Hensley Portfolio @016 6

Jesse Hensley Portfolio

Table of Contents

Design Language 4

Sustainability 16

Furniture 26

Other Work 37

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Bio.

WelcomeI’m Jesse Hensley and this is my work spanning from 2014 to 2016.

I was born and raised in and around Houston, Texas.

I love working with my hands, modelmaking, building and fixing.

I have a deep passion for toys, comics, collecting and having fun.

Enjoy

Design Language

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Create new value by rethinking an existing brand, then developing a design language embodied in an innovative line of products.

Students will work as a team to reimage the brand and develop the design language that will inform products designed by each team

member. They must be physical objects that are useful and help the chosen brand reach new customers, improve the value proposition

and/or expand market share.

Design Brief

Problem StatementMr. Coffee’s current brand strategies exhibit a lack of clear identity, visual

language, and differentiation from competitors. These aspects mislead the consumer, causing them to perceive the brand as limited and antiquated.

HypothesisIn order to appear less antiquated, Mr. Coffee needs to develop a clear visual

identity that leaves the consumer with a distinct impression of the brand. Additional directions such as the integration of sub-brands as well as a focus on

sustainability in both practices and products will shape Mr. Coffee as a forward-thinking company.

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DESIGN LANGUAGE RESEARCH

VISUAL TRENDSsophisticated trends around the kitchen

DESIGN LANGUAGE RESEARCH


Group Research

Some users grow tired of the wait times involved in various steps of brewing coffee

Users rarely have an environment that makes the coffee process easy and fast

Many coffee makers and accessories are difficult to clean and transport

Mr. Coffee offers several high-end products, but do not visually fit in with that market

Mr. Coffee is thought of as cheap, dated, or unknown, meaning their marketing strategies are ineffective

Millenials do not recognize or have a lasting impression of the brand

Mr. Coffee’s recent rebrand is largely thought of as unsuccessful and too reminiscent of other brands

Drip machines do not have consistent form language, images, materials, or icons, making it difficult for users to recognize the brand

Products and marketing strategies do not emphasize the strong heritage of the brand

Emerging technologies point toward prep that includes a fun factor, easy cleaning, and exposed processes

Utilizing trends such as sustainability would greatly differentiate Mr. Coffee from competitors, as sustainability is largely unheard of in the coffee industry

Simplistic, friendly design language and geometry would lend themselves toward Mr. Coffee’s essence of accessibility

User Focus TrendsMarket Landscape Brand Assets

ComparisonBRAND LANGUAGE COMPARISON

DESIGN LANGUAGE RESEARCH DESIGN LANGUAGE RESEARCH


CONSUMER PRICE vs RATINGEight Leading In-home Coffee Marks

30 60 90 120 150 180 210 2400

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2

3

4

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Purchase Price Dollars

Con

sum

er R

atin

g

New Brand Essence

Mr. Coffee provides a sense of accessibility, familiarity, and approachability in the minds of its users. Mr. Coffee intends to show these qualities through the relatively inexpensive price of products,

through the range of their product mix, through their technology offerings, through recognizable design language, and through

warm and friendly graphic design.

Accessability.

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Sketches

Sketch Exploration

13Panel Opens, grounds go in

Mesh allows scent to be absorbed

Shape allows it to fit in the corner of fridge or freezer

123 stripe motif

Mesh comes off, Grounds go in

Fits into corner of fridge or freezer

Grounds deoderize fridge

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Mesh allows airflow

Scent comes out of top

Used grounds go inside

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Removable water reservoir for easy fill and clean

Visual centerpoint for your countertop

Mood lights from behind arch

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3 stripe motif

Coffee+breakfast maker combination

Single Serve

Clear Dome steams cup or English muffin

Steam cooks egg

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Single serve machine fits multiple containers

Simple geometric form language

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Logo inspired handle cutout

Clear back for easy viewing

Easy pour spout

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Logo Inspired Handle Cutout

Classic inspired styling, Easy to pour

01CONCEPT

PHASE

Logo inspired handle cutout

One-piece ceramic construction

Triangle profile

Concepts

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15 Hot water goes in one side, One side empty

Metal cyliders filter grounds

Cylinder opens

Turn over brews fresh pour over coffee

14 Loop for easy transportation

Tea Basket opens for easy use

Clear sides to see the brew process

Easy screw lid

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Mesh lets scent waft through room

