HCP Overview by Dr Bill Toth
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Transcript of HCP Overview by Dr Bill Toth
BIOPHOTONIC SCANNER PROGRAM
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IT’S TOUGH OUT THERE
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THE OSTRICH APPROACH
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#1 Most Read article on Medscape in 2013
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your life - and lifestyle - was just as important as your patients’?
..you could have a bigger impact with less sacrifice?
EMBRACE POSSIBILITIES
What if…
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BioPhotonic Scanner Program• What if you were to support research & Outcomes
• What if you were to Generate more Referrals• What if you were to Generate more Income
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• 15 Years in the Pharmaceutical Industry (Wyeth)
• Co-Founded Pharmanex in 1996• Identified need for quality control and standards in nutritional formulations• Implemented 6S quality process• Achieved $50 million / year in sales• Purchased by NSE for $135 million (1998) • Authored THE AGING MYTH in 2011 (NYTBS)
ORIGINS OF PHARMANEXDr Joseph Chang
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• 75 full time Staff Scientists
• 150+ Scientific Associations Globally
• Affiliations with Leading Universities
• Rigorous 6S Quality Process:Pharmaceutical approach to formulation of nutritional supplements
THE PHARMANEX DIFFERENCE
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Global Opportunity – 53 CountriesRecord Revenue - $3.18 Billion 2013NYSE: Symbol - NUS 30 Years of Stability and Success
YOURCORPORATE
SUPPORT
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is a Blockbuster Brand. $2 Billion+ in Sales
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ANTI-AGING RESEARCH AND DEVELOPMENT TEAM FOCUSED ON THE SOURCES OF AGING
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AGELOC Vitality HEATMAPYOUNG GENE EXPRESSION
TARGET OLD GENE EXPRESSIONOLD GENE EXPRESSION WITH AGELOC SCIENCE > RESET
COLUMN 1 COLUMN 2 COLUMN 3
LOW EXPRESSIONCOLOR RANGE
HIGH EXPRESSION
COLUMN 3 SHOWS AGELOC SCIENCE
RESET 92% OF THE GENES TOWARD A MORE YOUTHFUL
GENE EXPRESSION PATTERN.
Pharmanex Measures
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• Developed at the University of Utah (Jarvik artificial heart)• Pharmanex purchased exclusive rights to device for 20 years• Patented, validated noninvasive antioxidant measurement instrument• Provide support for clinical outcomes, generate referrals, income
PHARMANEX BIOPHOTONIC SCANNER
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Higher Frequency
Lower Frequency
Wave Length (nm)400
500
600
700
IR
UV
From 473 nm to 510 nm
*Nobel Prize in Physics
RAMAN SPECTROSCOPY*
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Carotenoid antioxidants in stratum corneum
WHAT DO WE MEASURE?
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- Carotenoids (blood) are an indicator of total antioxidant status
Carotenoids Predict Antioxidant Status
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• “The totality of the evidence supports the use of skin carotenoid status as an objective biomarker of fruits/vegetable intake…”
• “..skin carotenoids may effectively serve as an integrated biomarker of health…”
• “Thus, this biomarker holds promise as both a health biomarker and an objective indicator of fruits & vegetables intake….”
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Scamo S et al. Br J Nutr. 2013 Sep 14;110(5):911-7.
• Good agreement between single and multiple measures (95% CI)• + association with intake of total carotenoids
• “A single RRS measure was reasonably accurate at classifying usual skin carotenoid state.”
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What causes oxidative stress?Environmental Toxins
In our cars, homes > PCB’s, Dioxins, PhthalatesIn our Food > Pesticides/herbicides/Preservatives
Toxins produced in the bodyProducts of cellular metabolism, Yeast, bacteria, etc
Emotional StressAnxiety/TensionFearAnger
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DO YOUR HOMEWORK
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Antioxidants from the foods you consume are incorporated into cells
and tissues. The greater your consumption of
antioxidant-containing fruits and vegetables, the higher the concentration
found in your tissues.
Beta-carotene*
Lycopene*
Lutein* *There are over 500 carotenoids found throughout nature, these are just a few examples found in our diets
YOU ARE WHAT YOU EAT(and absorb)
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% of adults aged ≥ 18 yrs who consumed fruit 2 or more times per day and vegetables 3 or more times per day
FRUIT AND VEGETABLE CONSUMPTION CDC.gov State-Specific Trends in Fruit and Vegetable Consumption Among Adults United States, 2000-2009
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“we recommend that ALL adults take a multi-vitamin daily”
June 19, 2002
MINDSET SHIFT
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The European Journal of NutritionJuly 22, 2011
Vitamin/mineral supplementation in a German prospective cohort (EPIC-Heidelberg)
ANTIOXIDANT SHIFT
- 11 year study of 23,943 people
- Examined vitamin supplements both with and without antioxidants.
