Twill Tape Branding Guidelines

8/8/2019 Twill Tape Branding Guidelines

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Brand Guidelines 2009


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twill tape, LLC Branding Guidelines 2009 2

Brand Overview

twill tape is an online store selling hand made clothes as

well as functional home decorations. twill tape customers

values the care and love that goes in to the production of

their goods. They like to know theyre supporting a persons

hard work and not a corporation.

To relate to these points the look and feel twill tapes brand

has a classic homey feel. Incorporated are colors, styles

and typefaces that evoke these feelings.


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Building the Logo

The ascenders and

descenders have been

shortened the width of

the ts vertical.

We started with the

name in all lower case

at the clients request.

The type face is Bodoni

MT Book

The tag line is typeface

Edwardian Script ITC.

The web address is also

in Bodoni MT book with

kerning tightened to -40

The kerning has been

tighten up to -40.

The twill tape logo includes the name, tag line and web

address. These elements will get combined to create a

badge that will be the primary brand identity.

twilltape.etsy.com


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The nal complete logo

has specic relationships

dictating the size and

spacing of the elements

The tag is placed below

the name. The length is the

distance from the beginning

of the w to the end of the

p. Its positioned so the

top of the l is even with

the bottom of the p.

The length of the web

address is the distance

between the vertical of the

t in tape and the end of

the e.

Finally the web address is

centered below the other

2 elements at an es

distance from the bottom of

the fs descender.


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Bodoni Regular

Bodoni Bold

Edwardian Script

a b c d e f g h i j k l m n o p

q r s t u v w x y z

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o pq r s t u v w x y z

A B C D E F G H I J K L M NO P Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p

q r s t u v w x y z

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9

FontThe voice of twill tape is artful. It needs to reect the

character of modern hand made goods. For this reason

the primary brand fonts straddle the line for old world and

modern.

Bodoni is the quintessential

modern serif typeface.

Its designed to have the

elements of hand written

fonts, but takes those

elements past their natural

state and in to a modern

world.

Edwardian Script is also

based on hand written

script and includes someof the most elegant letter

forms of any typeface


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Colors

Primary

Secondary

462

28, 48, 71, 72

88, 69, 40

40%

467

3, 12, 34, 10210, 194, 149

40%

317

24, 0, 7, 0

187, 231, 230

40%

366

29, 0, 45, 0

189, 255, 138

40%

100

0, 0, 58, 0

243, 236, 122

30%

196

0, 23, 5, 0

233, 197, 203

40%

156

0, 24, 49, 0

236, 193, 130

40%

PMS

CMYK

RGB

TINT

PMS

CMYK

RGB

TINT

PMS

CMYK

RGB

TINT


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Preferred Logo Treatments

The primary preferred logo

treatment contains the

logo, a striped background,and a decorative border.

One Color

Reversed on dark

backgrounds

Primary


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Preferred Logo Treatments

The second preferred logo

treatment also contains the

logo, a striped background,and a decorative border.

Secondary

One Color

Reversed on dark

backgrounds


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Other Logo Treatments

This avatar can be used on

social networks to identify

the brand where the fulllogo cannot be used, or

would not be appropriate

or legible.

Avatar

One Color

Demonstration of small size

readability

Reversed on dark

backgrounds


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Other Brand Elements

Striped Background

Border Pattern

Ribbon


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Included AssetsThe following items have been created and are ready to use


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If you have questions or need any assets shown or mentioned in these guidelines,please feel free to contact me.

206-276-0476

[email protected]

Created by David James


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Twill Tape Branding Guidelines

Documents

Transcript of Twill Tape Branding Guidelines