Harris Interactive Buzz Report - July 2014

Buzz Report #42 Late June 2014 fieldwork

contact

Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341

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what is “Buzz”? in this report, we look at:

each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment

we find out 3 key buzz metrics per news item/release/product:

1. level of awareness & familiarity

2. degree to which it generates discussion among peers

3. degree of excitement it generates

The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

2014 FIFA World Cup in Brazil

Amazon unveils 3D 'Fire Phone' smartphone in the US

Apple buys Beats music firm for $3bn

Apple launches iCloud Drive for online file storage

BBC launches new annual music awards, 'The BBC Music Awards'

Canon launches 'irista' cloud-based photo storage service

EA Sports UFC video game

Maleficent movie

Murdered: Soul Suspect video game

Samsung launch Galaxy Tab S tablets

Samsung launch Samsung Z smartphone powered by Tizen operating system

Sniper Elite 3 video game

Streaming now to count towards Official Charts for music singles

1

2

3

methodology demographic unweighted base

total 2,054

all males 1,014

all females 1,040

16-24s 302

25-34s 431

35-44s 500

45-54s 428

55-64s 393

robust quantitative method

conducted via the Harris PollTM Online Omnibus (see more)

2,054 respondents

fieldwork 24 – 30 June 2014

data weighted to be representative of GB national demographics aged 16-64

http://www.harrisinteractive.com/uk/NewsRoom/HarrisPollGlobalOmnibus.aspx

metric 1 of 3

awareness buzz

please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each.

extremely familiar

very familiar

somewhat familiar

just know the name and nothing more

never heard of this

1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report

2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched (see over for more detail)

2 important things to note

how we asked the question

8

launch/news dates 2014 FIFA World Cup in Brazil June/July

Amazon unveils 3D 'Fire Phone' smartphone in the US 18 June

Apple buys Beats music firm for $3bn 29 May

Apple launches iCloud Drive for online file storage 2 June

BBC launches new annual music awards, 'The BBC Music Awards' 16 June

Canon launches 'irista' cloud-based photo storage service 6 June

EA Sports UFC video game 17 June

Maleficent movie 28 May

Murdered: Soul Suspect video game 6 June

Samsung launch Galaxy Tab S tablets 13 June

Samsung launch Samsung Z smartphone powered by Tizen operating system 3 June

Sniper Elite 3 video game 27 June

Streaming now to count towards Official Charts for music singles 22 June

10 © H

arri

s In

tera

ctiv

e

10

34%

8%

7%

4%

5%

4%

4%

3%

3%

3%

2%

2%

1%

22%

11%

12%

10%

9%

7%

7%

6%

6%

4%

4%

4%

3%

24%

24%

25%

23%

19%

18%

13%

13%

16%

8%

12%

7%

7%

14%

22%

18%

28%

24%

15%

17%

17%

20%

11%

14%

8%

10%

7%

36%

39%

35%

43%

56%

60%

61%

56%

75%

67%

80%

79%

2014 FIFA World Cup Brazil

Maleficent movie

Streaming counts towards Official Charts

Samsung Galaxy Tab S tablets

Apple launches iCloud Drive storage

Apple buys Beats for $3bn


Amazon unveils 3D 'Fire Phone' in US

BBC launches 'The BBC Music Awards'


Samsung Z smartphone with Tizen OS


Canon launch 'irista' cloud photo storage

extremely familiar

very familiar

somewhat familiar

know name only

never heard of

base: all GB 16-64 (2,054)

Football dominates this edition’s awareness poll with the 2014 FIFA World Cup in Brazil

As you’d expect, it ranks highly in our all-time awareness list, placed top 20.

Disney’s Maleficent and the news that streaming now counts towards the Official Charts for singles also feature highly for awareness in this edition.

Samsung’s new Galaxy Tab S tablets achieves solid awareness (37% at least somewhat familiar), but this level trails what we’ve seen for iPad (as high as 56%) in our all-time awareness list.

Amazon’s 3D Fire Phone has a reasonable awareness level, but it is something we will measure again should it get a UK release. It does, however, get higher awareness than the Samsung Z smartphone.

awareness buzz

© H

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Fir

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ne

Extremely familiar 3% 4% 2% 4% 5% 3% 3% 1%

Very familiar 6% 9% 3% 11% 9% 7% 2% 2%

Somewhat familiar 13% 16% 10% 17% 16% 15% 10% 9%

Just know name 17% 21% 14% 18% 11% 19% 20% 18%

Never heard of 61% 50% 71% 51% 59% 56% 66% 70%

Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64

awareness buzz demographic breakdown (alphabetical order)

Ap

ple

iClo

ud


Very familiar 9% 11% 7% 21% 13% 7% 3% 3%


Just know name 24% 22% 26% 19% 19% 24% 27% 32%

Never heard of 43% 40% 45% 25% 39% 47% 51% 48%

BB

C M

us.

Aw

ard


Very familiar 6% 8% 5% 13% 9% 5% 4% 3%


Just know name 20% 21% 19% 22% 14% 19% 19% 28%

Never heard of 56% 50% 61% 42% 53% 61% 61% 56%

Can

on

iris

ta Extremely familiar 1% 2% 1% 2% 2% 2% 1% <1%

Very familiar 3% 5% 1% 6% 6% 1% 1% 1%


Just know name 10% 12% 8% 16% 11% 8% 8% 8%

Never heard of 79% 74% 85% 64% 73% 82% 86% 89%

Mu

rde

red

: SS Extremely familiar 2% 3% 1% 3% 3% 2% 2% <1%

Very familiar 4% 6% 1% 9% 7% 3% 1% 0%


Just know name 8% 10% 6% 12% 10% 10% 6% 2%

Never heard of 80% 71% 88% 63% 68% 80% 88% 97%

Stre

ams/

Ch

arts


Very familiar 12% 15% 9% 17% 13% 11% 10% 9%


Just know name 18% 21% 16% 11% 14% 22% 22% 19%

Never heard of 39% 32% 47% 37% 41% 36% 38% 44%

Snip

er

Elit

e 3

Extremely familiar 3% 5% 1% 5% 6% 3% 2% <1%

Very familiar 4% 6% 1% 9% 7% 3% 2% 0%


Just know name 11% 13% 9% 13% 13% 11% 9% 8%

Never heard of 75% 64% 85% 57% 64% 76% 83% 91% Sa

ms.

