HBA 2016 Marketing Guide

Your key to building a customized marketing plan

Home Builders Association of Northern Kentucky 2751 Circleport Drive Erlanger, Kentucky 41018 859.331.9500 www.hbanky.com

Using this Guide Where would you like to take your membership in 2016? Are you looking to target custom home builders? Remodelers? Single family builders? Would you like to be present at large formal events such as Holiday Party/Inaugural Dinner or SAM Awards? Are your key clients the general public? Do you prefer to network in a more casual setting, such as the golf outing, Elk Creek Sporting Clay or the BBQ Throw Down & Hoedown? This Marketing Guide will serve as the key on how to add value to your membership, build relationships, and generate recognition for your company in front of your industry peers. The HBA provides members an abundance of ways to achieve professional development and recognition. The sheer number of events and opportunities can be overwhelming, so we have produced this guide to help you plan your involvement for 2016 in advance. The HBA Marketing Guide highlights the majority of events produced by your association throughout the course of the year. All opportunities featured are accompanied by descriptions to give you a better idea of what the event/publication/sponsorship is all about. Each marketing opportunity not only includes an investment amount, but also the recognition you can expect in return. Getting the most from your membership also means getting involved. We invite you to consider joining a committee or council that will lead you to that pivotal next step of building relationships and potential leadership positions at the local, state and national levels. For more information, contact Tammy Gorby at the HBA. I hope that you look to 2016 with as much anticipation as I do. If you have questions regarding an opportunity published in this guide, please contact the me at 859.331.9500. Best regards,

"Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere." ~Theodore Roosevelt

Jane Dvorak HBANKY Director of Sales & Marketing

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Table of Contents

Millennium Club .................................................................................. 4

Northern Kentucky Builder Magazine ................................................. 5 Who’s Who Member Guide ................................................................. 6 Website .............................................................................................. 6 Website Featured Listing .................................................................... 7 Monthly e-News .................................................................................. 7 Show Guides ...................................................................................... 8

Cavalcade of Homes .......................................................................... 9 Parade of Homes Saylor Woods ........................................................ 9 Homefest at Manhattan Harbour ...................................................... 10 Homefest at Crown Point .................................................................. 10

BBQ Throw Down & Hoedown ......................................................... 11 Builder REALTOR® Bash .................................................................. 11 Elk Creek Sporting Clay Tournament ................................................ 12 Golf Tournament ............................................................................... 12 Holiday Party/Inaugural Dinner ......................................................... 13 SAM Awards ..................................................................................... 13 Table Top Night ................................................................................. 14

HBA Building Sponsor ...................................................................... 15 HBA Continuing Education Program ................................................. 15 Enzweiler Building Institute ............................................................... 15

MILLENNIUM CLUB

ADVERTISING

CONSUMER SHOWS

MILLENNIUM CLUB

OTHER OPPORTUNITIES

EVENTS

All events and/or sponsorships are subject to change or cancellation.

Please Note...

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MILLENNIUM CLUB The Millennium Club is an elite group of companies whose contributions assist in defraying the cost of refreshments and entertainment at events like the Annual Golf Outing, Tabletop Night, Inaugural Dinner/Holiday Party and Elk Creek Outing. The Club’s generous contribution helps keep the cost down for members to attend these events. Your contribution of $250 is strictly reserved for this purpose and will not be used for any other reason! The MILLENNIUM CLUB is an economical way to promote your company throughout the year! For only $250, you receive: Monthly recognition in the Northern

Kentucky Builder Magazine Prominent signage at the HBA office Signage at all events and, in

particular, the ever-popular Golf Outing and Tabletop Night

3 Ways to Join: 1. Fax your request to join the

Millennium Club along with your name, Company name and contact information to 859.578.3393

