Henry Ford Health System Presentation - Mark Lichtle

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Transcript of Henry Ford Health System Presentation - Mark Lichtle

  • 1. Corporate Communication and Reputation Audit Mark Lichtle

2. Company Profile Founded in 1915 Located in Michigan Not-for-profit corporation Privately held System Make-up Medical Centers and Medical Group 5 Hospital Facilities Over 24,000 employees as of 2011 3. 2011 Award RecipientMalcolm Baldrige National Quality Award 4. Mission and Vision Mission To improve peoples lives through excellence in the science and art of health care and healing. Vision Transforming lives and communities through health and wellness one person at a time. 5. Values Each Patient First Respect for People High Performance Learning and Continuous Improvement A Social Conscience 6. Company Website, SEC Filings,Social Media Channels Consistent image and Interaction with postingsbrand promotionregularly Facebook and Twitter Positive comments fromhave consistent postsappointments and Encourage participationprocedures Inspire healthy lifestyles Common for posts to CSRreceive a like Care for people Employee postings show Care for the community camaraderieCompany Perception Actual Perceptionwww.henryford.com 7. Company Website & SocialMedia 8. Magazine Rankings ofReputation, Brand, and CSR High Performing 12 Specialties 5th of 25 in MichiganTop Integrated Health System #1 in Michigan #11 Nationally 9. Media Coverage of HFHS Fairly regular news coverage Top Stories (recent) 2011 Malcolm Baldrige Award Merger with Beaumont Health Frequency (since January 2011) Newspaper = 1,261 Magazines/Journals = 56 10. Focus and Tone 11. Dr. Kimberlydawn WisdomSenior VP of Community Health and Equity andChief Wellness OfficerNancy SchlichtingCEO, Henry Ford Health System 12. ActionableRecommendations 13. More Corporate SocialResponsibility More CSR programs Community Environment Space planning Carbon footprint Environmental sustainability Human consumption Energy Use 14. Increased Use of Social Media More personal blogs High level management Physicians Entry-level employees Solicit feedback on Facebook and blogs