Frances brown heeg new

University Enterprise Rating Study: what the students think?

HEEG Annual Conference

Lean Enterprise Education: Doing More With Less

Frances Brown

Frances Brown


Creative Students and Graduates...

Master of Design, DJCAD NESTA Creativesupporters.org PhD, Coventry University

Creative &Cultural

Industries

CREATIVE ENTERPRISE EDUCATION

Methodology &

Philosophy

Process&

Framework

Enterprise &Entrepreneurship

Education

HIGHER EDUCATION

EXTERNALORGS.

WHAT&

HOW

CRITICAL

INDUCTIVE& INTER

-PRETIVE

Stated ActualNeeds Needs

Content Experience

Stated Actual

Needs Needs

Claims Experience

Recommended

Actual

HE STAKEHOLDERS

Interviews

Questionnaires

CREATIVESTUDENTS &GRADUATES

LITERATURE

Perceived Experience

Journeys

Interviews

QuestionnairesExperience

JourneysGAP

MAPPING

STAKEHOLDERDISCUSSION

GapIssue Cards

Literature

GENERATECONCEPTUALFRAMEWORK

INSIGHTS &POSSIBLE

SOLUTIONS

PilotStudy

CaseStudies

ResearcherInsight

TestQuestionnaires

PRELIMINARYGAP

MAPPING

ANALYSIS DEVELOP-MENT

ANALYSIS

Literature

ProviderFindings

User Findings

STAKEHOLDERDISCUSSION

Frances Brown

Educators, including universities, “have an obligation to meet students’ expec-tations with regard to preparation for the economy in which they will operate” (Galloway et al, 2005)’(Richardson and Hynes 2008)

Contribution!e outcomes will result in a valuable and achievable contribution to knowledge that will legitimately in"uence the activities of enterprise educators and higher education institutions. !e research will have the potential to make a signi#cant impact on the educational sector and thus on the creative economy by enabling educators to improve service to better equip students with industry speci#c and relevant knowledge, attitudes and tools to better succeed with their creative ventures. It will result in recommendations and a framework for the use of design methods for the improvement of educational services.

“!ings are much harder than I thought now I’ve graduated. I had always wanted to start my own business and had the design ideas and skills to do so but I didn’t know where to start? University made out that we would all be successful and many would be self-employed but we only had a tiny bit of information and everything else I had to "nd myself.” (Creative Graduate)

GAPMAPPING

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Great Expectations

Student and Graduate Findings

What’s On

Audit

Audit Task and Discussion

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50 Universities topping the 2010 league table for Art and Design

Snapshot: 3 month study May - July 2010

element of the NCGE Entrepreneurial University Award which

“How has the university transformed its culture to provide environments for supporting student enterprise and graduate entrepreneurship?”

Great Expectations

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Accompanying Narratives

Great Expectations

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Accompanying Narratives

50 current and 50 graduate art and design students from

7 HEIs

Product Design, Fine Art, Time Based Art, Textile Design,

Graphic Design, Illustration, Architecture, Multi Media Design,

Interior Design, Landscape Design, Craft Practice, Jewellery,

Animation and Digital Media Design

Great Expectations

Frances Brown



“A - Entrepreneurial behaviour, attitude and skill development B - Creating empathy with the entrepreneurial life-world C - Key Entrepreneurial Values D - Motivation to entrepreneurship career E - Understanding of process of business entry and tasks F - Generic entrepreneurship competancies G - Key business how-to’s H - Managing relationships” NGCE

“A set of skills, knowledge and personal attributes that make an individual more likely to secure and be successful in their chosen occupation(s) to the bene!t of themselves, the workforce, the community and the economy.” York, M. (2006)

Great Expectations

Frances Brown



Creative Enterprise Focus

Start-up Support

Funding

Incubation

Hot Desks

Enterprise Embedded in the Curriculum

Employed Enterprise Staff or Department

Accredited Enterprise Modules

Enterprise Research

Postgraduate Training (Graduate schemes etc.)

Voluntary (extra-curricular) Events and Training

Enterprise Society

Placement or Sandwich Year

Work Based Learning Staff

Great Expectations

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Great Expectations“the universities’ responsibility was about… [..]… developing and stimulating an enter-prise culture and way of thinking.”(Carey, 2006)

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Student and Graduate Findings

Services Skills Careers Experience

Self Employment

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Student and Graduate Findings Services

‘‘I am worried about what Iím going to do in a few months when I graduate.

Creative Student

Creative Student

Creative Graduate

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Student and Graduate Findings Skills

Graduates would !like !to !have !been !taught !more...

Art/Design Skills Cad/Cam/web Skills Academic Skills Industry Enterprise Career Planning Employability 1 (cv, interview etc.) Employability 2 (soft/transferable skills)

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Student and Graduate Findings Careers

Student career plans...

