Peter Henry - ResumeP: (02) 9875 2896 M: 0437 975 951 E: peter@pdhbusiness.com DOB: 19th April 1962 !Career Profile Accomplished consumer retail and automotive retail senior management professional that encompasses a change agent and entrepreneur who is best described as a visionary. With key strengths lying in commercial acumen, change management, brand building, leadership and sustainable growth, I am someone who sees past opportunity and leads a team to deliver on desired outcomes. Demonstrated success in customer focused business turn around and implementation of effective strategies that result in increased market share and profitability. Proven ability to exceed business goals and build strong relationships with internal and external stakeholders. !With extensive experience in corporate governance, brand management, technical management and sales and operations management supported by a sound background in finance, marketing, strategic planning, technical skills and public speaking. I am confident in my ability to overcome any challenges a business is experiencing and apply my expertise to achieve their desired outcome. A former member of the C.E.O. Institute and more recently appointed as Independent Chairperson of the Board to Australian V8 Utes Racing Pty Ltd. !In 1990 I was also awarded by Toyota Motor Corporation as the winner of the International Skills contest and ranked as the number one technician for Toyota and Lexus globally.

Key Skills ! Corporate strategy, Corporate governance and Development specialist – a visionary,

strategist and effective change agent with a consistent record in delivering extraordinary results in business growth, profitability and operational performance.

! Brand and Merchandise specialist - with two decades of managing brands developing and implementing innovative strategies that always aligned and enhanced the business Brand Values.

! Effective and accountable in high profile positions – solid ability to overcome complex business challenges by making highly appropriate decisions using experience backed judgement and intuition. I am respected for the responsibility and accountability I take in my positions and the fact that I do go “above and beyond” to achieve desired outcomes, assist others in being successful and in ensuring the business is running smoothly under my direction. I also hold influential positions within the industry and as an expert in the field of ‘operational management’ ‘building brand’ and ‘customer service’ within the retail sector.

! Strong orientations in operations and finance – key player in high level operational initiatives including organisational restructure, development and implementation of new concepts, process re-engineering and business planning.

! Respect and leverage of human capital – skilled in motivating, mentoring and leading teams to achieve set goals and objectives. Strong believer in ‘living’ the business culture and leading by example. I adapt an interacting, engaging, inspiring and motivational leadership style that in turn sees people willingly give their best effort and loyalty.

! Consistently deliver on desired results and outcomes – as a visionary, my determination to succeed and passion for developing effective strategies has seen me exceeding business goals and expectations.

! Sales and marketing management - experienced in developing and implementing successful marketing communications and brand management strategies with the capacity to achieve business growth and visibility. Strong ability to lead sales teams and devise effective sales strategies to also contribute to business growth.

! Strong ability to effectively manage the media and build a powerful organisational image. Also experienced in working with government bodies and participating in public speaking.

!Employment History

!2012 - Present Managing Director PDH Business Consultancy Pty Ltd !!In challenging times it is now more than ever that we need to ensure our Brand forms the glue required to retain and grow business. In one sense, perhaps the most important sense, a brand is a promise made to our clients or customers that must be met. Think of some top brands and you immediately know what they promise.As MD of PDH Business Consultancy a specialist firm that’s works with senior business management teams, Boards and CEO’s to understand their potential, develop and implement a complete end to end corporate Strategies that engages all stack-holders. !In 2013 my experience in the automotive sector resulted in PDH Business Consultancy being appointed by the Australian Automotive Aftermarket Association to conduct and write a whole of industry review (white paper) for the 34 billion dollar automotive aftermarket sector, this involved both quantitative and qualitative research, industry analysis and finally writing the most comprehensive industry paper in recent years. !I have also been engaged by a number of businesses in the last twelve months to mentor and develop innovative corporate structures, branding and marketing strategies. The latest project I have been engaged for regards a merger and acquisition strategy for a multi million dollar ASX listed company. !2013 - Present Independent Chairperson Australian V8 Ute Racing !Australian V8 Ute Racing Pty. Ltd is an organisation made up of 32 shareholders each owning a equal share in the V8 Ute Racing Series. !Entertainment. It’s a word with an open description for anything that amuses us humans. Gladiator battles and those forms of similar enterprise are possibly the most enduring of entertainment throughout human history. In fact there is something to be said for the battle of individuals in an enclosed space. As a company AV8UR is responsible for the corporate entity that entertains more than 7 million people a year on national television and just short of 1 million people at track. But far deeper, to achieve this is a complexity of business covering the manufacture, build and technical administration required to keep the multi million dollar business sound and valuable to shareholders. !As Independent Chairperson of the Board, it is my responsibility to ensure a balanced, objective and strategic independent voice to all AV8UR Board, shareholder and stakeholder deliberations, free of any manufacturer, shareholder, team, competitor, or external influence. With AV8UR now six months into a

change process that will see a new corporate structure, shareholder agreements and constitution designed to delver an outcome that will allow a diversified business that will attract new partners and investors. !!2009 - 2012 Chief Executive Officer

Auto One Australia Ltd

Auto One was established in 1988 and today is a prominent competitor in the retail automotive parts and accessories sector. Auto One is an independent, member owned organisation and currently has 70 stores operating across Australia.

