Consultancy &Marketing studies for

Offshore wind, wave and tide (ORE)

Dr Gordon Dalton

HMRC&

Heather Middleton

Presentation goalsWhat services do stakeholders in ORE

require from a consultancy company? In the area of Marketing studies:

Which countries and RE are most active in ORE

What are the stakeholder typesWhat is the turnover?

Consultancy needsA consultancy enables stakeholders:

to reduce their time to commercialisation and increasing their profitability, by supplying expertise and experience in

the area of:technical and commercial viability, mentoring and training, non commercial barriers, project management

Consultancy Services1 Techno-commercial:

Modelling and Due Diligence, Resource assessment Market Research information and

services Funding assistance – EU, Government,

Venture Capital Benchmarking and KPI

Consultancy Services2 Mentoring & management

Continuous mentoring to early stage developers

Technology development planning and consulting

Training services

Consultancy Services3 Brokerage

Matching project operators with developers

Due diligence services Negotiation services

Consultancy Services4 Project Management and EU

projects Grant applications for EU projects Managing EU projects SME participation in EU projects

Consultancy Services5 Non technical barriers advice

Permitting, license, leases, grid connection requirements

Environmental requirements Logistical consulting

Consultancy Services6 Seagrid

Dynamic modelling Array planning

Marketing ServicesResults of 3 months market sizing

analysis for renewable energy software - to date, study is 2/3 complete

Navitas requirement for EI commercialisation Designed by Tony Dalton – commercial

consultant Conducted by Heather Middleton . (Started by

Aine O’Halloran)

Global country ratings in ORECountry Distance OSW Tidal Wave English Gov SupportCompetitionTotalUK 9 10 10 10 10 9 1 59Belgium 8 8 8 5 10 5 5 49Ireland 10 2 4 6 10 7 9 48Germany 8 9 6 6 9 6 3 47Denmark 7 9 1 7 9 8 4 45N Ireland 10 3 5 1 10 8 6 43France 8 7 7 3 5 7 5 42Scandanavia 6 2 2 9 9 8 5 41Canada 5 3 6 5 10 6 5 40Australia 1 1 5 9 10 8 5 39Spain 7 8 1 6 4 7 5 38Portugal 7 5 1 5 5 7 5 35NZ 1 1 6 5 10 7 5 35US 5 3 5 5 6 5 5 34China 2 8 5 5 2 6 5 33Korea 2 3 3 3 2 9 5 27

Stakeholders Device developers Project developers Service providers Supply Chain Academic institutions Government Grid operators

56% of the companies are Service Providers. 17% of the companies are Supply Chain.

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200

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1400

1600

No. o

f Com

panie

sStakeholder Type Total

(2,595 companies)

Service Providers Supply Chain Academic InstitutionDevice DevelopersProject DevelopersAssociation / Group / AgencyGovernmentGrid Operator

32% of the companies are related to Offshore Wind. 22% of the companies are related to Wind,. 20% of the companies have a combination

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100

200

300

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500

600

700

No.

of C

ompa

nies

Offshore Wind Wind Combination Marine Renewables Renewables Wave Tide

ORE Sector

ORE Sector Total (1,984 companies)

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3500

No.

of C

ompa

nies

Europe Americas Asia Australia

Continent

Companies per Continent (4,086 companies)

Number of companies per country

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

UK+NI

Germ

any

USA

Irelan

d

Denmar

k

Belgium

Spain

Canada

Korea

Nether

lands

China

Franc

e

Austra

lia

Norway

New Zea

land

Italy

Portu

gal

Japa

n

%

ORE per country (sample 1,945 companies)

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100

200

300

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500

600

700

OffshoreWind

Wind Combination MarineRenewables

Renewables Wave Tide

No. o

f Com

pani

es

JapanNew ZealandItalyPortugalNorwayChinaAustraliaKoreaFranceNetherlandsCanadaBelgiumSpainDenmarkIrelandGermanyUSAUK+NI

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10

20

30

40

50

60

70

80

90

No. o

f Com

panie

s

0-100 101-1,000 1,001-5,000 10,001-50,000 5,001-10,000 50,001+

No. of Employees

Company Size - Employees (248 companies)

Company Size - Turnover (154 companies)

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45

Turnover (€)

13% of the companies have a turnover of €100,001 - €1,000,000

Offshore Wind generates the most amount of revenue (40%). 28% of total turnover is generated in the Combination sector. 11% of total turnover is generated in the Wave sector, and in SME.

Company Turnover per ORE Sector (130 companies)

0

5

10

15

20

25

30

35

40

Renewables Marine RenewablesWindTideWaveCombinationOffshore Wind

Conclusions There is a need for consultancy

services tailored to the ORE sector Market sizing observations to date:

Service providers and supply chain biggest.How much do they spend? What is their interest

area? Offshore wind is biggest. Combinations? Europe. UK & NI SME most numerous, but some big players

around

More studies: spend of companies Competitor analysis

Thank you