Heather Jackman's Online Marketing Plan
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Cindy Greenfield “I Expect Only The Best For Your ONLINE MARKETING PLAN “I Expect Only The Best For You’
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Why Heather Jackman will set your home apart from other listings online
Transcript of Heather Jackman's Online Marketing Plan
Cindy Greenfield
“I Expect Only The Best For Your
ONLINE MARKETING PLAN “I Expect Only The Best For You’
88% of consumers begin their home search on the internet.
Reach the widest audience of potential buyers.
More buyers = better chance of finding one willing to meet your terms, price and desired closing date.
ONLINE MARKETING PLAN OBJECTIVES
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94.3% said internet was becoming more important than print.
NEW MOVER SURVEY
Source: Conducted by DME, Inc. for REALTOR.com
®
Findings, April 2008
YES – 94.3%
NO – 4.7%
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32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
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NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT
buyers are now here
2002: Internet surpassed print ads
2004: More buyers found their home on internet than from signs
2008
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
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TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions)
Source: comScore Media Metrix, September 2009
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Your home will be onRealtor.com and manyother Major Online Sites
All my Listings get Pro Photo Shoots
®
I will make yours stand out
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HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
We blast your video touracross the web where it canbe picked up by major searchengines like Google & Yahoo
www.123YourRoad.com
• I will make your home stand out with a Professional Photo Shoot & Video Web Page
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• Enable your home to rise to the top of majoronline real estate portals like Realtor.com, Trulia, Zillow, Active Rain and more....
Every listing will get a mobile web site & rider
Try It!
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Unique State of The Art Marketing
123.CPIX.mobi
REAL ESTATESmartPhones out number computers 4 to 1
Samples:http://225.CPIX.mobihttp://217.CPIX.mobi
Your home gets a SmartPhone Video Tour
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Unique State of The Art MarketingYour home will be printed on my business cards andhanded out to all realtors and brokers I meet with.
Brokers Opens, Open Houses & Showings
Front of my business card:
Your home on the back:
BEST OF ALL WORLDS
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BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM® PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE
Video Networks
123.CPIX.mobi
Hearthside