Gal

. Tab

S


Very familiar 10% 13% 6% 15% 14% 10% 6% 4%


Just know name 28% 27% 29% 26% 24% 25% 29% 37%

Never heard of 35% 32% 39% 21% 34% 39% 39% 39%

Mal

efi

cen

t Extremely familiar 8% 7% 9% 12% 10% 9% 8% 2%

Very familiar 11% 12% 11% 17% 19% 11% 8% 3%


Just know name 22% 23% 20% 17% 17% 26% 26% 22%

Never heard of 36% 37% 34% 23% 28% 30% 39% 59%

base size 2,054 1,014 1,040 302 431 500 428 393 A

pp

le b

uy

Be

ats


Very familiar 7% 11% 4% 15% 12% 7% 3% 2%


Just know name 15% 17% 12% 18% 11% 13% 17% 16%

Never heard of 56% 44% 69% 39% 52% 57% 62% 67%

EA S

po

rts

UFC

Extremely familiar 4% 6% 1% 6% 7% 3% 2% <1%

Very familiar 7% 10% 4% 13% 12% 6% 4% 2%


Just know name 17% 17% 17% 22% 15% 18% 15% 16%

Never heard of 60% 50% 70% 40% 47% 63% 69% 78% 11

20

14

FIF

A B

razi

l


Very familiar 22% 21% 23% 22% 25% 21% 20% 22%


Just know name 14% 11% 17% 9% 10% 16% 18% 16%

Never heard of 7% 7% 6% 8% 7% 5% 6% 7%

Sam

s. Z

/Tiz

en


Very familiar 4% 6% 3% 10% 6% 4% 2% 1%


Just know name 14% 14% 15% 18% 14% 12% 14% 16%

Never heard of 67% 61% 74% 49% 62% 70% 75% 76%

base size 2,054 1,014 1,040 302 431 500 428 393

12

Resident Evil:Retribution 31 MacBooks revamped 31 MS Surface preview 31 Asteroid mining 31 Kinect for PCs launch 31 HP TouchPad 31 Nintendo unveil ‘Wii U’ 31 MS Office for iPad 30 Assassin’s Creed IV game 30 Rush movie 30 Olympus Has Fallen 30 Yahoo! buys Summly app 30 JJ Abrams Star Wars 30 Nexus 10 tablet 30 Nexus 7 tablet 30 Windows 8 preview 30 Megaupload taken down 30 PM backs UK film wins 30 Batman: Arkham City 30 Apple-Samsung battle 30 “Quick Tap” 30 Nokia E7 smartphone 30 BBM messenger app 30 Apple buys Beats 29 2014 FIFA game 29 Beyoncé album 29 Gran Turismo 6 game 29 Sam Gal Note 8 unveil 29 Halo 4 game 29 Live Messenger closes 29 MS Outlook relaunch 29 Wii U console revealed 29 O2 mobile wallet 29 Facebook app store 29 Nokia Android phones 28 Elise Christie bullied 28 YouTube paid sub 28 Need for Speed 28 Surface launch 28 PS3 Slimmed 28 Kinect: Star Wars game 28 Windows 8 unveiled 28 Sonic the H-hog 20 years 28 Xbox-No Kinect 27 HTC One M8 27 Facebook Home 27 Resident Evil 6 game 27 Apple Siri software 27 Gears of War 3 game 27 Sony Ericsson Xperia Play 27 Battlefield 4 game 27 Samsung Curve 26 HTC Windows 26 Muse Olympic song 26 Nintendo ‘3DS XL’ 26 Resident Evil 6 trailer 26 Google Music in USA 26 BT told block pirate sites 26 Batman: Arkham Origins 26 Football Manager ‘14 26 Nexus 5 smartphone 26 HTC/Apple dispute 26 Myspace sold for £35M 26 LA Noire game 26 Django Unchained movie 26 Mario Kart 8 26 BBC Music Awards 25 LEGO: Hobbit game 25 Apple iOS7 25 Rise of the Guardians 25 Stones GRRR! album 25 Football Manager ’13 25 Google TV UK 25 HTC beat Apple 25 MDNA album 25 SKY News Twitter use 25 Blinkbox launched 25 Lego Marvel game 25 Vevo launched 25 Halo: Reach game 25 Digital sales over £1b 25 Samsung smartwatches 24 Dallas Buyers Club movie 24

Samsung Smart Home 24 PES 2014 game 24 Next generation iPlayer 24 LOVEFiLM series, Copper 24 Daft Punk album 24 LOVEFiLM pilots 24 Hitman: Absolution 24 Nexus 4 24 Lumia 920 24 London 2012 game 24 YouView launch 24 Mass Effect 3 game 24 Google Play 24 Roaming costs capped 24 YouTube movie rentals 24 Google buy Motorola 24 Amazon Cloud Player 24 EA Sports UFC game 23 Watch Dogs game 23 PS Vita Slim released 23 Dead Rising 3 game 23 Nintendo 2DS 23 E3 gaming conference 23 Nokia Lumia 925 slim 23 Star Trek game 23 Cloud Atlas movie 23 New Super Mario game 23 Piracy Hotspots 23 Microsoft Xbox Music 23 HTC service questioned 23 Amazon 3D Fire Phone 22 Sky on PS4 22 Xperia Z1 goes on sale 22 Steve Ballmer to retire 22 BBC launch 5 HD ch’s 22 Google paid music serv. 22 Peter Kay sitcom iPlayer 22 Far Cry 3 game 22 Google search ranking 22 BT buys ESPN channels 22 “ACTA” rejection 22 Flame virus 22 Official Charts streams 22 Max Payne 3 game 22 HP to focus on software 22 Portal 2 game 22 PS Vita unveiled 22 Fable III game 22 “.xxx” sex domain 22 UK Radioplayer 22 Google TV 22 Nokia Lumia 1520/1320 22 Steam (gaming service) 22 Amazon Fire TV 21 Facebook buys Oculus 21 Titanfall video game 21 Xbox One price cut 21 Forza 5 game 21 KitKat Android 21 Nokia Lumia 1020 21 Now TV streaming box 21 Girls Aloud Ten album 21 Microsoft SmartGlass 21 Dig Economy Act delay 21 60s/70s Absolute Radio 21 ‘The Daily’ on iPad 21 Apple TV 21 Samsung Galaxy 21 Sony Xperia Z2 20 Saints Row IV game 20 Marvel Heroes game 20 Daft Punk #1 20 BioShock Infinite game 20 HTC One unveiled 20 Nokia tablet, Lumia 2520 20 Sky buys O2 business 20 Apple Mountain Lion 20 Virgin Media Tube wi-fi 20 BBC TV download service 20 Rage game 20 Motorola Xoom 20 Crysis 2 game 20 Fallout: New Vegas game 20

"Newport" Jay-Z spoof 20 Wolfenstein game 20 Surface Pro 3 launch 20 Gravity movie 19 Defiance series/game 19 Trance movie 19 Chromebook Pixel unveil 19 Xbox Music 19 Microsoft buy Yammer 19 HTC Flyer tablet 19 Warner films on Fbook 19 Sony Move 19 Sams. Z/Tizen phone 18 Kinect Sports ivals game 18 Rayman Legends game 18 Gears of War:Judgement 18 Crysis 3 game 18 Sony unveils Xperia Z 18 Ultra HD/4K TV sets 18 Optimus 4X HD 18 Diablo 3 game 18 Homefront game 18 Amazon smartphone 17 Windows phone 8.1 17 Infamous: Second Son 17 Metal Gear Solid V 17 Google sells Motorola 17 Snapchat hack 17 Killzone: Shadow Fall 17 Wuaki.tv launches in UK 17 YouTube Awards 17 Reddit Boston apology 17 Project Glass unveil 17 Nokia 808 revealed 17 World of Warcraft free 17 Inside Lleywn Davis 16 Runner Runner movie 16 Total War: Rome II game 16 Twitter #Music launch 16 DmC video game 16 NI wins football rights 16 Madden NFL 13 game 16 Darksiders ll game 16 Deus Ex: HR game 16 BlackBerry music service 16 Google One Pass 16 Google Buzz 16 Ubisoft patch 16 Sniper Elite 3 game 15 Dark Souls 2 15 Sky offers free tablet 15 The Last of Us game 15 Dell takeover bids 15 Facebook Graph Search 15 Dishonored game 15 Led Zeppelin DVD 15 Sleeping Dogs game 15 Guild Wars 2 game 15 Sony touchless display 15 Yahoo! put up for sale 15 UK HuffPo launched 15 Qriocity 15 EE Kestrel 4G 15 Blu-ray disc successor 14 Nintendo Land game 14 PS A-S B Royale game 14 NBA 2K13 game 14 Ouya console unveil 14 Murdered: Soul Suspect 13 HP reveal VoiceTab 13 The Sun/O2 4G deals 13 Halo: Spartan Assault 13 Facebook ‘Paper’ app 13 NBA 2K14 game 13 Disney Infinity game 13 Nokia Music+ 13 YouView 13 HP Music 13 Virgin Gaming 13 ITV to launch ITV Encore 12 Jolla smartphone 12 Google Chromecast 12 Grid 2 video game 12

