しいアプリのパワーを分かっています。

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FAQ What are you doing for Heroku in Japan? “ “

Everything for developers who are using Heroku in Japan.

For example: Holding events, meetup, workshop. Notice information via Twitter, Facebook, Blog … etc Gathering issue around Heroku from Japan. Preparing support for business in Japan.

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Heroku will held 2type of event.

Any events related to Heroku are WELCOME! Let me know if you need help


Meetup Workshop

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Notifications www.facebook.com/


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FAQ What can we do

for Heroku in Japan? “ “ Having fun on Heroku.

For example: Tweeting, Blogging, Having presentation. #herokujp Deep diving to Heroku architecture. Github: heroku Small Apps for community. Create Social Apps on Facebook. Provide your service as Heroku add-on.

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Facebook App

Heroku is Default server for Facebook App

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You can provide your service as Heroku Add-on

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Your Cloud


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FAQ How to contact Heroku, when I had problem? “ “

Status: https://status.heroku.com/ Resources: http://devcenter.heroku.com/ Support: https://support.heroku.com/

[email protected]

(if you necessarily in Japanese)

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One more thing …

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