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DANONE UNIQUENESSDANONE UNIQUENESS
HEALTH & NUTRITION LEADERSHIP
HEALTH & NUTRITION LEADERSHIP
Bernard HOURS
Health and nutrition, at the core of the Group’s history and brands
19191919 19641964
19961996
TodayToday
1st fat-free ’fromage frais’
1st fat-free ’fromage frais’
1st Danoneyoghurts sold in Barcelona
chemists
1st Danoneyoghurts sold in Barcelona
chemists
Isaac Carassodraws on the work of Elie Metchnikoff and the InstitutPasteur on lactic cultures
Isaac Carassodraws on the work of Elie Metchnikoff and the InstitutPasteur on lactic cultures
17891789
Discovery of the benefits
of Evian natural
mineral water
Discovery of the benefits
of Evian natural
mineral water
18461846
1st LU biscuits rich
in cereals
1st LU biscuits rich
in cereals
Refocusing on 3 product
categories with a strong
nutrition/health positioning
Refocusing on 3 product
categories with a strong
nutrition/health positioning
Regular launches of
products with nutrition/health
benefits
Regular launches of
products with nutrition/health
benefits
19911991
Founding of first Danone
Institute
Founding of first Danone
Institute
16 DanoneInstitutes around the world today
16 DanoneInstitutes around the world today
Health and nutrition, at the core of the Group’s mission and strategy
75% of product portfolio reported as healthier products (JP Morgan Analysis - Jan. 2006)Flagship brands, ambassadors of our commitment to health and nutrition, leading our growth (e.g. Vitalinea, Actimel, Activia, Danonino: 25% of turnover 2005, average growth rate 2005: +15%)
75% of product portfolio reported as healthier products (JP Morgan Analysis - Jan. 2006)Flagship brands, ambassadors of our commitment to health and nutrition, leading our growth (e.g. Vitalinea, Actimel, Activia, Danonino: 25% of turnover 2005, average growth rate 2005: +15%)
Portfolio
“Providing health through food to the greatest number of people”“Providing health through food to the greatest number of people”Mission
Focus on 3 healthy food categoriesAdapt offers to local nutritional needs & tastes and to the public health context: from weight management to nutritional deficiencies
Focus on 3 healthy food categoriesAdapt offers to local nutritional needs & tastes and to the public health context: from weight management to nutritional deficiencies
StrategyFresh Dairy Products
51%
Biscuits27%
Beverages22%
Groupe DANONE’s actions and commitments for Health and Nutrition
Nutrition is a global issue, the food industry should be part of the public health solution by proposing an extensive portfolio of healthy products and making it affordable, by communicating clearly and responsibly, by promoting physical activity and a balanced diet.
Nutrition is a global issue, the food industry should be part of the public health solution by proposing an extensive portfolio of healthy products and making it affordable, by communicating clearly and responsibly, by promoting physical activity and a balanced diet.