awareness buzz

all time list % at least

somewhat familiar

please see the Appendix for details of the

fieldwork date to understand full

context

this edition’s items are highlighted

green

London 2012 opening 89 Phone hacking 89 Jimmy Savile scandal 88 Michael Jackson’s doctor 88 HMV administration 86 Olympic torch relay 86 Murray loss Wimbledon 83 Oscars 2012 83 Steve Jobs dies 82 Final Harry Potter 82 eBay hack 81 Alex Ferguson retires 81 EURO 2012 81 Stars at jubilee concert 81 London 2012 tickets 81 Blockbuster admin’n 80 Baftas 2012 80 Brits 2012 80 2014 FIFA Brazil 79 Murdoch questions 77 Skyfall movie 76 Jimmy Carr tax 76 Facebook shares 76 Britain’s Got Talent 74 BlackBerry outage 74 PS3 accounts hacked 74 Golden Globes 2012 74 Justin Bieber arrested 73 Prince Harry naked 72 Wiggins wins BBC Sport 70 The Voice UK launched 70 12 Yrs a Slave best film 69 David Moyes sacked 68 Felix Baumgartner dive 68 Men In Black 3 movie 68 Charlie Sheen in news 68 Murray Sports Person’y 67 Titanic 3D movie 67 The Hobbit movie 66 Oscars 2013 65 Comic Relief 2013 64 Peter Capaldi Dr. Who 64 Murdoch not a fit person 64 DAB Radio 64 Freeview HD 64 Dr Who 50th Anniversary 63 New series of Dr Who 63 3D TV sets 63 Brits 2013 62 Gov’t email spying 62 Entwistle resigns 61 Les Misérables movie 60 BBC Three dropped 60 iPhone 5 released 60 Dark Knight Rises movie 60 Fifty Shades of Grey 60 Game chain bust 60 Children in Need concert 60 Sherlock S03 on BBC1 59 Pornography filters 59 The Great Gatsby movie 59 Windows 8 launched 59 Bourne Legacy movie 59 #nomakeupselfie 58 Matt Smith last Dr Who 58 Samsung fined 58 Internet ‘trolls’ identified 58 Twitter super-injunctions 58 IE9 launched 58 Star Trek Into Darkness 57 Iron Man 3 movie 57 Leveson Report 57 Amazon Kindle Touch 57 The Sun on Sunday 57 The Inbetweeners Movie 57 Big Brother re-launched 57 Murdoch’s BSkyB bid 57 JK Rowling author reveal 56 Lincoln movie 56 4G UK 56 Amazing Spider-Man 56 Sites go offline for SOPA 56 Facebook new design 56

iPad 2 released 56 Chris Moyles leaves 55 Goal-line technology 55 The New iPad 55 iPhone 4S 55 Grand Theft Auto V 54 Man of Steel movie 54 Star Wars/Disney deal 54 Facebook “Timeline” 54 Microsoft buy Skype 54 Facebook buy WhatsApp 53 The Wolverine movie 53 Steve Jobs resigns 53 Nintendo 3DS 53 Life of Pi movie 53 Godzilla movie 53 Muppets Most Wanted 52 England lose Ashes 0-5 52 Mrs Brown’s Boys ratings 52 Fast & Furious 6 movie 52 Prometheus movie 52 James Arthur X Factor 52 Despicable Me 2 52 X-Men:DoFP movie 52 Amazing Spiderman 2 51 iPhone 5S/5C 51 Call of Duty: MW3 game 51 Ice Age 4 movie 51 iPhone secretly tracking 50 TV Licence non payment 49 Abbey Clancy Strictly win 49 iPad Mini 49 Netflix in UK 49 Facebook plan to float 49 BBC Two celebrate 50 yrs 48 BBC mumble complaints 48 The Wolf of Wall Street 48 X-Factor Sam Bailey #1 48 Louis Smith wins SCD 48 Hillsborough song 48 Viva Forever' musical 48 PlayStation 4 launched 47 Twilight: Part 2 movie 47 BT Vision 47 Noah movie 46 Xbox One launched 46 The Hobbit 2 movie 46 Rock of Ages movie 46 Star Wars films on BD 46 Firefox 4 launched 46 iPad 46 The Sweeney movie 45 Carphone/Dixon merge 44 12 Years a Slave movie 44 World War Z movie 44 Xbox One announced 44 Google new privacy 44 Windows 7 Mobile 44 iPhone4 reception issue 44 Bing 44 Maleficent movie 43 Streaming/Off. Charts 43 Secret Life of W. Mitty 43 The World’s End movie 43 Sony PS4 announced 43 BBC TV Centre closes 43 Kindle Fire UK 43 Digital display screens 43 Need for Speed movie 42 McAlpine sues 42 iPlayer downloads 42 Amazon Kindle Fire 42 BBC News site redesign 42 Game of Thrones series 4 41 Captain America 2 41 Robocop (2014 remake) 41 Samsung Gal S4 unveil 41 One Direction #1 41 Expendables ll movie 41 Samsung Galaxy Note 41 Samsung Galaxy S3 41 Hunger Games movie 41 Google+ 41

Smart TV 41 Bad Neighbours movie 40 Facebook email 40 CoD: Black Ops 2 game 40 Stone Roses tour 40 Kindle eBook 40 Hunger Games: CF movie 39 Homeland series 3 39 Wreck-It Ralph movie 39 Robbie Williams #1 39 PS Vita 39 Android-based tablets 39 The Times paywall 39 Google Chrome OS 39 Samsung Galaxy S5 38 Microsoft buy Nokia 38 Windows 8 update 38 Psy ‘Gentleman’ single 38 Oblivion film 38 Nintendo Wii U launch 38 Avengers Assemble 38 Sky 3D Channel 38 Sams. Gal. Tab S tablets 37 Frozen movie 37 FIFA 14 game 37 Tesco launch Hudl tablet 37 Apple iPad Air 37 Call of Duty: Ghosts 37 PlayStation 4 price £349 37 Xbox One price £429 37 The Croods movie 37 The Hobbit preview 37 Madonna booed 37 Xbox Kinect 37 O2 Be More Dog 36 Samsung Galaxy Note 3 36 SimCity game 36 Assassin’s Creed III game 36 FIFA 13 game 36 Facebook buy Instagram 36 Samsung #1 smartphone 36 FIFA 12 game 36 Skype on Facebook 36 Spotify 36 Jack Reacher movie 36 Windows 8.1 released 36 Harry Potter screenplay 35 Zero Dark Thirty movie 35 BBC iPlayer Radio 35 UK’s first 4G network 35 EMI sold to Universal 35 3D Wimbledon on BBC 35 CoD: Black Ops game 35 Anchorman 2 movie 34 BBC One +1 channel 34 Bowie The Next Day 34 BlackBerry 10 revealed 34 HTC One X launched 34 Warner Bros. StudioTour 34 Battlefield 3 game 34 Samsung Galaxy Tab 34 3D Blu-ray players 34 iPhone 4 34 Apple iCloud Drive 33 Amazon Prime rebrand 33 Star Wars: Ep VII date 33 Samsung smartwatch 33 Nokia Lumia launched 33 PEGI Ratings 33 Sony recall 1.6m TVs 33 BBC Olympic comment’y 32 Yahoo! buy Tumblr 32 Google Drive 32 Apple iCloud 32 BlackBerry PlayBook 32 Google Cloud music 32 Google Chromebooks 32 Nokia/MS partnership 32 Windows 8 pre-launch 32 American Hustle movie 31 Microsoft U-turn 31 Evil Dead 2013 movie 31 Tomb Raider game 31

