pretty biddingaaron levydirector of ppc

seer.is/bidhero@bigalittlea

seer.is/herocareer

ˈsēər,si(ə)r/a person who is supposed to be able, through supernatural insight, to see what the future holds.

@bigalittlea

we’re wizards!

visionary via visualization

let someone else block & tackle

9

dirty work is more fun anyway

1: little dataBIG WINS

12

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fwustwating.

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….meh?

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2: dayparting

20

seer.is/heroheatmap

@bigalittlea

0.0

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Conv. Rate Avg. Position

@bigalittlea

woof.

3.5

3.7

3.9

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4.3

4.5

4.720%

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Conv. Rate Avg. Pos

invert position axis

refined min and max

blocked hours@bigalittlea

seer.is/prettybid

3: geographic

@allymalick

eyewearclient

data dumpyay?

29

Visualize the data!

nobody likes squints

@bigalittlea

@bigalittlea

4: visual confirmation

@nick_vigg

psychic client

let‘s test call-only!

positions looking good!

…where’s position 3?

Top v. side. Oof. double segment

40

73% conversion increase

4: see future generations

let’s talk demographics

rich people spend more money!

Adwordsdemographic bidding

nothing new to see here

Small ball bidding

Predict the future

@lokiducks

Robin hood men in tights

the key to the greatest treasure in all of AdWords

seer.is/herocareer