HAX @ Hardware Workshop
Transcript of HAX @ Hardware Workshop
1. The world of hardware startups
2. Customer development
3. Prototyping
4. Minimum Viable Credibility
TODAY’S PLAN
HAX looks at 4 things
• What is the TEAM experience and skills
• How is the PROTOTYPE
• Is there a big enough MARKET for it
• Is it HARD to do / how much BETTER / Is it DEFENSIBLE
In addition• Existing SALES?
• Any MEDIA?
• Is it the right TIME?
• Is it the right PRICE? (proof?)
• Why do you CARE?
• Can we improve FOUNDER/PROBLEM/SOLUTION FIT?
MUCH BETTER
Speed Price
Quality UX
10x != TOTALLY NEW
Do people need it? You are building a new market.
It’s much harder.
or
BETTER OR DIFFERENT?
SCIENCE
Biotech, Nanotech, Materials, Medicine,
etc.
SOFTWARE
Algorithms AI
ECOSYSTEM
Supply + Distribution Developers
Users
DO SOMETHING HARD!
Problem Discovery
• Not your solution!
• Is the problem real? Vitamin or Painkiller?
• What solutions exist?
• Do people pay for them? How much?
• Can you do MUCH better on at least ONE parameter?
Stages• Mockups
• Work-like
• Look-like
• Work-like-look-like
• DFM-ready
• ENGINEERING + DESIGN DEBT INCREASES
Depending on how you start…
• Problem? Solution? University? Bootstrapping?
• Cardboard / Mockups / 3D printing (form factor)
• Breadboard
• Pi / Arduino (/ CHIP)
• Your own PCB(s)
Once it works…• Increase iterations speed
• We take startups to Shenzhen for that
• 1-day PCB
• Same day components from the market
• Stencils
• 3D printing, machining, etc.
• Soldering people
• Suppliers! (custom-made lenses?)
Milestones• It works
• It looks good
• It’s manufacturable
• You have money to make it
• You have some distribution
• You have growth
“FULL STACK” ACCELERATOR
Prototype
Accelerator ($25k-$100k)Shenzhen
Launch Make Sell
+$200k BoostSan Francisco
YEARS IN ASIA
China, Japan, South Korea…
INDUSTRIEStelecom, web,
mobile, gaming, hardware
ANGEL INVESTMENTS
15 5 13 > 40KEYNOTES,
PANELS(past 12 months)
12COUNTRIES
China, Japan, Korea, HK, Taiwan, USA,
Canada, UK, France, Austria, Germany,
Finland