CONFIDENTIAL

Health Care Provider

Oncology Network

CONFIDENTIAL

Utilize our Physician’s Weekly Oncology Network to engage your

target audience with a multi-channel surround sound campaign

Oncology Network: Targeted Engagement

Your

Brand

Oncology

eNewsletters

Spotlight

Custom

Posters

Oncology

Monographs

Oncology

Practice/Clinic

Posters

Custom

QR Codes Physician

website

Your Ad Here

Your

Ad

Here

advertisement

CONFIDENTIAL

Oncology Network: Wallboard Posters

Engage your target audience with a highly visible, single sponsored

Physician’s Weekly Oncology Edition poster

Physician Lounges 1,575 hospitals

Weekly Insertions

Includes frame and pocket

And In The Hospital

Your Ad Here

Direct Mailed Target practices

On Demand Insertions

Pocket available on request

At The Practice

Your Ad Here

Back Break Rooms 1,200 clinics

Monthly Insertions

Pocket available on request

In The Clinic

Your Ad Here

CONFIDENTIAL 4

Studies show significant impact in key areas

Benchmarks from 27 surveys representing over 7,000 Health Care Providers

shows advertising with our wallboard networks provide significant lift vs.

control.

+28%

+21%

+43%

+22%

• Average ad recognition lift:

• Average product recall lift:

• Average message association lift:

• Average intent to increase

prescribing lift:

Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad

Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to

Increase Prescribing = 8 surveys/1,397 respondents

Wallboards: Ad Impact Benchmark Studies

CONFIDENTIAL

Oncology Network: Custom Posters

Drive home your brand or topic message

with a peer to peer custom Spotlight Issue.

• Take advantage of the entire editorial

poster real estate

• Extend your reach with customized

take-one brochures

• Pull-through existing approved content

• Utilize our relationships with renowned

KOLs to develop new content

Custom Spotlight Issues

Your Peer to

Peer Clinical

Message Here

Your Ad or

Clinical Message

Continued Here

CONFIDENTIAL 6

Benchmarks from 19 surveys representing responses from 3,030 Health

Care Providers shows the majority find our custom Spotlight Issues to be

extremely effective at:

53%

54%

66%

• Increasing awareness of key messages

• Increasing their likelihood to prescribe

• Providing relevant information

Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):

Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19

surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents

Wallboards: Custom Issue Benchmark Studies

Studies show significant impact with Custom Issues

CONFIDENTIAL

Oncology Network: Monographs

Pull through your message with a peer to peer developed oncology

monograph direct mailed to your target audience

Limited Sponsorship

Category Exclusivity

Targeted Distribution

Trusted Resource

Peer to Peer Content

CONFIDENTIAL 8

Original peer to peer content drives engagement

of clinicians found the

monograph informative

65%

55%

77%

of clinicians found the

information helpful in the

care & management of

their patients

read the accompanying

advertisement

1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465

Monographs: Engagement Statistics

CONFIDENTIAL

advertisement

Your Ad Here Single Sponsored

Custom

Content

Take advantage of our database of over 3,700 oncologists with one

of our oncology specific eNewsletters

Trusted Resource

Oncology Network: eNewsletters

17% Avg Open Rate 4.5% Avg Click-Thru

Dedicated Bloggers

CONFIDENTIAL

ADVERTISEMENT

Physiciansweekly.com profile:

• 6,000 visitors a month

• 12,000 page views a month

• 7,300 registered eNewsletter

recipients

• Mobile optimized

• 17% open rate

• Dedicated physician bloggers

• Dedicated specialty sections

• Robust eMedia library

• Custom pop-up polling

• Active social media community

• 500 Twitter followers

• 800 Facebook likes

Interact and gain feedback with our engaged online community at

physiciansweekly.com

Oncology Network: Physiciansweekly.com

CONFIDENTIAL

Take advantage of your website assets to drive and track

engagement of your target audience with our custom

QR Codes

advertisement

On the Poster & in the eNewsletter

In the Monograph

Oncology Network: QR Codes

Your Ad Here

Your Ad Here

CONFIDENTIAL 12

Project

Team

Product Recalls

Editorial Needs

Dedicated professional support

Tight Timelines

PI/ISI Challenges

Co-Promotes

Internal Partners

Agency Partners

• Our dedicated production team are experts in navigating the ever-changing legal

and regulatory health care environment to ensure your needs are met with the highest

level of compliance against tight deadlines

The HealthBridge Team:

CONFIDENTIAL 13

HealthBridge: Oncology Network

Custom Proposal

• Speak with one of our Business Development Managers for a

custom proposal designed to fit your specific point-of-care needs

Phone 908-766-0402

eMail: proposal@hbridge.com