2. Email the above information to [email protected]

3. Mail the above information to: Home Builders Association of NKY

2751 Circleport Drive Erlanger, KY 41018

2015 MILLENNIUM CLUB All-Rite Ready Mix

Andersen Windows Arlinghaus Builders, LLC

Ash Insurance, C.K. Barnes Dennig & Co. Ltd

Bray Trucking, Inc. Charter One

Cutter Construction Drees Company

Dudley Construction Co., Inc. Ernst Concrete Fischer Homes

Florida Tile, Inc. Grant Co./Gallatin Co. Concrete

Kelly Bros. Lumber Kentucky Federal Savings & Loan

Kentucky FluidAir, Inc. L & N Federal Credit Union

Logan Lavelle Hunt Insurance Agency

M & W Excavation Co., Inc. Nisbet Brower Regions Bank

Sims-Lohman Fine Kitchens & Granite

Thelen Associates, Inc. Tri-City Insurance Service, Inc.

Tri-State Wholesale Builders Supply VonLehman & Company, Inc.

Wiseway Supply

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ADVERTISING Northern Kentucky Builder Magazine It’s never been so easy to build your image. Each month, nearly 900 Northern Kentucky developers, builders, remodelers, subcontractors, suppliers and other industry professionals are sent Northern Kentucky Builder magazine. It is the trade journal for industry news, event happenings, permit synopsis and upcoming events. Our readers need to know about your products and learn about your services. If you want to do business with leading HBANKY homebuilders, there is no better way to reach top building and remodeling professionals than advertising in Northern Kentucky Builder magazine. A full color, glossy stock magazine, each issue contains information readers need, including industry trends, political issues, member achievements, event calendars and more. Your message in Northern Kentucky Builder magazine reaches top business executives and industry leaders. Northern Kentucky Builder magazine gives you exposure to the decision makers in this multi-billion dollar industry. Our readers are residential and commercial builders, remodelers, designers, developers, trade contractors, financial institutions, purchasing agents, and more. The individuals control enormous purchasing power.

Note: Northern Kentucky Builder rates quoted are NET and not subject to agency discount. For complete specs, deadlines and other requirements contact [email protected].

Frequency 1x 3x 6x or 3x + Directory

12x or 6x + Directory

Prime NKB 12x + Directory

Full Page 625 590 575 515 500

2/3 50 500 495 455 440

1/2 Page 530 475 445 395 380

1/3 Page 510 450 430 365 350

1/4 Page 440 365 360 295 290

1/6 Page 395 350 340 280 265

1/8 Page Directory only 220 N/A N/A N/A N/A

Business Card 195 170 145 120 110

Preprinted Insert (NKB Only) 840 775 720 N/A N/A

Printed Insert (NKB Only) 1100 1000 970 N/A N/A

Inside Front Cover 750 740 710 690 605

Outside Back Cover Color 810 800 790 765 635

Tabs (Directory only) 1100 N/A N/A N/A N/A

10% added for guaranteed placement

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ADVERTISING Who’s Who Member Guide The annual member listing Guide is the essential reference on every primary member’s desk. The Guide includes contact information for every HBANKY member. The spiral bound format allows the Guide to lie flat or be folded back for easy handling. It is broken down into membership categories and again by business categories. Each member receives one listing by business category for free. Additional listings are available at a cost of $50 each. Display advertising rate sheet is on previous page.

Website Advertising The HBANKY website is the go to online source for consumers and members. Consumers visit the website to search for businesses and events, like Homefest. Members turn to the website to find the services and products they use every day, using an up-to-date member listing. It is also used to look for contact information. This is also accessible from the HBA’s mobile app available from the App Store and Google Play. This gives

people the opportunity to search for members while on the go. There is a variety of advertising options available from premium banner to budget-friendly featured listings. All website advertising includes link to advertiser’s website. Space is limited.

Website Statistics: Averaging 3,747 unique visitors per month 16% of site visitors stay on the site for over

a minute 7.5% stay over 5 minutes

Premium Banner Ad - Sold Inside Banner Ad - $5,500/year or $500/month On 3 column page maximum size is 475 px w X 50 px h On 2 column page maximum size is 760 px w X 90 px h Run of Site Sidebar Ad - $3,300/year or $300/month Maximum size is 190 px w X 190 px h

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ADVERTISING Website Featured Listing The Featured Listing will be found on HBANKY.com “Find a Member” tab. This allows members have logo and photo or video imbedded in the list-ing. It also allows a 50 word description of services or prod-ucts, contact information and link to member’s website. The listings are rotational on the screen. So the same listing will not necessarily be at the top of the listing. When the list includes all the listings, all the featured businesses are listed. When the list is for a specific alphabet letter, only the featured businesses beginning with that letter will be visible. The cost for a featured listing is $500 per year. Membership must be maintained during active listing. Space is limited.

