Using Visual Imagery and Digital Media in Teaching

Opening thoughts on Visual 'It's much easier to consume the visual

image than to read something.' - Lawrence Ferlinghetti

Morrow, 2013

Why use imagery? The psychology behind it.

The brain is mainly an image processor – Haig, 2012

The brands below can be instantly recognised via the use of a brand logo, without the need of associated wording 

Words Vs. Images - Words

A journey had begun. sat on a train travelling through the countryside, with a green scenery as a surrounding, on the way to London. 4 Students on this train, playing a game of cards, trying to oust each other to be the victor. A tense and nervous game ensues, faces representing a variety of emotions. These emotions telling a different story from each individual as to how they feel about their hand. The winner will be beaming with pride, whilst the losing parties will scurry away in order to prepare for the next round. 

Words Vs. Images – Images 

Use in the Classroom • Helps promote creative thinking.• Helps create an easy environment to work, between the

students and lecturer. • Allows for in depth conversations and discussions.  

Use in assignments • Helps to better explain a point• Allows a student to show off their creativity • Adds a new dimension to assignments, enables

students to work with different aspects of an assignment with less fatigue 

Use of Pinterest in class Difficult at first. After the initial difficulty in using the

platform provided great benefits to us as students. 

Integrates both imagery and words to provide a well rounded explanation of posts. 

Trips and Visual Imagery Trip to London – visit to the brand

museum.  From this a journey was conducted,

travelling towards old Bond street to take a look into how shops market themselves with imagery in an attempt to persuade people passing by. 

Following the luxury brick road. 

Rule of three 

Chen (2015) explains 'Three is the magic number when creating displays. Not only does it catch the customer’s attention, it helps cement the product display in the customer’s mind. This is why many visual merchandising experts follow and preach the “Rule of Three”'. 

Overview of Brand

Shows the evolution of visual imagery in brand management through time.

The exhibits helped to start discussions into the aspect of change, in imagery and the effectiveness of brands adapting their appearance over time. 

Shop windows

Shop windows

Why use visual imagery?

 According to Johnson (2014) we are exposed to around 5,000 adverts per day. This number is ever increasing also. 

They also state that we engage with only 12 adverts a day. 

It is imperative to use imagery in the class as it helps to encourage creativity and like most skills, this can be developed the more it is used. 

Ending Thoughts  'Visual art and writing don't exist on an aesthetic

hierarchy that positions one above the other, because each is capable of things the other can't do at all. Sometimes one picture is equal to 30 pages of discourse, just as there are things images are completely incapable of communicating.' - William S. Burroughs 

A thumbs up from a fellow student on their feelings on visual imagery in learning

Reference

Brainy Quote (2001) Famous quotes at BrainyQuote. Available at: https://www.brainyquote.com/ (Accessed: 20 February 2017).

Chen, N. (2015) Visual merchandising display techniques: 3 tips to increase sales. Available at: https://www.repsly.com/blog/consumer-goods/visual-merchandising-display-techniques-to-increase-sales (Accessed: 20 February 2017).

Johnson, S. (2014) New research sheds light on daily ad exposures. Available at: https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/ (Accessed: 20 February 2017).

Kouyoumdjian, H. (2012) Learning through visuals. Available at: https://www.psychologytoday.com/blog/get-psyched/201207/learning-through-visuals (Accessed: 20 February 2017).

Marrow, D. (2013) How to photograph the night sky [Camera]. Available at: https://iso.500px.com/night-sky-photo-tutoria (Accessed: 23 February 2017).