2Enhance
nutritional profile
of products
1Develop
healthy and tastynew products
3Make them affordable
4Information
&Education
Nutritional improvement: the example of LU France1999-2006: less sugar, less fat, more cereal and fibre
55
00Cereals (%)Cereals (%) Complex carbsComplex carbs
(g/100g)(g/100g)Total sugarsTotal sugars
(g/100g)(g/100g)Fibres (g/100g)Fibres (g/100g) Fat (g/100g)Fat (g/100g) of which saturatesof which saturates
(g/100g)(g/100g)
10,8
3,1
19,1
37,9
28,2
39
8,8
17,3
3,5
31,734,5
44,7
1010
1515
2020
2525
3030
3535
4040
4545
5050 + 15%+ 15%
+ 12%+ 12%- 9%- 9%
- 9%- 9%
- 18%- 18%
1999199920062006
Information and education: promoting good dietary habits and physical activity
A charter to reaffirm our convictions and commitments to health and nutrition
Managing the governance with our stakeholders
CBU
R&D
CorporateAffairs
DanoneInstitutes
Advisory BoardsScientific Consultations
Advisory BoardsScientific Consultations
Publicor
PrivatePartnerships
Publicor
PrivatePartnerships
CEO &
Experts Meetings
CEO &
Experts Meetings
Monitoringprograms
Monitoringprograms
Institutional & trade
consultations
Institutional & trade
consultations
Meet and share data & experienceMeet and share data & experience
Validation ofinformation &
communication
Validation ofinformation &
communication
Sharing of industrial constraints
with stakeholders
Sharing of industrial constraints
with stakeholders
Research forconsensusResearch forconsensus
ScientificKnowledge improvement
ScientificKnowledge improvement Adaptation of
product offerAdaptation of product offer
Consumer AssociationsDialogue
Consumer AssociationsDialogue
DANONE Science and Research at the service
of Health & Nutrition
Science and researchat the core of Groupe DANONE
Key R&D capabilities
Daniel Carasso Center, an innovation catalyser for all the Groupe’s brandsDaniel Carasso Center, an innovation catalyser for all the Groupe’s brands
500 people = 60% of the Groupe’s R&D resources
200 scientists = 100% Groupe’s research dedicated to advanced applied research
250 engineers dealing with Development, Food Safety, Quality and services
100 people from purchasing and marketing in order to boost innovation
A complete range of specialists in the fields of Science and Technology to deliver scientifically proven health benefits, always associated with superior taste preference:
Nutritionists; physicians; gastro-enterology - cardiovascular - immunity specialists; microbiologists; molecular biologists; biochemists; food engineers; food safety experts; consumer behaviour and sensory evaluation specialists…etc
500 people = 60% of the Groupe’s R&D resources
200 scientists = 100% Groupe’s research dedicated to advanced applied research
250 engineers dealing with Development, Food Safety, Quality and services
100 people from purchasing and marketing in order to boost innovation
A complete range of specialists in the fields of Science and Technology to deliver scientifically proven health benefits, always associated with superior taste preference:
Nutritionists; physicians; gastro-enterology - cardiovascular - immunity specialists; microbiologists; molecular biologists; biochemists; food engineers; food safety experts; consumer behaviour and sensory evaluation specialists…etc
Danone ResearchDanone Research
Key R&D capabilities
A R&D community of 800 people worldwide
R&D Budget: 1% of Groupe sales or 130 m€ / year
110 Nutrition and Health professionals deployed worldwide
A R&D community of 800 people worldwide
R&D Budget: 1% of Groupe sales or 130 m€ / year
110 Nutrition and Health professionals deployed worldwide
Our Research model
An innovation funnel process at the heart of our strategic focusAn innovation funnel process at the heart of our strategic focus
R&D innovation funnel process
Fundamental: Achieve consumer preference with tasty products meeting consumer expectations
Fundamental: Achieve consumer preference with tasty products meeting consumer expectations
To provide nutrients through our products to fight deficiencies + Enhance their nutritional
composition
To provide nutrients through our products to fight deficiencies + Enhance their nutritional
compositionNutri
tion
Nutri
tion
Plea
sure
Plea
sure
--> 600 products being renovated
To bring health through food and beverages
To bring health through food and beveragesHe
alth
Heal
th
To bring health to the greatest
amount of people through
food and beverages
To bring health to the greatest
amount of people through
food and beverages
Intrinsic health benefits of our key raw materials, health ingredients
--> 5 current health benefits ; exploration of new benefits
Sugars, fat, nutritional density, cereals and fruits
New economic modelNovel ingredients &Technology
Health Claim Development case study
Consumerhealthbenefit
Identifyrelevantefficacymarkers
Evaluate alternate
activeelements
Defineproduct &
positioningmix
Nutrition & health efficacy
studieswith product
Research: ingredients & cultures, Sensory identity, Technology, Food Safety
Construct scientificevidence dossier
go/n
o go
...