Monthly e-News The e-News provides members with up-to-the minute infor-mation on association events, industry news and govern-ment affairs. This timely news outlet is sent to in excess of 1,200 primary and dependent members. Space is limited. Premium Banner - $1,315/ year Rotating Banner - $750/year Premium Sidebar Banner - $500/year Rotating Sidebar Banner - $400/year

Your listing could be here!

Your ad could be

here

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ADVERTISING Show Guides Expose your product or service to someone who already is expressing an interest in new homes, design, decorating and new innovative products. This full color, high gloss publication is the official magazine for magnificent home tours in Northern Kentucky. It is the “go to” place for information about the homes. It includes floor plans, renderings, map, directions, schedule of special events and promotional days.

All Rates are Gross Cost is per ad

1x Rate 3x Rate

Full page $2,500.00 $1,650.00

1/2 page $1,400.00 $900.00

1/4 page $800.00 $535.00

2 -page spread $4,000.00

Back cover $3,400.00

Inside front cover $2,875.00

Inside back cover $2,650.00

Pre

miu

m

loca

tions

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CONSUMER SHOWS Cavalcade of Homes This is a scattered site self-guided tour of homes across Northern Ken-tucky. PRESENTING SPONSOR (two available) $10,000 Logo in all advertising Reads in voice over in broadcasting 6 signs at show (both sponsor names on each sign) Recognition in press releases Mentions in Northern Kentucky Builder magazine Mention in Social Media posting Opportunity to speak 3 to 5 minutes at preview party Logo link on website OFFICIAL SPONSOR (two available) $5000 Logo in print, TV advertising 2 signs at entrance & exit of tent (both sponsor names on each

sign) Mention in all press releases Logo link on website BUILDER SPONSORSHIP $500 (sponsors all homes; individual home sponsorship avail.) Logo in show guide "This home sponsored by ____" signage GOLD SPONSOR (avail to Builders in the show) $2500 (six available) Each of the sponsors logo will rotate on TV advertising Each of the sponsors name will rotate in radio Each of the sponsors logo will be included in all print ads

Parade of Homes at Saylor Woods The Parade of Homes is Northern Kentucky’s single site home show for the serious homebuyer. The show happens in the fall and focuses on drawing a spotlight on new homes and new home communities during the fall home sales market. The homes in the Parade of Homes are of a more moderate price range which allows the HBA to emphasize homes sales during the event.

PRESENTING SPONSOR $5000 Logo in all advertising Reads in voice over in broadcasting 6 signs at show (both sponsor

names on each sign) Recognition in press releases Mentions in Northern Kentucky

Builder magazine Mention in Social Media posting Opportunity to speak 3 to 5 minutes

at preview party Logo link on website OFFICIAL SPONSOR $2500 Logo in print, TV advertising 2 signs at entrance & exit of tent (both spon-

sor names on each sign) Mention in all press releases Logo link on website

GARAGE/DRIVEWAY SPONSOR $250 Mention in press releases Opportunity to display vehicle in

