Have You Had Your 5 a Day?
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HAVE YOU HAD YOUR 5 A DAY?
description
Questions to ask, and checks to make when it comes to your digital marketing.
Transcript of Have You Had Your 5 a Day?
HAVE YOU HAD YOUR 5 A DAY?
YOUR 5 A DAY CHALLENGE!These 5 challenges will help you
understand where you are today…
… if you want answers, or clarifications, then please contact: 01962 605 000For Many Happy Returns
AVOID A WIPEOUT
No.1 – CONVERSION RATE?
The MOST important value, without it, you’ll
never know what will be profitable for you
Many Happy Returns to You
CONVERSION RATE AVERAGES
• Consumer sites – 2.5% • Business to Business – 1%• Niche sites (low competition)
– 5%How does your site compare? Conversion Rate is Crucial
No.2 – MEASURES?• Do you have analytics?• How frequently do you use it?• Have you setup ‘goals’?• Do you tag all emails and adverts?• Do you measure your results?
Many Happy Returns of the Day
MEASURED WARNING SIGNS• Bounce rate over 40%• Time on site under 1 minute• Conversion rate under 1%• Repeat visits under 20%
Does Your Site Come Unstuck?
IT’S NO YOLKING MATTER!
No.3 – OPTIMISED FOR SEO?• Do you have good rankings?• On search terms with high traffic?• Does SEO give 25%+ of visitors?• Do you know what your
homepage title is?
For Many Happy Returns
YOUR SEO ‘FAILS’ IF YOU…• Only rank for your brand name• Only rank for low-traffic terms• Are spending for no increase in
visits• Are spending more than is returned
to youFound or Found Out?
No.4 – SEEING GROWTH?• Are you using PPC on Yahoo &
Bing?• Are you reaching Google display &
Doubleclick networks?• Are you building an email list?• Do you have CRM in place?
Many Happy Returns of the Day
DOUBLE TRADE EVERY YEAR!• Grow your PPC• Grow advertising reach• Build your email lists• Remarket to visitors AND customersIf you’re static, you’re being overtaken.
Expand and Extend
GOT THAT SINKING FEELING?
No.5 – GETTING THE RETURN?
• Do you have a regular revenue report?• Does it cover all costs and spend?• Do you split out different activities?• Do you track both email and phone
conversions?Many Happy Returns to You
BE MORE DEMANDING!• Expect your website to convert• Push your marketing to perform• Measure every digital activity
engaged• Optimise, and again, and again
Performance = Pushing the Limits
PREPARE
TUNE
OPTIMISE
PERFORM
ABOUT ERGO DIGITALWe are 100% focused on generating returns for all clients.Can we help? Call 01962 605 000 and find out for yourself!
Get an Unfair Advantage