HP Slate 7 12 Twitter launches Vine 12 FA Cup on Facebook 12 Tweet Store 12 Canon irista cloud 11 #WatchOnSky 11 Lords of Shadow 2 game 11 The Wolf Among Us 11 Lilyhammer S2 on Netflix 11 Asda remove Wii U 11 Huawei Ascend P6 11 Company of Heroes 2 11 O2 Tu Go app 11 Sightseers Movie 11 Dell Streak 11 Nvidia device unveil 11 nVidia launch ‘Shield’ 10 Snapchat mobile app 10 Net neutrality 10 Intel Haswell processors 9 Remember Me game 9 Mflow 7 Painkiller: H&D game 7

metric 2 of 3

discussion buzz

14

bases shown in parentheses

© H

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40%

12%

18%

15%

15%

13%

9%

14%

12%

10%

9%

10%

6%

38%

45%

34%

37%

35%

36%

36%

29%

31%

32%

33%

30%

32%

12%

34%

32%

38%

41%

39%

40%

37%

45%

41%

42%

40%

42%

9%

9%

16%

11%

10%

13%

15%

20%

13%

17%

17%

20%

20%

2014 FIFA World Cup Brazil (1,667)

Maleficent movie (916)

Sniper Elite 3 video game (307)

Canon launch 'irista' cloud photo storage (239)

Murdered: Soul Suspect video game (271)

Amazon unveils 3D 'Fire Phone' in US (492)

Samsung Galaxy Tab S tablets (761)

EA Sports UFC video game (457)

Samsung Z smartphone with Tizen OS (385)

Apple buys Beats for $3bn (652)

BBC launches 'The BBC Music Awards' (510)

Apple launches iCloud Drive storage (712)

Streaming counts towards Official Charts (912)

have/will discuss a great deal

have/will discuss a little

have not discussed this at all and probably won't

it would never occur to me to discuss this

discussion buzz among those at least somewhat familiar with each

Among those aware of each story, we see FIFA 2014 a clear leader for discussion, followed by Disney’s Maleficent and 505 Games’ Sniper Elite 3

Please see overleaf for the same results rebased to the population as a whole.

15 15 © H

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base: all GB 16-64 (2,054)

32%

5%

3%

3%

3%

3%

3%

2%

3%

2%

3%

2%

2%

30%

19%

14%

13%

10%

9%

8%

8%

7%

6%

5%

4%

4%

10%

15%

18%

15%

13%

12%

9%

10%

9%

8%

5%

5%

4%

8%

4%

9%

6%

7%

5%

3%

4%

5%

2%

2%

1%

1%

21%

57%

57%

63%

67%

71%

78%

76%

77%

82%

86%

87%

89%


Maleficent movie












have/will discuss a great deal

have/will discuss a little

have not discussed this at all and probably won't

it would never occur to me to discuss this

unfamiliar (not asked about discussion level)

Driven by its huge awareness, the FIFA World Cup is the most discussed topic amongst the public as a whole

Over 3 in 5 of the public (and 2 in 3 for males) have discussed the tournament. No surprise that it ranks it as the 4th most discussed story in our all-time listing.

Disney’s Maleficent is a clear second in our discussion poll this month, followed by news stories relating to the Official Charts, Samsung’s new Galaxy Tab S tablets, Apple’s launch of iCloud and also its acquisition of Beats.

discussion buzz among all respondents, including unfamiliar

© H

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Discuss great deal 3% 4% 2% 3% 5% 4% 2% <1%

Discuss a little 8% 11% 5% 10% 12% 10% 4% 4%

Have not / won’t 9% 11% 6% 12% 11% 7% 7% 6%

Would never occur 3% 3% 2% 5% 2% 3% 2% 2%

Unfamiliar 78% 71% 85% 69% 70% 76% 85% 88%

Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 A

pp

le iC

lou

d Discuss great deal 3% 3% 3% 6% 5% 2% 2% 2%

Discuss a little 10% 12% 8% 15% 16% 9% 6% 5%

Have not / won’t 13% 16% 11% 18% 17% 12% 11% 10%


Unfamiliar 67% 63% 71% 44% 57% 71% 78% 80%

BB

C M

us.

Aw

ard

Discuss great deal 2% 3% 2% 4% 3% 2% 2% 1%

Discuss a little 8% 10% 6% 11% 13% 7% 6% 4%

Have not / won’t 10% 12% 9% 15% 14% 8% 9% 6%


Unfamiliar 76% 71% 80% 63% 67% 80% 80% 84%

Can

on

iris

ta Discuss great deal 2% 2% 2% 2% 3% 2% 1% <1%

Discuss a little 4% 6% 2% 10% 6% 4% 1% <1%

Have not / won’t 4% 5% 3% 5% 7% 4% 4% 2%

Would never occur 1% 1% 1% 3% 1% 1% 1% <1%

Unfamiliar 89% 85% 93% 80% 84% 90% 93% 97%

Mu

rde

red

: SS Discuss great deal 2% 3% 1% 4% 3% 1% 2% 0%

Discuss a little 4% 7% 2% 9% 10% 4% 1% 0%

Have not / won’t 5% 8% 3% 9% 9% 5% 3% 1%


Unfamiliar 87% 81% 94% 74% 78% 89% 94% 99%

Stre

ams/

Ch

arts


Discuss a little 14% 17% 11% 18% 16% 13% 12% 10%

Have not / won’t 18% 19% 16% 19% 20% 17% 17% 16%


Unfamiliar 57% 52% 62% 48% 56% 58% 60% 63%

Snip

er

Elit

e 3


Discuss a little 5% 8% 2% 9% 8% 6% 3% <1%

Have not / won’t 5% 7% 2% 10% 8% 4% 3% <1%


Unfamiliar 86% 77% 94% 70% 77% 87% 92% 99% Sa

ms.

