HOOD BY AIR

QUASHON MILES

BIOGRAPHY

• Designer’s name is Shayne Oliver he’s from Brooklyn New York.

• Started in 2006 with just t- shirts that said “hood” on them.

• Went to the Fashion Institute of Technology and New York University but dropped out of both schools and became a promoter and vogue dancer.

• Listed on the “Top Greatest Black Fashion Designers” in the Complex magazine.

Concept & Look

• The style of the brand is called “GHE2oGoTH1k” (Ghetto Gothic).

• About updating how people dressed in the hood.

• Street and emo mixed with high end fashion.

• 90’s look influenced by Raf Simons, Walter Beirendonck and sexuality (transgender, masculine, feminine).

• Dark, edgy, rebellious, sinister.• Concentrates on “black & white”.• Geometrical shapes in clothing

mainly the “rectangle”.

Target Market & Price Points

• Mainly targets music artist or affiliates of hip hop such as A$apRocky, Rihanna, Kanye West, Drake, and Kendrick Lamar.

• Attracts younger crowd with high taste of fashion.

• T-shirts & sweatshirts range from $100-$250, runway pieces can run up to $2000.

Method of selling

• Mainly sold by online retailers (Rsvpgallery.com, Vfiles.com, Hypebeast.com) or boutiques overseas such as Collette in Paris and Harvey Nichols in London.

• Uses blogs and fashion show participation to gain consumers.

• Social Media (Facebook, Twitter, etc).

2013 Fall & Winter

• edgy

2013 Fall & Winter

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