Fan circulates air, Put grounds on top

Essential oil spray for added variety

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Handle hangs on dispenser

One button brew

Wide base for stability

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Chrome band with circle LCD

Metal support

Traditional glass carafe

043 stripe motif with polka dot pattern

Nesting carafe

Opening top for ease of access

Refinement Sketches

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Final Design

Elevate is a complete rethinking of the traditionial coffee machine. By taking the coffee off the counter and hanging the kettle by the handle, we are celebrating the brew and the process that Mr. Coffee has been know for since it's inception. Instead of having a coffee machine just to serve a function, Elevate aims to become a fixture in the kitchen and make coffee and more enjoyable and social experience by have the option to keep the machine on the counter or hang from the wall.

A cream colored exterior with navy accents aims to appeal to a more sophisticated audience, and showcase the elegance of our Mr. Coffee relaunch. A thermal carafe with a brushed aluminum exterior reinforces these ideas. The polished aluminum foot ensures stability in a thin design, while reflecting light back onto the product.

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Physical Model

Sustainability

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“Eighty-three percent of bicyclists killed in 2013 reportedly were not wearing helmets.”

http://www.iihs.org/iihs/topics/t/pedestrians-and-bicyclists/fatalityfacts/bicycles

• Outer Shell and EPS core are non-recycable

• One time use, must be replaced after accident

• Aesthetically unappealing

• Bulky form factor

Problems with existing products:

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Four aproaches to sustainability:

Alternate materials• Silicone

• Replaceable parts• Air cushion

Lightweight/Enthusiast• Reduction in materials

• No-frills apporach

Biomimicry• How does Nature

deal with impact?• What animals current-

ly do this?

Customization• Increase incentive to

wear• engage millenials• engage children

Initial Concepts

Incorporation of Biomimicry

Deimatic Displays- any pattern of threatening or startling behaviour so as to scare off or momentarily distract a predator, thus giving the prey animal an

opportunity to escape.

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New Approach

Two New Strategies for Bike Helmets

Increased Preventability- By Increasing visibility and size, the rider can possibily avoid crashes by making the other party aware of their prescence

Increased Safety- By adding aditional padding and energy absorbing material, the rider would be less likley to sustain a concussion or head injury as the result of a crash

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Final DirectionSignal is received by the helmet and the spring loaded fin spings forward.

Spring tension brings the fin forward and holds it there

Reads brainwaves when used thinks of their trigger thought and activates small mechanisim to release spring

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Lightweight cotton mesh fitted btween an HDPE skeleton

Mesh enables air to pass through the fin so it does not become cumbersome to the rider

Red color is high contrast and high visibility.

Large venting for increased cooling and reduced materials needed

Geometric form to differentiate from the standard helmet aesthetic

Furniture

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Design Furniture for use in Studio and

Spring Show Display here at CIA

Prompt

User: Marcus Anderson

Age 22 Design Student

600 SqFt Apartment

User Needs: • Furniture piece that can aid my dis-

play at Spring Show• Furniture to use in the Studio• Furniture to use in Apartment after

Spring Show

Ample Storage SpaceVisually Appealing

Fits with “Hive” aestheticReplace other Studio Furniture

Use as an entertainment center or book shelf

Add storage or drawing surface to existing “Hive”

Design Brief

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Influences

Art Deco:Prominent through

1920’s-1940’s. The style is often characterized by rich colours, bold

geometric shapes, lavish ornamentation and industrial imagery.

Memphis:Popular in the 1980’s.

Characterized by featuring colourful decoration and

asymmetrical shapes, sometimes arbitrarily

alluding to exotic or earlier styles.

Concepts

Initial Concept

One open side and one fully closed side

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Final

Final Concept

Open cirlce on front

Open oval on back

Final Renders

The open air design and streamlined look evoke the Art Deco Inspiration while maintaining a fresh and modern aesthetic. The bright color evokes the Memphis inspiration, facilitating a visual focal point and increasing visual interest. Intended to fit in a sleek and clean interior space, Deco Motion could be the center piece for any room.

Color & Material Variations

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Color and Material variations allow for the user to customize their piece for their own sensabilities. Options without color are also avaliable, to appeal to a wider array of owners.