‘‘Helps reduce bad
cholesterol’’
LDL- cholesterolHumans
Phytosterols
Product & Claim : OKNeed for human study
1 animal study4 on going
human studies
Proven & credible claim
Our Research model
An innovation funnel process at the heart of our strategic focusAn innovation funnel process at the heart of our strategic focus
A focus on core scientific expertisesA focus on core scientific expertises
DANONE Research focuses on core scientific expertises
Functionalities& health potentialsof raw material and
food ingredients
Human nutrition & physiology
Sensorial Analysis
Formulationengineering
Scientific demonstration of health claims
Fermentsand probiotics
Consumer behavior knowledge
Focus on Nutrition and health core expertises
Clinical studies• Test design & procedures
Cardiovascular health• Cholesterol • Oxidative stress• Protective molecules
Immune functions• Intestinal system• Inflammation• Probiotics & nutrient effects
Digestive functions • Physiology and flora• Probiotics, prebiotics• Barrier function
Scientific CommunicationSharing, consensus and valorization
of scientific results with key opinion leaders and consumers
Energy metabolism &Weight Management• Food intake regulation• Meal patterns • Satiety• Obesity
General nutrition• nutritional profiling • situations in countries
Nutritional Neuro-sciences
Bone health
• Danone Research scientists • Network of 110 nutritionists
• International network of independentexperts & collaborations
Our Research model
A strategic balance between internal and external research expertises; over 200 International Research Collaborations
Work with the best expertsStay open and up-datedIn-tune with society’s expectations & market needs
A strategic balance between internal and external research expertises; over 200 International Research Collaborations
Work with the best expertsStay open and up-datedIn-tune with society’s expectations & market needs
An example: probiotics collaborations case studyAn example: probiotics collaborations case study
An innovation funnel process at the heart of our strategic focusAn innovation funnel process at the heart of our strategic focus
A focus on core scientific expertisesA focus on core scientific expertises
Building credibility through scientific networking and partnerships with the best experts throughout the world
Building credibility through scientific networking and partnerships with the best experts throughout the world
Probiotics case study: private and public partnerships at the service of Health and Nutrition
Pasteur Institute - France: 4 collaboration focuses: Resistance to infections (viral, bacterial), prevention of allergy, modulation of inflammation, genetic profile analysis
Pasteur Institute - France: 4 collaboration focuses: Resistance to infections (viral, bacterial), prevention of allergy, modulation of inflammation, genetic profile analysis
INRA - France: transcriptomics for our lactic strains INRA - France: transcriptomics for our lactic strains
Lactic Bacteria Research Center of Tucuman (CERELA)– Argentina: probiotics contribution to natural defences in the gastro intestinal system
Lactic Bacteria Research Center of Tucuman (CERELA)– Argentina: probiotics contribution to natural defences in the gastro intestinal system
Nizo – NL: screening of lactic strains, physiology characterisation & testing in-vivo modelsNizo – NL: screening of lactic strains, physiology characterisation & testing in-vivo models
University of Washington - USA: novel investigations of the impact of intestinal microflore on metabolism & healthUniversity of Washington - USA: novel investigations of the impact of intestinal microflore on metabolism & health
3 innovative R&D toolsdeveloped to serve « governance »
