HATE COLD CALLING? DO THIS INSTEAD…

Wouldn’t it be better to spend your time and money on a process that actually

warms up leads for you, saving time, money and is a more effective use of your

higher paid staff’s time?

Preparation

Preparation is everything they say, and this is true also when it comes to building

your business leads. Let me tell you the story of Business Joe, he is a whirlwind

when it comes to selling his services at networking events, he can talk the hind

legs of a donkey about his business, he can convince the most closed customer

that they need his product, he watches their body language and knows when to

close, he’s a magician, but when it comes to generating

business to new customers outside of his physical

networks he is at a loss. He sits there, staring at the

phone, the excel spreadsheet with a list of 1000+

prospects in front of him like horizontal prison bars

dotted with tantalizing £ signs. He tries to psych

himself up, he puts on loud music, walks around the

room, drinks yet more coffee, gets his message just

right, he’s ready, more ready than he has ever been

before… He picks up the phone… and dials… and…

voicemail… the air turns momentarily blue in expletives. He dithers whether to

leave a message, he puts the phone down. Second call, same again, voicemail.

Third one, the lady on the other end is in such a hurry, he hardly begins his

opening gambit. This goes on for an hour. He’s managed to get through to one

person, but he’s lost interest in the calling, his business and just wants to open a

bottle of gin.

Sounds familiar? We’ve also all been on the receiving end of sales calls, that

endless stream of auto-dialing, or scripted sales teams trying to do their best for

their clients with the threat of an unreal target looming down on them like an

irate sumo wrestler about to sit on a mouse. What do we do? We put the phone

down, or if we are trying to accumulate good karma, we wish them a good day,

and then put the phone down.

IMPROVING YOUR CHANCES

So how do we improve our chances of getting through to our customers? How do

we reduce the chance of them slamming the phone down on us or having a one-

way conversation with a voicemail? If you think about it, when you’re at a party,

you might chat to someone first, you get to

know them and you might even broach the

subject of business, in short, you’ve warmed

them up. Same goes for sales calls. If you warm

up your leads, they are more likely to listen to

you and do business with you! Did you know

that Nurtured Leads make 47% larger purchases

than non-nurtured leads

(source: Annuitas Group 13). Fact.

TAKING ACTION

That’s all well and good, but how do you do it?! Er… you can do it yourself, putting

your valuable time into calling and trying a hit and miss approach to get through

and start a conversation, or you can outsource it to experts. “There are experts in

warming up my prospects?” Yes, there are. Did you know that there are

specialists, just like the team at Cheeky Gorgonzola, who are market leaders with

years and years of experience in doing just that, qualifying leads for you. These

experts will take that pressure off you. In fact we are expanding our team because

there are more and more businesses, from large corporates down to the smallest

SMEs that need help doing just that, taking away the headache of cold calling, and

warming up leads. More businesses are realizing that using an expert is better and

more time-saving in the long run than doing it yourself, it’s like employing a

plumber to fix your leak rather than hitting it with a spanner yourself!

HOW DOES IT WORK?

Our team work full-time for you calling into large volume data sets, we qualify the

contact will take a call, we confirm the contact is open to receiving an e-book

or white paper we are promoting on your behalf and we also gather

some insight as to why they are interested in receiving the e-book

or white paper.

The Benefits

This gives you and your sales team some warm and easy conversation hooks to

follow up with, rather than it be a cold call with all the frigidity of the Penguin

enclosure at London Zoo.

If you then let your more experienced and expensive internal sales team follow

these up and actually speak to people, you’ll find a better return on your money.

You’ll be happy in the knowledge that they are not wasting their time speaking to

voicemail all day, which is hugely demotivating and inefficient in terms of spend.

After all, Business Joe is the bees-knees at closing deals, so why not help him do

his job better and give him some warmed up prospects. Sounds simple doesn’t it?

It is. Call us. We can help.

STOP PRESS - EXCITING NEWS

From September, we will be setting up a Team in South Africa to cost-effectively

engage large prospect databases. Customers can book them for £600 a week and

they will work full time calling in to large volume data sets, opening up

conversations with interested clients, saving you time and money and helping you

generate good business from genuine leads.

Call us before your competitor does!

FIVE QUESTIONS TO ASK YOURSELF BEFORE YOU PAY SOMEONE IN

YOUR COMPANY TO DO YOUR SALES CALLS.

1. CAN A JUNIOR REALLY DO IT?

2. CAN YOU AFFORD THE TIME AND ENERGY TO KEEP

THEM MOTIVATED?

3. DO THEY KNOW AND UNDERSTAND YOUR

PRODUCT?

4. IS THERE ENOUGH WORK TO JUSTIFY A SALARIED

PERSON?

5. WOULD JUST 1-2 WEEKS A MONTH BE ENOUGH?

YOU DON’T WANT TO OVER CALL.