HDI Foundation Communication Outlook 2013
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Transcript of HDI Foundation Communication Outlook 2013
COMMUNICATION OUTLOOK 2013
Increasing Brand Equity Effective Communication
2013 - 2016
Objective1.Increasing Brand Equity
2.Global Presence and recognition
3.Government & Industry Relations
4.Social Responsibility
5.Sustainable Development
Communication Usage
Communication Process
Basic Information Input Message Output Message
Interaction : Social Media, Broadcast Message, Media Relation
2 ways Communication platform
Feed back : public awareness
General Perception
Key Message Direction
Key Message Direction 2013 :
“HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement”
HDIF is Mind
2005/ 2007 – Foundation Year
2007/ 2010 –Communication Campaign Year
2010/ 2012 – Brand Strategy
“I love of HDIF”
Consumers
Development Corporate Identity System
Development Integrated Communication
Enrichment Social Media Platform
Enhancing Media Relation
Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals
Descriptors Descriptors Foundation Stage
2005- 2012Foundation Stage
2005- 2012Growing Stage
2013 - 2016Growing Stage
2013 - 2016Winning Stage
2017 - 2022Winning Stage
2017 - 2022
“I know of HDIF”
“I heard of HDIF”
“HDIF is mind”
“ We Are HDIF”
Global Brand Campaign : HELPING CHILDREN WITH LOVE
Global Brand Campaign : HDIF Go Global!
Organization
Marketing
Value
“Quantity Driven”
“Quality Driven”
“Emotion Driven”
Product Regional InternationalProduct & Service
Brand
Local Organization Regional Organization
Global Organization
Communication Strategy
Development Basic Corporate Identity
Development Communication Tools
HDIF Vision & Mission
Mid and Long Term - Strategic GoalsMid and Long Term - Strategic Goals
Growing Stage2013 - 2016
Growing Stage2013 - 2016
Winning Stage2017 - 2022
Winning Stage2017 - 2022
“HDIF is mind”
Regional
Regional Organization
Communication Phase2013-2016
1. Development Corporate Identity System
2. Development Integrated Communication
3. Enrichment Social Media Platform
4. Enhancing Media Relation
Key Message Direction
HELPING CHILDREN WITH LOVE
HDIF support the integration education system through build a school, sponsor a child, train the teacher and volunteer enhancement
HDIF’s goal is to break this cycle of poverty
Message Direction
10
• Campaign Theme: Global Employability & Entrepreneur
Campaign Theme : HELPING CHILDREN WITH LOVE
BREAK THE CYCLE OF POVERTY
Com
mun
icat
ion
Pha
ses
Initi
ativ
es
Framework
Strategy & Execution
HELPING CHILDREN WITH LOVEHELPING CHILDREN WITH LOVE
- Good Corporate Image- Good Governance
-To shape and maintain HDIF reputation as a foundation that focus on sustainable development
FoundationBranding
Sustainable Development
• Targeting projects close to core business and strategy
• Build reputation through good social programs
5
• Enabling effective,
and coordinated
Media relations
Measurement
Goals
Massage
Effective Communication
Government & Industry Relation
• Local Government
• Ministries
• Embassies
• NGO
• Corporations
• Strategic liaising with key stakeholder in a coordinated effort.
• Proactively promoting good external and internal image.
• Communicating brand values assertively and strategically.
World Class Organization
• Increase Corporate Awareness – National/International
• Partnership program
• Build relation ship with media
• Build reputation through internal media
• Awarding and recognition in civil society
• Increasing Brand Equity • # Global Presence and recognition• # Government & Industry Relations
• #Sustainable Development• Enhancing Social Programs