Gal

. Tab

S


Discuss a little 13% 16% 10% 17% 17% 13% 11% 8%

Have not / won’t 15% 16% 13% 21% 16% 14% 12% 12%


Unfamiliar 63% 59% 68% 47% 58% 64% 68% 76%

Mal

efi

cen

t Discuss great deal 5% 4% 7% 7% 9% 5% 5% 1%

Discuss a little 19% 17% 22% 31% 23% 20% 15% 9%

Have not / won’t 15% 16% 13% 16% 20% 17% 12% 8%


Unfamiliar 57% 60% 55% 39% 44% 55% 65% 81%

base size 2,054 1,014 1040 302 431 500 428 393 A

pp

le b

uy

Be

ats


Discuss a little 9% 14% 5% 17% 14% 9% 6% 4%

Have not / won’t 12% 16% 8% 13% 16% 13% 9% 9%


Unfamiliar 71% 61% 81% 57% 63% 70% 79% 83%

EA S

po

rts

UFC


Discuss a little 7% 10% 4% 11% 13% 6% 3% 2%

Have not / won’t 9% 13% 4% 13% 13% 7% 7% 4%


Unfamiliar 77% 67% 86% 61% 61% 81% 84% 93% 16

20

14

FIF

A B

razi

l


Discuss a little 30% 25% 35% 34% 30% 28% 28% 32%

Have not / won’t 10% 10% 10% 11% 11% 8% 10% 9%


Unfamiliar 21% 18% 23% 17% 18% 20% 25% 23%

Sam

s. Z

/Tiz

en


Discuss a little 6% 8% 3% 10% 9% 6% 3% 2%

Have not / won’t 8% 11% 5% 13% 12% 8% 5% 5%


Unfamiliar 82% 75% 88% 67% 75% 82% 89% 92%

base size 2,054 1,014 1,040 302 431 500 428 393

discussion buzz demographic breakdown (alphabetical order)

discussion buzz

all time list

17

London 2012 opening 75 Jimmy Savile scandal 72 Phone hacking 66 2014 FIFA Brazil 62 EURO 2012 61 Skyfall movie 60 HMV administration 58 Murray loss Wimbledon 57 Final Harry Potter 55 Stars at Jubilee concert 54 Olympic torch relay 54 Steve Jobs dies 52 eBay hack 52 The Voice 51 Britain’s Got Talent 50 Alex Ferguson retires 48 Michael Jackson’s doctor 48 London 2012 tickets 47 Blockbuster admin’n 47 BlackBerry outage 46 The Hobbit movie 46 David Moyes sacked 45 Felix Baumgartner dive 45 Brits 2012 44 Jimmy Carr tax 43 PS3 accounts hacked 43 3D TV sets 42 Fifty Shades of Grey 41 Govt email spying 41 Iron Man 3 movie 40 Dr Who 50th Anniversary 39 Peter Capaldi Dr. Who 39 Prince Harry naked 39 Dark Knight Rises movie 39 Oscars 2012 39 iPad 2 39 iPhone 5 38 Freeview HD 38 Man of Steel movie 37 Star Trek Into Darkness 37 Goal-line technology 37 Murdoch questions 37 Wiggins wins BBC Sport 37 #nomakeupselfie 36 New series of Dr Who 36 Baftas 2012 36 The Inbetweeners Movie 36 Sherlock S03 on BBC1 35 Amazing Spider-Man 35 Men In Black 3 movie 35 Facebook new design 35 12 Yrs a Slave best film 34 Despicable Me 2 34 Prometheus movie 34 The New iPad 34 Facebook “Timeline” 34 iPad 34 Les Misérables movie 34 Murray Sports Person’y 33 Matt Smith last Dr Who 33 Grand Theft Auto V game 33 iPhone 5S/5C 33 Fast & Furious 6 movie 33 Oscars 2013 33 Life of Pi movie 33 X-Men:DoFP movie 32 BBC Three dropped 32 Justin Bieber arrested 32 Lincoln movie 32 Leveson Report 32 Facebook shares 32 Titanic 3D movie 32 Twitter super-injunctions 32 Charlie Sheen in news 32 X Factor win 32 The Hobbit 2 movie 31 Brits 2013 31 4G Live 31 Bourne Legacy movie 31 Game chain bust 31 Amazon Kindle Touch 31 iPhone 4S 31 Nintendo 3DS 31

Golden Globes 2012 31 Godzilla movie 31 Amazing Spiderman 2 30 The Great Gatsby movie 30 Windows 8 launched 30 Comic Relief 2013 30 Star Wars/Disney deal 30 DAB Radio 30 The Wolf of Wall Street 29 England lose Ashes 0-5 29 Mrs Brown’s Boys ratings 29 PlayStation 4 launched 29 Pornography filters 29 The Wolverine movie 29 World War Z movie 29 Samsung fined 29 Call of Duty: MW3 game 29 Xbox One launched 28 Entwistle resigns 28 iPad Mini 28 iPhone secretly tracking 28 Xbox One announced 27 Murdoch not a fit person 27 Sites go offline for SOPA 27 IE9 launched 27 Murdoch’s BSkyB bid 27 Noah movie 26 TV Licence non payment 26 Sony PS4 announced 26 Twilight: Part 2 movie 26 Ice Age 4 movie 26 Internet ‘trolls’ identified 26 Hunger Games movie 26 The Sun on Sunday 26 Big Brother re-launched 26 Microsoft buy Skype 26 Louis Smith wins SCD 26 Maleficent movie 25 Game of Thrones series 4 25 Abbey Clancy Strictly win 25 X-Factor Sam Bailey #1 25 The World’s End movie 25 Xbox One price £429 25 PlayStation 4 price £349 25 Kindle eBook 25 Robocop (2014 remake) 24 12 Years a Slave movie 24 The Hobbit preview 24 Oblivion film 24 Avengers Assemble 24 Netflix in UK 24 Hunger Games: CF movie 24 Children in Need concert 24 Spotify 24 Windows 7 Mobile 24 Android-based tablets 24 Xbox Kinect 24 iPhone4 reception issue 24 iPhone 4 24 BBC mumble complaints 23 Captain America 2 23 Frozen movie 23 Wreck-It Ralph movie 23 Kindle Fire UK 23 The Sweeney movie 23 Apple iPad Air 23 Rock of Ages movie 23 Firefox 4 launched 23 Smart TV 23 Bad Neighbours movie 22 Facebook buy WhatsApp 22 Samsung Gal S4 unveil 22 The Croods movie 22 CoD: Black Ops 2 game 22 iPlayer downloads 22 Expendables ll movie 22 Samsung Galaxy Note 22 Steve Jobs resigns 22 Sky 3D Channel 22 Call of Duty: Black Ops 22 Muppets Most Wanted 21 Homeland series 3 21 FIFA 14 game 21

Star Wars: Ep VII date 21 Call of Duty: Ghosts 21 Tesco launch Hudl tablet 21 Psy ‘Gentleman’ single 21 Need for Speed movie 20 JK Rowling author reveal 20 Evil Dead 2013 movie 20 Zero Dark Thirty movie 20 FIFA 13 game 20 Facebook plan to float 20 Windows 8.1 launched 20 PS Vita 20 Amazon Kindle Fire 20 Star Wars films on BD 20 Hillsborough song 20 Jack Reacher movie 20 Secret Life of W. Mitty 19 Anchorman 2 movie 19 BBC One +1 channel 19 Microsoft U-turn 19 Olympus Has Fallen 19 Bowie The Next Day 19 McAlpine sues 19 Assassin’s Creed III game 19 UK’s first 4G network 19 Samsung Galaxy S3 19 Warner Bros. Studio Tour 19 FIFA 12 video game 19 Nintendo unveil ‘Wii U’ 19 BlackBerry PlayBook 19 BT Vision 19 BBC Two celebrate 50 yrs 18 Samsung Galaxy S5 18 Harry Potter screenplay 18 Windows 8 update 18 Nintendo Wii U launch 18 Windows 8 pre-launch 18 Chris Moyles leaves 18 Google+ 18 “Quick Tap” 18 Samsung Galaxy Tab 18 Google Chromebooks 18 Sony Ericsson Xperia Play 18 Nokia/MS partnership 18 Rush movie 17 Samsung smartwatch 17 BBC TV Centre closes 17 Resident Evil: Retribution 17 Nexus 7 tablet 17 Stone Roses tour 17 MS Surface preview 17 Google privacy policy 17 Battlefield 3 game 17 Apple iCloud 17 LA Noire game 17 Portal 2 game 17 Google Cloud music 17 Nokia E7 smartphone 17 Google Chrome OS 17 Sams. Gal. Tab S tablets 16 Streaming/Off. Charts 16 American Hustle movie 16 Samsung Galaxy Note 3 16 Microsoft buy Nokia 16 BBM app on iOS/Android 16 BlackBerry 10 revealed 16 HTC One X launched 16 Windows 8 preview 16 Megaupload taken down 16 Samsung #1 smartphone 16 Apple Siri software 16 Crysis 2 game 16 The Times paywall 16 Carphone/Dixon merge 16 2014 FIFA WC game 15 Assassin’s Creed IV game 15 Samsung Curve 15 Apple iOS7 15 E3 gaming conference 15 Tomb Raider game 15 One Direction #1 15 Sam Gal Note 8 unveil 15 JJ Abrams Star Wars 15

