Marc Poirier

@marcpoirierAcquisio

Co-Founder, EVP Business Development

Rise of the MachinesMy Perspective

THERE ARE REAL LIMITS TO WHAT

HUMANS CAN DO EFFECTIVELY

AUTOMATE SOME GRUNT WORK

TO SAVE TIME

BOTTLE-UP AGENCY KNOW-HOW

FOR CONSISTENCY AND TO

DIFFERENTIATE

SCIENTIFIC ALGORITHMS

FOR UNBIASED BID

AND BUDGET CONTROL

COMPLETE SYSTEMS

EXAMPLE: GDN OPTIMIZATION

Role of Technology in GDN Optimization

Keyword Selection

Technology

URLPlacement

Ad Selection

Bidding Budget

PurchaseRegistration

Ad Creative

Landing Page

PurchaseRegistration

Than

k You

Page

Human

Google Display Network ad engine

Tsunami Effect

Google Display Network conversion engine

AdMetrica captures surges of

conversions (and plummeting

CPA’s) accompanying sudden

spikes in Google’s general

search traffic volume.

AdMetrica GDN CPA

Google Search

Vol.

AdMetrica GDN Conv #

1,000

0

2,000

3,000

4,000

5,000

8,000

7,000

6,000

Google Search*

(sweepstakes)

AdMetricaConv.s(sw

eepstakes)

$3.25

$3.00

$2.50

$2.75

$2.25

$2.00

$1.75

$1.50

$1.25

AdMetrica CPA

(sweepstakes)

* Source: Google Trends

Google Search Activity

Contact me: marc@acquisio.com

or on Twitter: @marcpoirier