Responsibilities • Oversight of all National Office operations including but not limited to Sales, Marketing,

Purchasing, Finance and Human Resources • Development & Implementation of all National Policy • Actively promote Auto One within the industry and to the greater market place • Drive new member recruitment and training • Formulate and recommend Strategic Plans to the Board of Director • Ensure company compliance with all industry and government codes and regulations • Preparation and attainment of financial budgets and forecast projections • Attendance and participation in Board meetings, member meetings, national purchasing committee meetings, national advertising committee meetings and state committee meetings • Formulate, organise and implement Annual Conferences • In liaison with the company appointed legal representative ensure full compliance to all laws and where necessary manage any actions required • Develop new business structures, drafting of policies and structuring commercial transactions • Lead by example and motivate staff to ensure optimum performance

Achievements • Through improved supplier relationship partnerships Auto One gained greater respect within

the industry at all levels. • Introduction of a new Auto One brand value position that has seen the group increase market

share from 2008 to 2010 by 100% from 3% to 6.5% nationally • Change management plan that has seen 27% of all businesses reinvesting in new facilities or

refurbishment of stores in 2010 • Development of a sustainable business plan to improve profitability and reduce expenditure:

YTD GP up 6.4%, net profit up 15.3% and all targets achieved in 09/10 financial year • Increase the company balance sheet by 22.6% between 2008 and 2010 • Infrastructure and Systems development including the establishment of a new combined

National Office and Warehouse facility • Introduction of a new ERP platform (SAP). Including a scalable racking system, paperless

warehouse processes (incorporating scanners) generating greater pick accuracy. • Adoption of a central content management system “D Marketer” via PMP. Through this central

version controlled platform we achieved greater accuracy and flexibility across all marketing and merchandising, one central point for all video, imagery, descriptions and pricing.

• Adoption of a new company intranet utilising Microsoft SharePoint which introduced a new way to share information, work with others, organise projects and teams and discover people and information.

• Implementation of innovative department module based platforms which incorporated new core range agreements with both Supplies and Franchises, resulting in improved sales and profitability. !

2008 - 2009 General Manager Auto One Australia Ltd The responsibilities of this position were significantly over-estimated and as it turned out, it was actually more aligned to a Chief Executive Officer position. I was therefore officially promoted to Chief Executive Officer shortly after joining the company and the bulk of my responsibilities remained the same. !2006 - 2008 National Sales Manager – Parts & Accessories

BMW Group Australia Ltd

BMW was founded in 1916 and today is one of the world’s most popular, trusted and well known luxury car retailers and manufactures. In 2010, BMW produced just under 1.5 million cars and approximately 112,271 motorcycles.

Responsibilities • Manage the Australian parts and accessory business at both strategic and operations levels • Work with both the operations and strategic teams towards meeting a $110 million sales target • Negotiation of internal budgets and the implementation of budgets across the network • Conduct discussions and meetings regarding the operation of the business across all departments • Work closely and manage five direct reports (i.e. Business Development Managers) located in

various states around Australia • Based in Melbourne, I was responsible for overseeing the operations and performance of 37

dealerships nationwide • Develop and implement and new dealership relationship structure with the aim of strengthening the

professional relationship between BMW Group Aftersales and Dealership management from DP level down.

Achievements • Lead the national introduction of the BMW Lifestyle mechanise store program, this resulted in

all BMW dealerships adopting retail specialist store within a store. • Exceeded annual wholesale and sales targets each year by a minimum of 3.5% • Development and implementation of new initiatives (mainly focused on customer relationship

management) which resulted in increased sales across all areas of the business • Member of the Senior Executive Assessment Team (8 people) where we met once a year to

assess the performance of all Dealerships and possible solutions to any problems. My responsibilities in this position included assessing the aftersales viability of Dealerships, liaise with Dealership Principals, assist in devising business plans for each Dealership and determining the ratings for each Dealership and making vital decisions as to their performance

• Managed and implemented a new national pricing structure for all parts and accessories (RF). This allowed for a flexible margin control platform across both fast and slow moving parts at both BMW AU and Dealer points.

• Implemented a dealership training program covering CRM and Inventory management reducing dealership exposure to dead stock and improving (DIFOT) delivered on time in full.

• Designed with the assistance of the Business Development department and managed the implementation of a new “what if” scenario planning tool. This allowed both BMW Group and dealerships to effectively model different aftersales strategies and determine the best return of investment. Inputs included both workshop and parts department KPI and actions and allowed management to holistically plan and act.

• Worked constructively with dealerships to mentor and train all aftersales staff, this respectful partnership resulted in an environment of mutual respect that fostered the successful implementation of many projects. !!!

2005 - 2006 Operations & Development Manager BMW Group Australia Ltd

Responsibilities • Manage Customer Relations and Warranty services by implementing BMW Germany and

BMW Group Australia procedures, policies and plans to ensure Dealer and BMW warranty claims are settled promptly, efficiently and completely and that BMW customers are provided with a positive pro-active response to their complaints and criticisms of BMW Group Australia and its Dealer Network or their services.

