Hazel’s makeover
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Hazel’s makeover. Anneloes Beverwijk 2207850 Karlein Lelieveld 2151316. Table of content. SWOT analyses S: Strengths W:Weaknesses O: Opportunities T: Threats New product Green and clean New logo Mission statement Hazel’s angels. Strengths (internal). Supplier Network - PowerPoint PPT Presentation
Transcript of Hazel’s makeover
Hazels makeover.
Hazels makeover. Anneloes Beverwijk 2207850Karlein Lelieveld 2151316
Table of contentSWOT analysesS: StrengthsW:WeaknessesO: OpportunitiesT: Threats New productGreen and cleanNew logoMission statementHazels angels
Strengths (internal) Supplier NetworkCustomer Base
Experience
Weaknesses (internal)Customers see Hazel as outdatedCatalogues unattractive
Too many different product lines (which are not great money spinners)
Poor quality of products
Lack of interesting new lines
Ordering procedures old fashioned
OpportunitiesUsing internet and e-commercewww.hazelscosmetics.comEnter retail segment
Green products
ThreatsCompetitors
Less money for cosmetics
False start due to outdated image
A 3-step natural anti-aging product!
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Green and cleanNo chemicalsNatural ingredientsAlo vera / mineralsEnvironmentally friendly jar
New logo
Symbol which stands for peaceSymbol which stands for: phisycal- mental- and spiritual health and protection against bad influencesMission statementsWe believe in a green future we would like to be in balance with nature
Every one deserves to be a natural beauty Hazels AngelsHazels AngelsNatural beauties who fight for nature
Thank you for your attention,
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