HENRY FORD HEALTH SYSTEM

Corporate Communication and Reputation Audit

Mark Lichtle

Company Profile Founded in 1915 Located in Michigan Not-for-profit corporation Privately held System Make-up

Medical Centers and Medical Group5 Hospital Facilities

Over 24,000 employees as of 2011

Malcolm Baldrige National Quality Award

2011 Award Recipient

Mission and Vision

Mission“To improve people’s lives through

excellence in the science and art of health care and healing.”

Vision“Transforming lives and communities

through health and wellness – one person at a time.”

Values

Each Patient First Respect for People High Performance Learning and Continuous Improvement A Social Conscience

Company Website, SEC Filings, Social Media Channels

Company Perception

www.henryford.comActual Perception

Consistent image and brand promotion

Facebook and Twitter have consistent posts Encourage participation Inspire healthy lifestyles

CSR Care for people Care for the community

Interaction with postings regularly

Positive comments from appointments and procedures

Common for posts to receive a “like”

Employee postings show camaraderie

Company Website & Social Media

Magazine Rankings of Reputation, Brand, and CSR

High Performing12 Specialties

5th of 25 in Michigan

Top Integrated Health System

#1 in Michigan#11 Nationally

Media Coverage of HFHS

Fairly regular news coverage Top Stories (recent)

2011 Malcolm Baldrige AwardMerger with Beaumont Health

Frequency (since January 2011)Newspaper = 1,261Magazines/Journals = 56

Media CoverageFocus and Tone

Dr. Kimberlydawn WisdomSenior VP of Community Health and Equity and Chief Wellness Officer

Nancy SchlichtingCEO, Henry Ford Health System

Actionable Recommendations

Increased Emphasis onCorporate Social Responsibility

Increased Use of Social Media

&

More Corporate Social Responsibility More CSR programs

CommunityEnvironment

○ Space planning○ Carbon footprint

Environmental sustainabilityHuman consumptionEnergy Use

Increased Use of Social Media

More personal blogsHigh level managementPhysiciansEntry-level employees

Solicit feedback on Facebook and blogs

Questions?