Henkel Storytelling in the CoolBrands House in Amsterdam. Presentation of new products and innovations to the trade partners, such as Albert Heijn and Makro. Not a vertical presentation with a hundred slides, but horizontal communication with a lot of interaction!

The Henkel brand stories were told in a play in 4 acts: The Persil story: Save the Planet!The Slian story: Le Maître ParfumeurThe Fleuril story: The Sleeping BeautyThe Witte reus story: The Football Coach

Starring: Jean-Baptiste Santoul – Stijn de Beer – Rob Verkade Co-starring: Anouk Pappers and Maarten Schäfer from CoolBrands

Jean-Baptiste Santoul – It’s all about brands! - General Manager - Henkel Benelux

Stijn de Beer as the Football Coach - Marketing Director - Henkel Benelux

Rob Verkade – Lesson in tactics - Sales Director Henkel Nederland

Maarten Schäfer as ‘Le maître parfumeur’ – CoolBrands

Jean-Baptiste Santoul, Stijn de Beer, Rob Verkade, Maarten Schäfer, Henkel Brands, Trade Meeting in the CoolBrands House in Amsterdam, trade week 2009, Persil – Performance based on sustainability, Silan – Take luxury to a higher level, Long lastingness, le Maître parfumeur, Fleuril and the world of colour, a sleeping beauty, Witte Reus – The football coach, Jean-Baptiste Santoul, Stijn de Beer, Rob Verkade, Maarten Schäfer, Henkel Brands, Trade Meeting in the CoolBrands House in Amsterdam, trade week 2009, Persil – Performance based on sustainability, Silan – Take luxury to a higher level, Long lastingness, le Maître parfumeur, Fleuril and the world of colour, a sleeping beauty, Witte Reus – The football coach, Jean-Baptiste Santoul, Stijn de Beer, Rob Verkade, Maarten Schäfer, Henkel Brands, Trade Meeting in the CoolBrands House in Amsterdam, trade week 2009, Persil – Performance based on sustainability, Silan – Take luxury to a higher level, Long lastingness, le Maître parfumeur, Fleuril and the world of colour, a sleeping beauty, Witte Reus – The football coach, Jean-Baptiste Santoul, Stijn de Beer, Rob Verkade, Maarten Schäfer, Henkel Brands, Trade Meeting in the CoolBrands House in Amsterdam, trade week 2009, Persil – Performance based on sustainability, Silan – Take luxury to a higher level, Long lastingness, le Maître parfumeur, Fleuril and the world of colour, a sleeping beauty, Witte Reus – The football coach,