“Belong anywhere”

Airbnb 2020

I. Executive Summary

II. Economic Overview

III. Company Overview

IV. SWOT Analysis

V. 5 Year Strategic Plan

VI. Revenue and Cost Projections

VII. Conclusion

VIII. Q & A

Agenda

I. Executive Summary

• Enhance Customer Service

• Build on Current Business Model

• Expand Revenue Growth in U.S & Emerging Countries

• Exponentially Growing Company

• Largest Peer-to-Peer Exchange Service

• Sharing Economy

• Looking to Expand into Business Travel Market

Current Situation

Conclusions

Executive Summary

II. Economic Overview

• 2014 – Global Business Travel Spending Hit $1.19 trillion

•Business Travel Industry Expanding YOY

•Growth Driven by Emerging Markets

• Rising Hotel Rates

Economic Overview

Summary

III. Company Overview- Airbnb

• Background: Founded in 2008; headquartered in San Francisco

• What They Do: Online private accommodation rental market that has over 800,000 listings in 33,000 cities and 192 countries

• Global Presence: Twelve satellite offices in different countries

• Brian Chesky – CEO

• Joe Gebbia - CPO

• Nathan Blecharczyk - CTO

Company Overview- Airbnb

Founders Summary

IV. SWOT Analysis

● Changing the Hospitality Industry

● Impact Magnifies as Price Tiers Decrease

● Pricing and Housing Options

● Business Travel Options Have Guaranteed

Amenities (i.e. WiFi)

● Increases in Global Business Travel

Spending

● Integration with Instant Booking

Confirmation

● Larger markets = Ample Room for Growth

● Acquisitions & Partnerships

● Property Damages

● State and Local Laws

● Taxes

● Poor Customer Service

● Top Chain Hotels

● Maintaining Technology and Host

Networking

Strengths Weaknesses

Threats

SWOT Analysis

Opportunities

V. 5 Year Strategic Plan

Growth Strategies:

Strategy 1: Customer Service

• Feedback Program between Host and Guest

• Outsource Customer Phone Service

• Referral Program

• Potential Partnerships

• Transportation Service

• Travel Agent

Strategy 2: Airbnb Business

Rebrand Homepage Website with Headline “Airbnb Business”

• Web Design Specifically Tailored to Business Owner Needs

• Option that Provides a List of Places Available to Stay on Specific Day

• Top Rated Hosts in Particular Region

Airbnb Business Suggestions:

Strategy 2: Airbnb Business

Strategy 3: Expansion in U.S

Luxury - Top 15%

Upscale - Next 15%

Mid-Price - Middle 30%

Economy - Next 20%

Budget - Lowest 20%

Average Daily Revenue (Major US Cities)

Strategy 4: Emerging Markets

Top 15 Business Travel Markets

Marketing Strategy

• State and Local Laws

• Liability

• Local Government and Debt in China

• Increase in Video Conference Meetings

Potential Risks

VI. Revenue & Cost Projections

Revenue and Cost Projections

VII. Conclusion

Timeline

VIII. Q & A