1. DANONE Nutripack: Science-based mappings of health and nutritional information to understand and meet local public health issues (17 countries)Content: identify nutritional habits and preferences, nutritional deficiencies or excesses, public health nutrition-related issuesGoal: help business lines develop products and educational programs adapted to local
1. DANONE Nutripack: Science-based mappings of health and nutritional information to understand and meet local public health issues (17 countries)Content: identify nutritional habits and preferences, nutritional deficiencies or excesses, public health nutrition-related issuesGoal: help business lines develop products and educational programs adapted to local
2. International Nutritional Framework: Guidelines for all products categoriesContent: nutritional recommendations, aligned on WHO & FAO requirements, regarding sugar, fat, vitamins, minerals…Goal: give adaptation guidance to worldwide teams with manufacturing profiling data to respect
2. International Nutritional Framework: Guidelines for all products categoriesContent: nutritional recommendations, aligned on WHO & FAO requirements, regarding sugar, fat, vitamins, minerals…Goal: give adaptation guidance to worldwide teams with manufacturing profiling data to respect
3. Brand Nutritional Platform: Brands’ identity fact sheets - identity card and nutritional card - ensuring global coherence to local brand productsContent: brand architecture, positioning, product’s characteristics, health and nutrition benefits, scientific rationales…
3. Brand Nutritional Platform: Brands’ identity fact sheets - identity card and nutritional card - ensuring global coherence to local brand productsContent: brand architecture, positioning, product’s characteristics, health and nutrition benefits, scientific rationales…
NUTRIPACK: the tool for a unique local approach to a global health challenge
10.5% overweight <20y10.5% overweight <20y
United StatesUnited States 1 million overweight < 16y32% overweight < 15y
1 million overweight < 16y32% overweight < 15y
United KingdomUnited Kingdom
14 million overweight <5y14 million overweight <5y
EuropeEurope
> 60% stunted and underweight <5y
> 60% stunted and underweight <5y
AngolaAngola
25% stunted <9y10.3% underweight17% overweight
25% stunted <9y10.3% underweight17% overweight
South AfricaSouth Africa
45% stunted <10y48% underweight15% overweight
45% stunted <10y48% underweight15% overweight
IndonesiaIndonesia
10% stunted < 5y6% underweight <5y14% overweight <18y
10% stunted < 5y6% underweight <5y14% overweight <18y
BrazilBrazil
18% stunted <5y15% stunted <12y7% underweight <5y18.8% overweight <12y
18% stunted <5y15% stunted <12y7% underweight <5y18.8% overweight <12y
MexicoMexico
12.2% stunted <5y3.9% underweight20% overweight
12.2% stunted <5y3.9% underweight20% overweight
TurkeyTurkey
14.3% stunted <5y7.8% underweight <5y40% overweight in urban area <6y12.4% overweight in urban area 6-18y
14.3% stunted <5y7.8% underweight <5y40% overweight in urban area <6y12.4% overweight in urban area 6-18y
ChinaChina
Example of Danonino’s compositions adapted to local micronutrient deficiencies
DANONE UNIQUENESSDANONE UNIQUENESS
Health & nutrition leadership BHHealth & nutrition leadership BH
A strong record of profitable growth AGEA strong record of profitable growth AGE
Wrap-up & questions FRWrap-up & questions FR
Steady high organic growth recordSteady high organic growth record
6.4%6.4%
3.1%3.1%
7.5%7.5%6.6%6.6%
8.1%8.1%
6.3%6.3%
5.4%5.4%
6.6%6.6%
5.7%5.7%
3.7%3.7%4.6%4.6%
4.1%4.1%4.2%4.2%
7.8%7.8%8.1%8.1%
7.9%7.9%
5.5%5.5%
8.5%8.5%
7,6%7,6%7.1%7.1%
6.8%6.8%
9.0%9.0%9.5%9.5%
8.9%8.9%
5.3%5.3%
9.8%9.8%
4.7%4.7%
6.6%6.6%
7.8%7.8%8.2%8.2%
9.4%9.4%
0%
2%
4%
6%
8%
10%
12%
T199
T299
T399
T499
T100
T200
T300
T400
T101
T201
T301
T401
T102
T202
T302
T402
T103
T203
T303
T403
T104
T204
T304
T404
T105
T205
T305
T405
T106
T206
T306
5 %
7 %
Since 1999 Groupe Danone has achieved 10 quarters itsLT guidance and 15 quarters above its guidance