Harry S. Dent, Jr. Dent Research
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Harry S. Dent, Jr. Dent Research Dent Business Academy Business Strategies for the Winter Season
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Dent Business Academy Business Strategies for the Winter Season. Harry S. Dent, Jr. Dent Research. Session 5: . Consumer Life Cycle and Micro Demographic Opportunities. Charts. Total Consumer Spending. 50-53. 46. Average Annual Expenditures. Age. Chart 5-1. - PowerPoint PPT Presentation
Transcript of Harry S. Dent, Jr. Dent Research
Harry S. Dent, Jr.Dent Research
Dent Business Academy
Business Strategies for the Winter Season
Consumer Life Cycle and
Micro Demographic Opportunities
Session 5:
Charts
15 19 23 27 31 35 39 43 47 51 55 59 63 67 71 75 79 83 87$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
total expenditure
Data Source: U.S. Census Bureau
Age
Aver
age
Ann
ual E
xpen
ditu
res
Total Consumer Spending
Chart 5-1
50-53
46
Micro Trends 1Sp
endi
ng
20Age
25 30 35 45
20
Workforce Entry
2628
Childbirth- Infant Furniture
3133
25
Childcare/ Babysitting
First/Starter Home
Marriage
4142
Mortgage Interest; Trade-Up Homes
Trade-up Home; Potato Chips/Groceries
First Car
Data Source: U.S. Census Bureau Chart 5-2
Micro Trends 2
45Age
48 51
4846
Spen
ding
53College Tuition
Motorcycles;Vacation Homes
Furniture; Tires
43 54
51 Autos
Home Improvement
54
Data Source: U.S. Census Bureau Chart 5-3
Mid-Life Cycle
Micro Trends 3Sp
endi
ng
55Age
60 65 70 75 80 85
China/ Dinnerware
55
58
Life Insurance; Doctor’s Fees
60
Garden/ Lawn Care
70
Vacation and Retirement Homes
77
Nursing Homes
81
Prescription Drugs
Hospitals; Travel
65 Cruise Ships
74
Medicare Co-Pay
84
Data Source: U.S. Census Bureau Chart 5-4
Elderhood
1988
1992
1996
2000
2004
2008
2012
2016
2020
2024
2028
2032
2036
2040
20
40
60
80
100
120
-1,000,000.0
-500,000.0
0.0
500,000.0
1,000,000.0
1,500,000.0
2,000,000.0
2,500,000.0
3,000,000.0
Real Home Prices, leftU.S. peak buyers (41) minus (79) year olds, right
100=
2005
Data Source: US Census Bureau, Dallas Federal Reserve, 2013
U.S. Net Housing Demand
Chart 5-5
Consumer Real Estate CycleSp
endi
ng
20Age
25 30 35 40 50 55 60 65 70 75 80 90
26-27
Trade-Up Homes
Apartment & Shopping Centers
Offices45
20-21
41-43
60
85
65Vacation & Retirement Homes
84
Resorts
Nursing Homes
31-32
Starter Homes
Data Source: U.S. Census Bureau Chart 5-6
Best Aging Markets in Order of Time
• Discretionary healthcare, wellness and weight-loss• Overseas travel• Health, life insurance and financial planning• Recreational vehicles (RVs)• Cruise ships• Downtown condos/town homes and exurban retirement
communities• Landscaping and home maintenance services• Convenience and drug stores• Pharmaceuticals and vitamins• Funeral homes and cremation services• Nursing homes and assisted living facilities
Chart 5-7
1913
1918
1923
1928
1933
1938
1943
1948
1953
1958
1963
1968
1973
1978
1983
1988
1993
1998
2003
2008
0%5%
10%15%20%25%30%35%40%45%50%
Top 1% Income Share Top 10% Income Share Top 1% Wealth Share
Data Source: Alvaredo, Facundo, Anthony B. Atkinson, Thomas Piketty and Emmanuel Saez, The World Top Incomes Database, h ttp://g-mond.parisschoolofeconomics.eu/topincomes, 2013, Edward Wolff, as printed in Wealth and Democracy and New York University, 2010
Top 1% and 10% Income and Wealth
Chart 5-8
