HAWES & CURTIS

Photographs of window displaysbefore & after

joining the Hawes & Curtis brand.

BEFORE:

JERMYN STREET- Paper in-house

printed graphics celotaped to window.

- Graphics too big.

- Mannequins inconsistent.(Heads/No heads)

- Unnecessary elements cluttering window. (Backdrop poles, photo frames, busy backdrop.)

- Too many messages.(Vintage, 100 years, New Season, The Wolf of Wall Street)

AFTER:

- Full length mannequins to show off full product range.

- Unnecessary cluttered props removed.(Vintage suitcases, photo frames, unused backdrop poles)

- Window messages simple & effective.

- Graphics not too big and not covering up mannequins or backdrop.

- All different types of white shirts to focus on main high price product, suits.

- Simple yet elegant lamp props.

JERMYN STREET

BEFORE:

- Mannequins out of date & unsuitable for the product & brand.

- Uninspiring mannequin poses, lifeless arms.

- No colour scheme or theme.

- In house printed graphics celotaped to window.

- Small, unreadable, unnecessary graphics on the floor.

- Poor accessories display.

- No website. (Shop Online At…)

BLUEWATER

AFTER:

BLUEWATER- Modern mannequins.

- Introduced height and symmetry using black plinths at various heights.

- New graphics printed out of head office using self cling material and in a new shape.

- Simple colour scheme that is more appealing to the eye.

- Mixed male mannequins with female.

- All available product instore on show.(Ties, Bowties, Suits, Shirts, Braces etc.)

- Mannequin arm positions in life like poses.

BEFORE: MILTON KEYNES

MILTON KEYNES- Lifeless mannequin

poses.

- Small uninspirational props unsuitable for this size window.

- Unnecessary amount of products on display.(Bags & Shirts)

- All mannequins at the same height.

- No key sightline.

- Product, except for red, is very dull and blends in to the monochrome backdrop.

- Looks too busy & makes potential customers look away to relax the eye.

AFTER:

MILTON KEYNES

- Introduction of height using black plinths.

- Symmetry creates balance and harmony.

- No clutter on the floor.

- All product ranges available in store have been shown.

- Colour scheme that stands out against the monochrome backdrop.

- Window offers support the interesting visual display rather than block.

BEFORE:

STRATFORD

- Mannequins fully block out the window.

- Very busy with too many bags, accessories, mannequins, plinths, graphics etc.

- No symmetry.

- Mannequins all at one height.

- Female mannequins wearing shirts in the same way mens shirts are worn.

- Two types of mannequins.(Full height and bust.)

AFTER:

STRATFORD

- Windows split in to formal and casual.

- New self cling graphics rather than printed in house and stuck to window using celotape.

- Autumn themed colour scheme and props.

- Mannequin poses are lifelike and suitable to the product displayed.

- Ladies mannequins are shorter than mens which is more feminine.

- Less plinths and product on floor to allow light and sight in to the store.