Muse Olympic song 15 Nintendo ‘3DS XL’ 15 MacBooks revamped 15 Google Drive 15 Asteroid mining 15 PS Vita unveiled 15 Amazon Cloud Player 15 BBC News site redesign 15 3D Blu-ray players 15 Django Unchained movie 15 Dallas Buyers Club movie 14 Gran Turismo 6 14 Next generation iPlayer 14 Halo 4 game 14 Robbie Williams #1 14 Surface launch 14 Resident Evil 6 game 14 “ACTA” rejection 14 Google TV UK 14 London 2012 game 14 Battlefield 4 game 14 Wii U console revealed 14 Facebook buy Instagram 14 Batman: Arkham City 14 Fable III game 14 Blinkbox launched 14 Facebook Home 14 Vevo launched 14 Halo: Reach game 14 Apple iCloud Drive 13 Watch Dogs game 13 Amazon Prime rebrand 13 Samsung Smart Home 13 Gravity movie 13 SimCity game 13 Yahoo! buys Summly app 13 Cloud Atlas movie 13 Facebook email 13 Rise of the Guardians 13 Hitman: Absolution 13 Need for Speed game 13 Nexus 5 smartphone 13 Nexus 10 13 Batman: Arkham Origins 13 MS Outlook relaunch 13 PEGI Ratings 13 YouView launch 13 Nokia Lumia launched 13 Kinect: Star Wars game 13 Mass Effect 3 game 13 Kinect for PCs launch 13 PM backs UK film wins 13 Resident Evil 6 trailer 13 Apple-Samsung battle 13 Windows 8 unveiled 13 HP TouchPad 13 Skype on Facebook 13 Motorola Xoom 13 Homefront game 13 UK Radioplayer 13 Warner films on FBook 13 Sony Move 13 Bing 13 ‘Viva Forever' musical 13 O2 Be More Dog 13 Xbox-No Kinect 13 Apple buys Beats 12 Mario Kart 8 12 LEGO: Hobbit game 12 HTC One M8 12 MS Office on iPad 12 BBCOlympic commentary 12 PES 2014 game 12 Xperia Z1 goes on sale 12 Daft Punk album 12 YouTube paid sub. 12 BioShock Infinite game 12 Far Cry 3 game 12 Live Messenger closure 12 BBC iPlayer Radio 12 PS3 Slimmed 12 HTC Windows 12 Google search ranking 12

HTC beat Apple 12 Lego Marvel game 12 Football Manager ’14 12 O2 mobile wallet 12 Google Play 12 Google Music in USA 12 Sony recall 1.6m TVs 12 Gears of War 3 game 12 “.xxx” sex domain 12 ‘The Daily’ on iPad 12 Amazon 3D Fire Phone 11 Xbox One price cut 11 Beyoncé album 11 Dead Rising 3 game 11 Forza 5 game 11 Nintendo 2DS 11 Nokia Lumia 925 slim 11 Star Trek game 11 Defiance series/game 11 Daft Punk #1 11 Trance movie 11 HTC One unveiled 11 BT buys ESPN channels 11 Stones GRRR! album 11 Football Manager ’13 11 Nexus 4 11 Lumia 920 11 Piracy Hotspots 11 Microsoft SmartGlass 11 Facebook app store 11 Dig Economy Act delay 11 BT told block pirate sites 11 3D Wimbledon on BBC 11 HTC Flyer tablet 11 Apple TV 11 Fallout: New Vegas game 11 Digital display screens 11 BBC Music Awards 10 EA Sports UFC game 10 Wolfenstein game 10 Sky on PS4 10 Titanfall video game 10 Samsung smartwatches 10 Elise Christie bullied 10 LOVEFiLM series, Copper 10 KitKat Android 10 Saint Row IV game 10 Yahoo! buy Tumblr 10 LOVEFiLM pilots 10 Crysis 3 game 10 New Super Mario game 10 Ultra HD/4K TV sets 10 Optimus 4X HD 10 Darksiders ll game 10 Sleeping Dogs game 10 Guild Wars 2 game 10 Apple Mountain Lion 10 Madonna booed 10 Microsoft buy Yammer 10 Microsoft Xbox Music 10 Diablo 3 game 10 MDNA album 10 SKY News Twitter use 10 YouTube movie rentals 10 HP to focus on software 10 HTC/Apple dispute 10 Google One Pass 10 Qriocity 10 Google TV 10 Nokia Lumia 1520/1320 10 Surface Pro 3 launch 9 Windows phone 8.1 9 Amazon Fire TV 9 Amazon smartphone 9 Facebook buys Oculus 9 Nokia Android phones 9 PS Vita Slim released 9 YouTube Awards 9 The Last of Us game 9 Marvel Heroes game 9 Peter Kay sitcom iPlayer 9 Chromebook Pixel unveil 9 Girls Aloud Ten album 9



context


green

Flame virus 9 Project Glass 9 Nokia tablet, Lumia 2520 9 Max Payne 3 game 9 Roaming costs capped 9 BBC TV download service 9 EMI sold to Universal 9 60s/70s Absolute Radio 9 Google buy Motorola 9 Sonic the H-hog 20 years 9 "Newport" Jay-Z spoof 9 Steam (gaming service) 9 Sams. Z/Tizen phone 8 Sniper Elite 3 game 8 Kinect SportsRivals game 8 Dark Souls 2 8 Infamous: Second Son 8 Inside Lleywn Davis 8 Snapchat hack 8 Killzone: Shadow Fall 8 Runner Runner movie 8 Steve Ballmer to retire 8 Rayman Legends game 8 Now TV streaming box 8 Nokia Lumia 1020 8 BBC launch 5 HD ch’s 8 Google paid music serv. 8 Reddit Boston apology 8 Twitter #Music launch 8 Gears of War:Judgement 8 Sky buys O2 business 8 Sony unveils Xperia Z 8 Xbox Music 8 Madden NFL 13 game 8 Official Charts streams 8 Nokia 808 revealed 8 Virgin Media Tube wi-fi 8 Rage game 8 HTC service questioned 8 Deus Ex: HR game 8 YouView 8 Samsung Galaxy 8 Digital sales over £1b 8 Metal Gear Solid V 7 Sony Xperia Z2 7 Google sells Motorola 7 Wuaki.tv launches in UK 7 NBA 2K14 game 7 Total War: Rome II game 7 HP Slate 7 7 DmC video game 7 NI wins football rights 7 PS A-S B Royale game 7 Dishonored game 7 Ubisoft patch 7 Ouya console unveiled 7 Sony touchless display 7 Myspace sold for £35M 7 Net neutrality 7 Murdered: Soul Suspect 6 Canon irista cloudstorage 6 EE Kestrel 4G 6 #WatchOnSky 6 Facebook ‘Paper’ app 6 Halo: Spartan Assault 6 Sky offers free tablet 6 Jolla smartphone 6 Disney Infinity game 6 nVidia launch ‘Shield’ 6 Grid 2 video game 6 Nokia Music+ 6 Nintendo Land game 6 HP Music 6 Led Zeppelin DVD 6 NBA 2K13 game 6 Tweet Store 6 BlackBerry music service 6 FA Cup on Facebook 6 World of Warcraft free 6 Dell Streak 6 Lords of Shadow 2 game 5 ITV to launch ITV encore 5 The Wolf Among Us 5