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THERE’s DATA OUT THERE
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Feb 2014 data: n =18.5,000,000+ Mean SCS = 29,495
Skin Carotenoid Score
Freq
uenc
y
LifePak
5-9 Fruits & VegetablesSmokers
Average (2-3 Fruits & Vegetables)
LifePak + 5-9 Fruits & Vegetables
Obesity
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Helps Protect the Body against the Symptoms of Aging
• 60 + antioxidants• All 8 forms of natural Vitamin E• Alpha lipoic acid• Buffered vitamin C• Selenium, Copper, Zinc, Manganese• Over 20 Flavonoids: Te green97 catechins, quercetin, naringenin,
hesperidin, grape seed polyphenols, trans-resveratrol…• And more
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As your fees are cut, or stagnate, and your overhead continues to rise; will you,
• Pinch pennies on overhead • Give only 5-7 minutes per patient • Work longer hours just to keep up• Use the “work ‘til you drop” retirement plan• Miss getting to see your kids grow up• Stress out, burnout or • Generally miss out on life• Or be proactive starting today
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BUSINESS SHIFT
• Support Research & Outcomes• Generate Referrals• Generate Income• Possible Exit Strategy
Biophotonic Scanner Program
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$2,750 Health Care Professional Pkg$500 Deposit (refundable)
$80 Shipping of scanner$3,330 + Tax
INITIAL STARTUP: ~ $3,500
LEASE: $209/MO OR FREEBioPhotonic Scanner 36 months @ $209/mo
HOW TO GET A FREE LEASE:Add 6 patients to ADR in any calender month
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$2,750 Health Care Practitioner PackageDesigned to help you recover your initial startup at your first
scanning event by retailing the provided products.
2 ageLOC Vitality7 LifePak Nano2 g3 Juice Bottle (2 pack)2 LifePak1 Vitox 120ct30 Scan Cards Only in 20pk (600 scan cards)1 Certificate ADR Point 30010 Scanner Portfolio Brochure 10 pack5 Product Catalogs1 Scanner Everest Edition DVD
What’s in the HCP Package?
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Charging the consumer for the initial scan is ESSENTIALNo charge = no perceived value; About the same as typical co-pay
SCANNING FEE: $20 recommended minimum charge
SCANNING REVENUE: ~ $12,000 Scan 2 or 3 consumers per day50 scans per month x $20 = $1000 /mo = $12,000 /yr
ILLUSTRATION
Note that these figures do not represent a distributor’s profit, as they do not consider expenses incurred by a distributor in the promotion of his/her business. The model presented here is for illustrative purposes only. It is an idealized demonstration of how Nu Skin’s compensation plan and using a scanner in your office might work. In practice, no downline organization is built with such regularity and perfection. Many distributors drop out or underperform and building and maintaining a strong downline organization requires persistence and hard work. 13-US0414BT
If 50 Patients with $100 monthly ADR = $5,000/mo Sales Volume x 21% = $1,100* =
Free Scanner Lease* + $13,200 Annual Revenue From Product + $12,000 Scanning Fees = $25,200 Total Annual Revenue
* Not including retail markups * must meet requirements for free lease
PRODUCT REVENUE ~ $25,200 /YR
PATIENT PARTICIPATION ~ 10%On average 10% of your patients will decide for themselves to increase their
antioxidant score and possibly improve their health by using our products.
How do you see your numbers?
ILLUSTRATION
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• Practitioner uses the Pharmanex products to increase their own antioxidant score.• Practitioner recommends the products.• Patients are charged for the first scan• Staff participates and is incentivized $$
PROGRAM SUCCESS
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• Initial patient or re-activation exam• You’ve seen it on Dr Oz and now we have one• Meet the doctor or nutritional education night• Back to school screening• Athletic Performance programs• Lifestyle programs• Weight Loss programs
IMPLEMENTATION
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BE PROACTIVE START TODAY
1. Purchase the Health Care Practitioner’s Starter Package.
2. Schedule follow-up so we can assist you and your staff on how to implement your Bio Scan Wellness Program
The only required purchase to become a distributor is the not-for-profit Business Portfolio. All other product purchases, including any product packages, are optional. You may purchase products individually and not in product packages. There are no bonuses paid for recruiting. All bonuses and commissions are paid only when qualifying products are sold. There are no guarantees of financial success. To qualify for any bonus you must meet all requirements of the Sales Compensation Plan including retail sales to customers. For a complete summary of distributor earnings/bonuses paid to distributors at all levels within the Sales Compensation Plan, please contact the company at 800-487-1000 or go to www.nuskinenterprises.com 13-US0414BT
Pharmanex BioPhotonic ScannerProvides a Measurable Difference
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OK GOOD BETTER
G3 + Vitality$110
Lifepak Nano + Vitality $155 Lifepak Nano + Vitality + G3
$210 2 bottles G3
1 ageLOC™ Vitality$4 / Day
SKU # 01103934
1 Lifepak Nano1 ageLOC™ Vitality
$5 / day
SKU # 01103890
1 Lifepak Nano, 1 ageLOC™ Vitality2 bottles G3
$6 / day
SKU # 01103891
Suggested Consumer Packages
Scanner Guarantee – get your score – use our products for 60 days as directed – then get re-scanned. If your score doesn’t go up - you get Full 100% Refund.
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