Process: ShopBot The manufacturing of the physical piece was accomplised with a single piece of 4’x8’ plywood. The long keft cut allows a seamless bend around the radius of the table. This piece could be easily replicated and assembled by anyone with a CNC router

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Manufacturing+Assembly

Final Piece

Final Dimensions:

Height: 24 inches Depth: 18 Inches Length: 54 Inches

Featured in Simply Furnished gallery show

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Sponsored Project

What is play?

Why is it important?

Merriam-Webster: The spontaneous activity of children

Play allows children to use their creativity while developing their imagination, dexterity, and physical, cognitive, and emotional strength.

Introduction

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Areas to ExploreOutdoor Play:Importance of using whole body to develop gross motor skills

Indoor Play:Allows for multiple levels of learning while maintaining a safe, controlled environment

Bath Time:Reinforce good and healthy habits while maintaining a level of fun and engagement

Educational Play:Using Play as a vehicle for learning and development of critical skills and ideas

Creative Play:Development of self-expression and individuality is imperative a health life

Summary

Concepts

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Summary

Area of Interest Outdoor Play:

• Importance of using whole body to develop gross motor skills

http://www.earlychildhoodnews.com/earlychildhood/article_view.aspx?ArticleID=275

Benefits of Outdoor play:

• Practice their emerging physical skills like Running, jumping, and leaping

• Also develop social and emotional skills simultaneously

• More likely to invent games and express themselves in their own way

• Promotes autonomy, descision making, and organization skills

• Free play within a set of limits helps them understand why rules are necessary

• Helps develop all 5 senses with simoltaneous stimulation

• Fosters an appreciation for the natural world around them

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“How can we incorporate self driven, open-ended play in a way that also stimulates physical development of gross and fine motor skills?”

Problem statement:

Why is Sandbox play important?

• Use their hands to explore and learn, developing fine motor skills and strength

• By creating their own worlds in sand, it encourages their imaginative development

• Improved coordination and independence

• Add to their sensory vocabulary as they touch and feel

• encourages collaboration with team-based creations

• Practice their social skills and awareness by managhing their own space and tools not to disturb others

• Experience impermancence of a knocked over castle or

creations, and encourages them to live in the moment

Why is Role Play important?

• Stimulates imagination and enhances social development through freindship and cooperation, listening, and turn taking

• helps develop a childs own imaginative world and flexes their creative muscles

• learning to express their emotions in the safe imaginative environment free of embarssment

• helps them tackle larger issues that may be challenging on their own

• learn about other cultures, languages and customs outside their own level of farmiliarity

• • encourages activites that will later become vital in

school, like counting, letters, and patience

https://tocaboca.com/magazine/sandbox-play/ https://expatsincebirth.com/2013/02/03/the-importance-of-role-plays-for-children-and-us/

Rusty encourages imaginative play through role-play scenarios involving his character and

his play functions. He teaches cooperation by working together with Tinny the Turtle and encouraging more than one child to

play together. Rusty creates a centerpiece for sandbox play that can also expand into indoor

and ride on play.

Final Concept

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Play Pattern

Other Work

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Sketchbook

5151

Fine Art

Handmade Felt

Handmade Felt

Stone Lithography

Molded and Cast Sculpted Figurines

Rocket Inspired Dulcimer

Rocket Inspired Dulcimer Photography

Photography

Photography

Pinstriping

Photography

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Photography

Resume

Employment History:

Signal Point- Wi-fi Technician 2016 CIA Design Center (Nottingham-Spurk Client) 2016 Signal Share- Wi-Fi Technician 2015 Wal-Mart- Tire & Lube Technician 2012-2013 Action Passport & Visa- Office Aide 2011 Promark Research Corp- Telephone Interviewer 2010

Education: Area of Study: Date: Credential: Cleveland Institute of Art Industrial Design 2013-2017 BFA Universal Technical Institute Automotive Collision Repair 2011-2013 Diploma Klein Oak High School General Studies 2008-2011 Diploma

Jesse [email protected]

[email protected]

Houston, TX

Awards: Universal Technicial Institute Perfect Program Attendance Universal Technical Institute Student of the Course x8 Scholastic Gold Key Visual Arts and Scholastic Excellence Regional x4, State x2 AP Art Portfolio Score 4/5

Hensley Portfolio @016 6

Documents

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