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Does a degree guarantee a job in your chosen career...‘‘A degree doesn’t count as much as it used to, as everyone has one, it’s work experience that counts.’’ Creative Student

‘‘I was unemployed for almost a year before taking a job merchandising the clothes in a supermarket. I can’t believe I got a degree thinking I could get a fantastic job in fashion and this is the closest I can get?!’’Creative Graduate

Frances Brown




Are students con!dent about !nding a job a"er graduation...?

Ability to transfer skills across multiple platforms

Range of skills to boost CV

To know what to expect and how to approach

potential employers.

Knowing what I want to do

Industry Information

Having experience:

In the workplace

In setting up and running a small business

i.e. society enterprise/events/fundraising.

Yes

No

Unsure

Frances Brown




“More information on how to get yourself known in the industry.

How to get your foot on the ladder and what exactly there is to

do out there, the possibilities that come with a creative degree.”

Creative Student

“If I could just get an idea of what my skills could be applied to,

and how to go about getting employed or selling/improving my art work.

I feel like i know enough to suit most of my own goals,

Knowing what kinds of jobs are available to me, where and when and for

how much, and how to apply for them and get ahead, would really put

me at ease.”

Creative Student

Frances Brown




Graduate destinations...

Employed (non-creative industry) 26%

Employed (creative industry) 22%

Self-Employed 18%

Unemployed 16%

In Education 8%

No Answer 6% Teaching Art and Design 4%

Frances Brown




Creative Graduate

Creative Graduate

Frances Brown




Graduates wish they had been told...1. More about self-employment (skills and realities).

2. What career options are open and how to access them.

3. That it is not easy!

5. The importance of experience.

6. That further education is a good option.

7. That many jobs have little pay.

8. Other: Most jobs are multidisciplinary,

Importance of contacts and networking.

No- one will every read your

dissertation or care about the mark.

Frances Brown




Graduates wish they had been told... !e importance of experience (74%)How hard it is to "nd a job (60%)!at they may not end up working in their specialisation (52%)

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“Our tutors never gave us any inclination of how hard it would be or how

many of us would end up failing to make an impact in industry. There didn’t

seem to be any other option for it, it was either go on and be a huge success

or you’ve failed.”

Creative Graduate

‘‘Uni is a land of make believe and fairy-tales. Don’t trust them to

have your best interests at heart!’’

Creative Graduate

“It feels like we graduate and then we’re abandoned by our uni’s

to go it alone. I feel unprepared.”

Creative Graduate

Frances Brown



Student and Graduate Findings Experience

area and hate it! If I’d had chance to try out different areas and get some

enjoy.’’Creative Graduate

she deferred for a year and found her own work experience.

Creative Graduate

Frances Brown



Student and Graduate Findings Self Employment

“We’ve had a few talks on business plans and pricing but it was so uninspiring. As a jewellery student we’re expected to sell our work but tutors only get excited about our creative work they’re not interested in helping with the other side of it.”Creative Student

‘‘It should have been made clear that self employment was an option and that the university was set up to help. It wasn’t and it was effectively by chance I came into contact with the business generator and my potential future career.’’Creative Graduate

degree, I had the design ideas and skills to do so but I didn’t know where to start or who to go to for the business side? University made out that we would all be successful designers and many would be self-employed but we only had a tiny bit of information in professional practice and everything else I

Creative Graduate

Frances Brown



Student and Graduate Findings Self Employment

“When we talk about selling work and making money it’s brushed under the car-pet. If I make a successful business from my work I won’t be a respected artist?”Creative Student

‘‘Things are much harder than I thought now I’ve graduated. I’m working part time and doing craft fairs at the weekend but I don’t see how I could ever live off it. I don’t really know what Iím doing. Creative Graduate

‘‘Although I do believe the need for better business training is there, I do not think it should be at the detriment of creative development. Focussed, determined students will seek out information and learn without being spoon fed.

determined to succeed and willing to work, there is no reason why they should not be able to. I think this issue is occasionally used as an excuse

Creative Graduate

Frances Brown



What’s On

http://www.slideshare.net/!rownwork

Frances Brown



AuditCareers

Embedding and Curriculum

Work Experience

Incubation and Start-up

Extra-Curricula

Graduate Programmes

Partnerships

Creative Enterprise Society

Integrated Website

Frances Brown



Audit“!e Audit highlighted several areas where we could activelyimprove our involvement in enterprise. We don’t have a member of sta" speci#cally dedicated to student enterprise or enterprise in the curriculum so the audit provided us with the research that we needed but didn’t have time or expertise to carry out. We are using the results of the audit to guide us in developing strategic plans for improving our enterprise outputs.”

Mhari MacDonaldDuncan of Jordanstone College of Art and Design, Dundee University

Frances Brown



Audit

Using infrastructure already available e.g. current facilities, support and academic staff.

Moderate increase in support via new full or part time staff member and moderate budget for promotion and events.

Large increase in support via 1+ full time staff member and generous promotional and events budget.

Frances Brown



Audit TaskStep 1: Choose one area for audit:


Lean Enterprise Education: Doing More With LessUniversity Enterprise Rating Study: what the students think?

Frances Brown

[email protected]@fbrownwork

Frances brown heeg new

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