Lilyhammer S2 on Netflix 5 Blu-ray disc successor 5 Google Chromecast 5 Company of Heroes 2 5 Intel Haswell processors 5 Huawei Ascend P6 5 Remember Me game 5 Dell takeover bids 5 FB Graph Search 5 Sightseers 5 Google Buzz 5 Nvidia device unveil 5 HP reveal VoiceTab 4 The Sun/O2 4G deals 4 Asda remove Wii U 4 O2 Tu Go app 4 Twitter launches Vine 4 Snapchat mobile app 4 Yahoo! put up for sale 4 UK HuffPo launched 4 Virgin Gaming 4 Mflow 4 Painkiller: H&D game 4

metric 3 of 3

excitement buzz 18

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tera

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19

15%

26%

12%

12%

14%

14%

14%

10%

9%

11%

8%

6%

6%

40%

29%

41%

39%

36%

34%

34%

37%

34%

28%

30%

23%

21%

33%

22%

33%

34%

38%

37%

37%

38%

40%

35%

41%

41%

40%

12%

23%

14%

15%

12%

15%

16%

15%

17%

26%

21%

31%

33%

Sniper Elite 3 video game (307)

2014 FIFA World Cup Brazil (1,667)

Maleficent movie (916)

Samsung Z smartphone with Tizen OS (385)

Murdered: Soul Suspect video game (271)

Canon launch 'irista' cloud photo storage (239)

Amazon unveils 3D 'Fire Phone' in US (492)

Samsung Galaxy Tab S tablets (761)

BBC launches 'The BBC Music Awards' (510)

EA Sports UFC video game (457)

Apple launches iCloud Drive storage (712)

Streaming counts towards Official Charts (912)

Apple buys Beats for $3bn (652)

very excited

somewhat excited

not at all excited

couldn't care less

Among those aware of each story, we see Sniper Elite 3, the World Cup and Maleficent all with high levels of excitement – but, of course, the football tournament has the strongest awareness

Please see overleaf for the same results rebased to the population as a whole.

base shown in parentheses

excitement buzz among those at least somewhat familiar with each

20%

5%

4%

3%

2%

2%

3%

2%

3%

2%

2%

2%

2%

23%

18%

14%

10%

10%

8%

8%

7%

7%

6%

6%

5%

4%

18%

14%

14%

14%

17%

10%

8%

6%

8%

5%

12%

5%

4%

19%

6%

6%

7%

13%

4%

4%

3%

6%

2%

10%

2%

2%

21%

57%

63%

67%

57%

76%

78%

82%

77%

86%

71%

87%

89%


Maleficent movie












very excited

somewhat excited

not at all excited

couldn't care less

unfamiliar (not asked about excitement level)

© H

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base: all GB 16-64 (2,054)

20

Despite England’s early exit, FIFA World Cup is clearly the most exciting event in this edition of Buzz – it ranks 4th in our all-time list for excitement

Disney’s Maleficent movie ranks in 2nd place in this edition, ahead of Samsung’s latest tablet, Apple’s iCloud and streaming for the Official Charts.

excitement buzz among all respondents, including unfamiliar

© H

arr

is I

nte

ract

ive

3D

Fir

e P

ho

ne

Very excited 3% 4% 2% 4% 6% 3% 2% <1%

Somewhat excited 8% 11% 4% 9% 11% 10% 4% 4%

Not at all excited 8% 9% 7% 12% 10% 9% 5% 6%

Couldn’t care less 4% 5% 2% 6% 3% 3% 4% 2%

Unfamiliar 78% 71% 85% 69% 70% 76% 85% 88%

Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 A

pp

le iC

lou

d Very excited 3% 3% 2% 7% 3% 2% 2% <1%




Unfamiliar 67% 63% 71% 44% 57% 71% 78% 80%

BB

C M

us.

Aw

ard

Very excited 2% 3% 2% 4% 4% 2% 2% 1%




Unfamiliar 76% 71% 80% 63% 67% 80% 80% 84% M

urd

ere

d: S

S Very excited 2% 2% 2% 4% 3% 1% 1% 0%



Couldn’t care less 2% 2% 1% 3% 2% 1% 2% <1%

Unfamiliar 87% 81% 94% 74% 78% 89% 94% 99%

Stre

ams/

Ch

arts

Very excited 2% 2% 2% 6% 3% 2% 1% <1%




Unfamiliar 57% 52% 62% 48% 56% 58% 60% 63%

Snip

er

Elit

e 3

Very excited 2% 3% 1% 3% 4% 2% 1% <1%


Not at all excited 5% 7% 3% 12% 7% 4% 1% <1%


Unfamiliar 86% 77% 94% 70% 77% 87% 92% 99% Sa

ms.

Gal

. Tab

S

Very excited 4% 5% 2% 5% 6% 4% 3% 0%




Unfamiliar 63% 59% 68% 47% 58% 64% 68% 76%

Mal

efi

cen

t Very excited 5% 4% 7% 10% 8% 4% 4% 1%




Unfamiliar 57% 60% 55% 39% 44% 55% 65% 81%

base size 2,054 1,014 1,040 302 431 500 428 393 A

pp

le b

uy

Be

ats

Very excited 2% 2% 1% 4% 3% 2% 1% 0%




Unfamiliar 71% 61% 81% 57% 63% 70% 79% 83%

Can

on

iris

ta Very excited 2% 2% 2% 3% 2% 1% 1% <1%




Unfamiliar 89% 85% 93% 80% 84% 90% 93% 97%

21

20

14

FIF

A B

razi

l

Very excited 20% 29% 12% 23% 23% 23% 19% 13%




Unfamiliar 21% 18% 23% 17% 18% 20% 25% 23%

Sam

s. Z

/Tiz

en

Very excited 2% 3% 1% 5% 3% 2% 2% 0%




Unfamiliar 82% 75% 88% 67% 75% 82% 89% 92%

base size 2,054 1,014 1,040 302 431 500 428 393

excitement buzz demographic breakdown (alphabetical order)