driveway. VIP TICKET BACK SPONSOR $800 Logo &/or ad space on back of VIP/

Preview Party tickets BENCH SPONSOR $1000 18” h x 60” w ad space on seatback

of four benches

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CONSUMER SHOWS Homefest at Manhattan Harbour & Crown Point In 2016, it is anticipated to have two Homefest. One will be at Manhattan Har-bour and the other at Crown Point. Homefest is Northern Kentucky’s premiere home tour. Each Homefest has a substantial advertising and public relations campaign promoting the event. The cost is for each Homefest. PRESENTING SPONSOR (two available) $10,000 Logo in all advertising Reads in voice over in broadcasting 6 signs at show (both sponsor names on each sign) Recognition in press releases Mentions in Northern Kentucky Builder magazine Mention in Social Media posting Opportunity to speak 3 to 5 minutes at preview party Logo link on website OFFICIAL SPONSOR (two available) $5000 Logo in print, TV advertising 2 signs at entrance & exit of tent (both sponsor names on each sign) Mention in all press releases Logo link on website GARAGE/DRIVEWAY SPONSOR $5000 Mention in press releases Logo on TV and print ads Placement of vehicle in each driveway/garage ENTRY TENT EXHIBITOR $750 (additional $250 chrg for electric) 10' x 10' pipe & drape display area in entry tent 1 - 8' table and 2 chairs PREVIEW PARTY $2500 Opportunity to speak 3 to 5 minutes at preview

party Follow up in Northern Kentucky Builder magazine Social Media mention about preview party Opportunity to have both in Entry Tent during

party PREVIEW PARTY BEVERAGE $500 Recognition at bar area Opportunity to provide can koozies Water bottle wraps with your logo Mention in follow up article in Northern Kentucky

Builder magazine TICKET BACK SPONSOR $1000 Logo &/or ad space on back of VIP/Preview Party

tickets BENCH SPONSOR $1000 18” h x 60” w ad space on seatback of four

benches PEOPLE’S CHOICE AWARD SPONSOR $750 (Favorite Home and Best Home Design) Logo on awards Logo voting ballots Signage at ballot box/jar Mention in follow up article in Northern Kentucky

Builder magazine

GOLF CART SPONSOR (one available) $1000 Logo on hood or side of cart Mention in follow up article in Northern Kentucky

Builder magazine BUILDER SPONSORSHIP $500 (sponsors all homes; indi-vidual home sponsorship avail.) Logo in show guide "This home sponsored by ____" signage REALTOR DAY $1500 (First Wednesday after event opens, time to be determined) Banner at entrance tent Signage at lunch area Table tent signage on lunch tables Mention in follow up article in Northern Kentucky

Builder magazine Mentions in Social Media posting Ability to staff each home entrance Display ENTRY TENT $5000 Includes up to 4 booths with electric “Entry Tent made possible by _____” signage inside

tent Mention in follow up article in Northern Kentucky

Builder magazine PARKING SPONSOR $2500 Logo on 36” x 48” parking directional signage Logo on back of parking attendants apparel Mention in follow up article in Northern Kentucky

Builder magazine

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EVENTS BBQ Throw Down & Hoedown This BBQ cook off brings some serious grilling, smoking and eating. With great food and music together, this makes for a foot stomping good time. PRESENTING SPONSOR $550 Signage at event Opportunity to speak 3 to 5 minutes at event Mention in follow up article in Northern Kentucky Builder magazine Includes 4 tickets BAND SPONSOR $550 Banner on/near stage with logo Opportunity to introduce the band Recognition at the event Mention in follow up article in Northern Kentucky Builder magazine Includes 4 tickets AWARD SPONSOR $300 Logo on trophy Recognition at the event Opportunity to present the award Mention in follow up article in Northern Kentucky Builder magazine Includes 2 tickets

Builder REALTOR® Bash When Builders and Realtors get together, you can guarantee a fun time will be had! TITLE SPONSOR $1000 (1 available) Premier exhibit space Signage at event Opportunity to MC the event & make announcements Logo on promotional/advertising materials to Realtors Logo on promotional/advertising materials to Builders Logo placement in follow up article in Northern Kentucky Builder magazine GOLD SPONSOR $500 (3 available) Exhibit space Logo on promotional/Advertising materials to Realtors Logo on promotional/Advertising materials to Builders Photos of sponsor’s table in Builder Magazine wrap-up

Logo placement in BUILDER Magazine wrap-up

SILVER SPONSOR $250 - APPETIZER & BAR (4 available) Exhibit space Banner signs at Bar & Appetizer table Logos on promotional/Advertising materials

to Builders & REALTORS Recognition in BUILDER Magazine wrap-

up

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EVENTS ELK CREEK SPORTING CLAY TOURNAMENT Think of a golf tournament with guns. This event brings out sports men and women, many of which are builders.