• In co-operation with relevant BMW AG departments develop and implement strategies and actions to actively improve the levels of customer and warranty services provided for BMW Dealers and customers within agreed parameters and objective standards.

• Supervision of Customer Service Engineers and support of Regional Aftersales Managers in their specialist roles and in cooperation with the Area Managers.

• Supervision of Technical Manager to ensure continuity of technical support to dealer, ZQ and AG staff.

• Supervision of Technical Support Engineer to ensure continuity of technical support for "new technologies" to dealer and ZQ staff.

• To support and develop the objectives of BMW Australia as part of the Executive Management team.

• Supervision of BMW Group Australia’s engineering activities and procedures. Development of vehicle specifications for Australia, homologation and compliance procedures.

• To develop a proactive technical support process for BMW products that will maintain an excellent customer satisfaction level.

• To ensure that new vehicle quality is maintained throughout the delivery process and that the highest standards of dealer technical activity are set and achieved. Develop and implement processes to ensure the highest levels of customer satisfaction on new car delivery at all times.

• Supervision and administration of the BMW Bodyshop and Recommended Repairers programs in terms of quality of work, equipment and facility approval and corporate identity. !

• Provision of technical support to all Dealerships • Operational support of the Dealerships • Liaison with BMW Head Office in Germany

• Fulfil responsibilities of being the direct report too the managing director for the Customer Relations team

• Managing buy back situations and critical customer concerns. When / if any of these matters became legal matters, I was then responsible to deal with all parties concerned, including law firms, media, etc.

• Managed all recall policies and processes, including liaison with relevant government bodies • Negotiate external supply and service contracts including BMW Roadside Assistance and

Connected Drive contracts.

Achievements • As the National Implementation Manager who delivered the BMW “Connected Drive” project in

Australia. This involved liaison with a broad range of parties to successfully launch the project, including: legal entities, government bodies, content providers, motoring associations, the media and the Managing Director of BMW. This also included facilitation with BMW AG at multiple levels. This project resulted in increased sales and brand awareness and acted as a ‘competitive edge’ for BMW at the time.

• Implementation of a new structure for dealing with critical customer concerns which resulted in increased CSI scores and reduced buy backs.

• Implementation of the Reception at the Car program. • Management of the introduction of effective business training programs (AMDP) through which we

increased dealership aftersales management skills that lifted absorption levels, which in turn improved overall dealership profitability.

• Improved working relationship’s internally with other BMW Group Australia departments resulting in coordinated business and marketing strategies across Sales, Finance and CRM contributing to increased sales.

• Designed, managed and implemented the Approved Bodyshop management program upgrade • Designed, managed and implemented the Insurance company briefing program that improved

working relationship’s of our recommended repairer network, the insurance companies and BMW Group Australia, this achieved increased sale of genuine parts for repair.

• Created the business template and costing models for many AG programs implementation in AU, including Connected Drive, BSI and Accident management programs. All were agreed, signed off and implemented and remained with in forecast. !

Experience Pre-2005 2002 - 2005 Service Development Manager

BMW Group Australia Ltd !1999 - 2002 Regional Aftersales Manager – Northern Region

BMW Group Australia Ltd !1999 Northern Region Aftersales Manager Saab Automobiles Australia Pty Ltd !1995 – 1999 Group Aftersales Manager Sci-Fleet Lexus !1990 – 1995 Lexus Service Manager and Lexus Hi Tech Master Technician, Lexus of Canberra !

!Education and Training 2004 Bachelor of Management - Deakin University

1985 Tradesman's Certificate Motor Mechanics

Extra Curricular Activities and Achievements • Ex National Counsellor of the Australian Automotive Aftersales Association. Being in this role, I was

involved in the legal committee and involved with government meetings and lobbying • Committee member of the Legal Committee for the Australian Automotive Aftersales Association • Former member of the C.E.O. Institute of Australia !Recommendations "Peter epitomises focus, diligence and being results orientated. Having worked with Peter for more than two years as major series co-sponsors within the motorsport sector, I have had the privilege of witnessing Peter exude an innate ability to think laterally in order to grow the Auto-One network within a highly competitive arena. Peter is a change agent and established professional who constantly pushes himself and his business, ensuring status quo is not an option. A commercially astute, diplomatic, and well thought leader, Peter is an individual whom I have the utmost respect for, who has been a pleasure to work with, and most importantly someone to learn from." — Kevin Spiteri, Kevin Spiteri, Managing Director of Menace Group, was with another company when working with Peter at Auto One Australia Ltd !"There is no person I could recommend higher than Peter. His infectious energy and steely determination make him one of the most focused executives I have worked alongside. Peter has an unique ability to get the very best result from any situation and an uncanny knack of engaging people in the process. A true professional." — Dale Brittain, Managing Director, DBC2, was a consultant to Peter at Auto One Australia Ltd