Opportunity to present trophy

Photo with winners in follow up article in Northern Kentucky Builder magazine

AMMUNITION SPONSOR $500

Logo label on each box of ammo

Recog-

TITLE SPONSOR $1500

Inclusion on advertising leading up to event

3 to 5 minute speaking opportunity prior to awards

1 - Foursome

Banner at registration table with logo at event

Logo placement in wrap up article in Northern Kentucky Builder magazine

CART SPONSOR $300

Logo on hood or side of cart

Recognition at event

Mention in follow up article in Northern Kentucky Builder maga-zine

FOOD SPONSOR $750

Table tent signage on food table

Mention in follow up article in Northern Kentucky Builder magazine

AWARDS SPONSOR $400


Logo on trophy

nition at event


BEVERAGE SPONSOR $400



Water bottle wraps with logo

STATION SPONSORS $100

Signage at sponsored station



TITLE SPONSOR $1500

Inclusion on advertising leading up to event

Banner prominently displayed at course

3 to 5 minute speaking opportunity prior to awards REGISTRATION GIFT SPONSOR $1500

Logo on promotional item

Inclusion on advertising leading up to event BREAKFAST SPONSOR $300

Signage at the food area



CART SPONSOR $300

Logo on hood or side of cart


Mention in follow up article in Northern Kentucky Builder



TEE OR HOLE SPON-SOR $135

Signage near the tee or green



LONGEST DRIVE OR CLOSEST TO THE PIN SPONSOR $300

Signage near the tee

Opportunity to be on the course and man the contest



AWARDS SPONSOR $500



Logo on trophy

Opportunity to present trophy

magazine LUNCH SPONSOR $300




DINNER SPONSOR $500


Golf Tournament A fun filled event with hundreds of avid golfers and other guests. The tournament is organized as a four-person scramble, with awards presented to the top teams. Many teams are built around builders.

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EVENTS

Photo with winners in follow up article in Northern Kentucky Builder maga-zine

BEVERAGE SPONSOR $400


Water bottle wraps with logo


REGISTRATION TABLE SPONSOR $150

Signage at registration table



Golf Tournament-continued

Holiday Party/Inaugural Dinner TITLE SPONSOR $1000 Welcoming signage Recognition during presentation during dinner Opportunity to speak 3 to 5 minutes at event Includes 6 tickets to event Logo in Northern Kentucky Builder magazine DRINK TICKETS SPONSOR $500 Easel type signage at bar Recognition during presentation during dinner Includes 2 tickets to event Logo in Northern Kentucky Builder magazine MUSIC/BAND SPONSOR $500 Easel type signage near music Recognition during presentation during dinner Includes 2 tickets to event Logo in Northern Kentucky Builder magazine

CHAMPAGNE TOAST SPONSOR $350 Recognition during presentation during dinner Logo listed in program Includes 1 tickets to event Logo in Northern Kentucky Builder magazine PROGRAM EVENT SPONSORS $100 Recognition during presentation during dinner Name rec-

ognition in program

Mention in Northern Kentucky Builder magazine

SAM Awards

PINNACLE SPONSOR $1500 (Top Builder Rep & Top Realtor in Unit Sales Awards) 2 admissions to sponsored event 2 admissions to After-Party Presenter of Pinnacle Awards Sponsor’s company name on Pinnacle Awards Logo on all promotional & wrap-up materials (i.e.

Builder Magazine, e-mail blasts, flyers, print ads) MEDALLION SPONSOR $1500 (Top Builder Rep & Top Realtor in Volume Sales Awards) 2 admissions to sponsored event 2 admissions to After-Party Presenter of Medallion Awards Sponsor’s company name on Medallion awards Logo on all promotional & wrap-up materials (i.e.

Builder Magazine, e-mail blasts, flyers, print ads)

DIAMOND SPONSOR $1000 (Builder & Realtor Rookie of the Year Awards) Recognition in Builder Magazine Presenter of Diamond Awards Sponsor’s company name on award (2) admissions to sponsored event Logo on all promotional & wrap-up materials (i.e.

Builder Magazine, e-mail blasts, flyers, print ads) AFTER PARTY DRINK TICKET SPONSOR $250 Logo on drink ticket Signage at

event

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EVENTS Table Top Night Table top displays will fill the room at the Horseshoe Casino. This well attended event will give you exposure to builders, developers and remodelers.

Title Sponsor $1,500

Exclusive welcoming signage

Booth at event

Logo on all advertising leading up to event

Mention in thank you article published in Builder Magazine Door Prize Sponsor $500 (2 available)

Your company name announced during each CASH door prize drawing (every 15 minutes) in a special drawing for Builders, Remodelers & Developers

Your company logo and contact information printed on each cash pouch

Signage at the event

Logo included in all advertising leading up to the event

Mention in thank you article published in Builder Magazine Food Sponsor $500 (2 available)

Signage at food stations

Your logo on dinner napkins

Signage at the event

Inclusion in thank you announcements throughout the night


Mention in thank you article published in Builder Magazine Drink Ticket Sponsor $500

Signage at bar

Logo on drink tickets

Mention in thank you article published in Builder Magazine Bag Sponsor $750

Your logo printed on front of each bag

Your choice – have your representatives hand out bags to attendees coming into event or HBA staff will hand them out at registration desk


Mention in thank you article published in Builder Magazine Event Sponsors $100 (Multiple available)

Logo included in signage at event

Mention in thank you article published in Builder Magazine

Opportunity to insert your promotional advertising material in each of the event bags given to attendees as they enter the show

Opportunity to provide a door prize. You have the option of drawing the winners name and present the prize

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OTHER OPPORTUNITIES

HBA Building Center Sponsor The HBA office building offers a gathering and meeting place for members and other guests. This provides naming rights for various rooms in the building. Your investment keeps your company name and message in front the thou-sands of visitors to the building. A plaque outside the room begins first visual sign of your investment. Additional marketing materials will be secured to the walls of the room. Board Room $10,000 Event Center $10,000 Kitchen $10,000 Conference Room $10,000 Landscape $10,000

HBA Continuing Education Program The HBA provides a full suite of education services for our members. Due to continuing education requirements, the classes are at the highest concentration of builders. remodelers and developers. This is an outstanding opportunity to reach these key members in a captured setting. Education Sponsor (5 available) $1,000 Signage at each continuing educational session Chance to interact with attendees Option to give a 3 minute presentation once per year Opportunity to provide take home marketing

Enzweiler Building Institute The highly acclaimed trade school in Northern Kentucky provides the educational component for people wishing to enter the trades. Students receive the highest quality in education, combining a mix of classroom and intensive hands on instruction. Trade School Sponsor $10,000 Heating, Ventilation & Air $5,000 Plumbing $5,000 Carpentry $5,000 Maintenance $5,000 Welding $5,000 Electric $5,000 Naming rights Plaque outside classroom Ability to do product demonstrations Instill product loyalty Meet tomorrow’s building professionals at the beginning of their careers One feature/school year in Northern Kentucky Builder magazine Ability to participate in career night Enhanced student interaction

ContraCt for Print/online Media

Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec. Total

Northern Kentucky BuilderHBA Member Only

Who’s WhoMember DirectoryHBA Member Only

E-NewsHBA Member Only

Calvacade of Homes

HOMEFEST

Parade of Homes

The Tour ofRemodeled Homes

HomeBuildersNKY.combanner / tile

Guaranteed Position print only add 10%. Desired Position__________________________________________________________________________________

Company _________________________________ Signature ______________________________________Date _______________

Email ______________________________________________________ Website _________________________________________

2751 Circleport drive, erlanger, KY 41018 I phone 859.331.9500 I fax 859.578.3393 I www.HomeBuildersnKY.com

GRAND TOTAL: ___________________

I understand that by signing this contract, I agree to the terms and conditions (see back)

Finished MATeRiALs FOR PRinT, inTeRneT & TV “COMMeRCiAL” seGMenTs Digital artwork is required for print advertising. Print artwork requiring work will be charged for layout at expense to advertiser at HBANKY’s rate of $75/hr. For information about artistic services call your account executive at 859.331.9500. HBANKY reserves the right to deny any advertisement at the sole discretion of HBANKY. HBANKY is not responsible for the quality or content of advertisement materials HBANKY does not create, including, but not limited to, third party ad materials.

BiLLinG And CAnCeLLATiOnsThe advertiser understands that they will be invoiced after HBANKY has completed its specific performance in publishing any issue or making live any internet advertisements. If the advertiser intends to dissolve any portion of this agreement it must be done, in writing, 30 days prior to the materials deadline date of any publication and that any cancellation will include a pro-rata adjustment to account for the change in frequency due to cancellation.

ACCOUnTs ReCeiVABLeThe advertiser understands that the advertiser must adhere to accounts receivable policies of the Home Builders Association of Northern Kentucky with respect to this agreement. The advertiser understands that any payment becoming delinquent will result in removal of any ad and presence from any and all publications, online presence, and HBANKY events but will not delete this agreement with respect to payment to HBANKY for any past or future advertisement. Any balance beyond 60 days will result in removal of any applied commissions, discounts and package/combo rates.

UsAGeHBANKY publications and websites may not be reproduced or shown, in whole or in part, for any other purpose or time than herein stated, without the express written permission of the HBANKY. Examples include, but are not limited to, the use of a publication or its parts as a separate commercial in another venue, or at trade shows, in model homes, on websites, for sales and marketing purposes by advertiser, or for distribution to the public.. The advertiser understands that they have a license to use the materials created by HBANKY only for the specific purpose indicated in services the advertiser has purchased and that they do not have the right to make any other use of the materials. HBANKY will provide pricing upon request for other or additional uses of the materials created by HBANKY.

FAiLURe TO PUBLish, OR APPeAR On inTeRneT & LiABiLiTYIf, due to public emergency, necessity, Act of God, or any other cause, including but not restricted to mechanical breakdowns beyond the HBANKY’s control, a publication or internet advertisement or its parts are unable to be telecast or published as contracted, HBANKY shall not be liable to Advertiser except to allow a pro-rata reduction in the time charges, advertising rates or allow a satisfactory substitute in later dates or publications or length of time contracted. Reductions, credits and make-goods must be reviewed and approved by HBANKY. This contract constitutes a legal agreement between the HBANKY and the Advertiser. Conditions and provisions have been agreed to and accepted.

RATesThe HBANKY reserves the right to increase any of the rates and charges set forth by public announcement of a new rate card. No increase shall be applicable to any space or internet advertisement, or telecast under contract. There will be a 10% charge on guaranteed positions for print publications.

MeChAniCAL ReQUiReMenTsAds should be submitted on disk (CD/DVD-R media preferred) along with a hardcopy or via FTP. Include all fonts and high-res images. All publications created in Adobe InDesign CS 5. If creating ads in programs other than the ones listed, save them in a high-resolution format that can be placed easily in a page layout program [PDF (preferred), EPS and TIFF] and include original files and supporting materials. PDF files must have fonts embedded. All color graphics should be in CMYK. HBANKY adheres to SWOP specifications. All halftone images should be at 133 linescreen 300 dpi. All line art graphics should be at 1200 dpi. No truetype fonts. Ads may be emailed to your HBANKY representative or uploaded to our FTP site. Please notify your account executive to receive the site address, username and password. Please limit to PDF files and FTP information. Faxed/mailed hard copies still recommended to ensure accuracy.

LAYOUT AssisTAnCeLayout assistance is available from HBANKY at the rate of $75 per hour. A non-binding rough estimate may be provided upon request as well as time records for layout provided upon request of client.

siZinG Keep all live material minimum of .25” from trim on full bleed ads or follow “w/o Bleed” guidelines for content.

___________Initials

HBA 2016 Marketing Guide

Documents

Transcript of HBA 2016 Marketing Guide