EA S

po

rts

UFC

Very excited 3% 4% 1% 5% 6% 2% 1% 0%




Unfamiliar 77% 67% 86% 61% 61% 81% 84% 93%

22

London 2012 opening 65 Skyfall movie 48 EURO 2012 47 2014 FIFA Brazil 43 Final Harry Potter 41 The Hobbit movie 41 Iron Man 3 movie 39 Olympic torch relay 39 Stars at Jubilee concert 37 New series of Dr Who 36 Dark Knight Rises movie 36 The Voice UK launched 36 Dr Who 50th Anniversary 35 Men In Black 3 movie 35 X-Men:DoFP movie 34 Sherlock S03 on BBC1 34 Star Trek Into Darkness 33 Goal-line technology 33 Murray loses Wimbledon 33 Felix Baumgartner dive 32 Britain’s Got Talent 32 The Hobbit 2 movie 31 Despicable Me 2 31 Comic Relief 2013 31 Man of Steel 30 Amazing Spider-Man 30 Brits 2012 30 Freeview HD 30 Bourne Legacy movie 29 Prometheus movie 29 Oscars 2012 29 The Inbetweeners Movie 29 3D TV sets 29 iPad 2 29 Wiggins wins BBC Sport 29 The Wolverine movie 28 Baftas 2012 28 Les Misérables movie 28 Godzilla movie 27 Matt Smith last Dr Who 27 Mrs Brown’s Boys ratings 27 Fast & Furious 6 movie 27 Amazing Spiderman 2 26 Murray Sports Person’y 26 Peter Capaldi Dr. Who 26 Life of Pi movie 26 12 Yrs a Slave best film 25 The Wolf of Wall Street 25 iPhone 5 25 Ice Age 4 movie 25 The New iPad 25 World War Z movie 24 The Great Gatsby movie 24 Lincoln movie 24 Avengers Assemble 24 DAB Radio 24 iPad 24 Maleficent movie 23 Captain America 2 23 12 Years a Slave movie 23 PlayStation 4 launched 23 The World’s End movie 23 The Hobbit preview 23 Amazon Kindle Touch 23 Firefox 4 launched 23 Hunger Games: CF movie 23 Game of Thrones series 4 22 Robocop (2014 remake) 22 Grand Theft Auto V game 22 Oscars 2013 22 Sony PS4 announced 22 Star Wars/Disney deal 22 Netflix in UK 22 Sites go offline for SOPA 22 Children in Need concert 22 London 2012 tickets 22 Nintendo 3DS 22 IE9 launched 22 Smart TV 22 Golden Globes 2012 22 Xbox Kinect 22 Bad Neighbours movie 21 Noah Movie 21

Frozen Movie 21 Xbox One launched 21 iPhone 5S/5C 21 Alex Ferguson retires 21 Xbox One announced 21 Oblivion film 21 Windows 8 launched 21 4G UK 21 Expendables II movie 21 Call of Duty: MW3 game 21 iPhone 4S 21 Star Wars: Ep VII date 21 Android-based tablets 21 David Moyes sacked 20 #nomakeupselfie 20 Homeland series 3 20 BBC One +1 channel 20 Samsung GalaxyS4 unveil 20 Brits 2013 20 Wreck-It Ralph movie 20 Fifty Shades of Grey 20 Hunger Games movie 20 Spotify 20 Windows 7 Mobile 20 Sky 3D Channel 20 CoD: Black Ops game 20 iPhone 4 20 Anchorman 2 movie 19 Olympus Has Fallen 19 The Croods movie 19 Twilight: Part 2 movie 19 iPad Mini 19 iPlayer downloads 19 The Sweeney movie 19 Kindle Fire UK 19 Samsung Galaxy Note 19 UK’s first 4G network 19 Rock of Ages movie 19 Titanic 3D movie 19 PS Vita 19 Apple iPad Air 19 Murdoch questions 19 Amazon Kindle Fire 19 Microsoft buy Skype 19 Kindle eBook 19 Louis Smith wins SCD 19 Muppets Most Wanted 18 PlayStation 4 price £349 18 Internet ‘trolls’ identified 18 CoD: Black Ops 2 game 18 Jimmy Carr tax 18 Nexus 7 tablet 18 Samsung Galaxy S3 18 Murdoch not a fit person 18 Google Chromebooks 18 James Arthur X Factor 18 Sams. Gal. Tab S tablets 17 BBC Two celebrate 50 yrs 17 Need for Speed movie 17 Harry Potter screenplay 17 Pornography filters 17 Evil Dead 2013 movie 17 Warner Bros. Studio Tour 17 Windows 8 preview 17 Star Wars films on BD 17 Google Cloud music 17 Nokia E7 smartphone 17 Call of Duty: Ghosts game 17 Sony Ericsson Xperia Play 17 3D Blu-ray players 17 Hillsborough song 17 Jack Reacher movie 17 Samsung Galaxy S5 16 Abbey Clancy Strictly win 16 X-Factor Sam Bailey #1 16 Secret Life of W. Mitty 16 Assassin’s Creed IV game 16 FIFA 14 game 16 Rush movie 16 JJ Abrams Star Wars 16 Leveson Report 16 FIFA 13 game 16 Windows 8 pre-launch 16

Stone Roses tour 16 MS Surface preview 16 Asteroid mining 16 Facebook “Timeline” 16 Nintendo unveil ‘Wii U’ 16 BlackBerry PlayBook 16 Samsung Galaxy Tab 16 LA Noire game 16 Portal 2 game 16 American Hustle movie 15 Samsung Galaxy Note 3 15 Bowie The Next Day 15 Zero Dark Thirty movie 15 Nintendo Wii U launch 15 Assassin’s Creed III game 15 Res Evil:Retribution 15 Samsung fined 15 “ACTA” rejection 15 Google TV UK 15 Muse Olympic song 15 Wii U console revealed 15 HTC One launched 15 Battlefield 3 video game 15 Apple iCloud 15 Blinkbox launched 15 Nokia/MS partnership 15 Watch Dogs game 14 TV Licence non payment 14 Samsung Smart Home 14 Next generation iPlayer 14 E3 gaming conference 14 Windows 8 update 14 Robbie Williams #1 14 Nintendo ‘3DS XL’ 14 MacBooks revamped 14 Windows 8.1 launched 14 Kinect: Star Wars game 14 Resident Evil 6 trailer 14 Kinect for PCs launch 14 Facebook new design 14 Big Brother re-launched 14 Fable III game 14 PS Vita unveiled 14 “Quick Tap” 14 Vevo launched 14 Amazon Cloud Player 14 Django Unchained movie 14 Apple iCloud Drive 13 Mario Kart 8 13 2014 FIFA WC game 13 England lose Ashes 0-5 13 Gran Turismo 6 game 13 Samsung smartwatch 13 Gravity movie 13 Apple iOS7 13 BBC TV Centre closes 13 Sam Gal Note 8 unveil 13 Tomb Raider game 13 Rise of the Guardians 13 Need for Speed game 13 Surface launch 13 BBC iPlayer Radio 13 HTC beat Apple 13 London 2012 game 13 YouView launch 13 Google Drive 13 Battlefield 4 game 13 Game chain bust 13 The Sun on Sunday 13 Facebook plan to float 13 Megaupload taken down 13 Batman: Arkham City 13 Apple Siri software 13 Windows 8 unveiled 13 Google+ 13 Crysis 2 game 13 Halo: Reach game 13 BT Vision 13 Lego Marvel game 13 Streaming/Off. Charts 12 MS Office for iPad 12 BBC Three dropped 12 Dallas Buyers Club movie 12

Samsung Curve 12 Tesco launch Hudl tablet 12 JK Rowling Author reveal 12 Xbox One price £429 12 Psy ‘Gentleman’ single 12 BlackBerry 10 revealed 12 Halo 4 game 12 Hitman: Absolution game 12 Resident Evil 6 game 12 Optimus 4X HD 12 Prince Harry naked 12 MS Outlook relaunch 12 Microsoft SmartGlass 12 Nokia Lumia launched 12 Batman: Arkham Origins 12 Facebook shares 12 O2 mobile wallet 12 Mass Effect 3 game 12 PM backs UK film wins 12 FIFA 12 game 12 HP TouchPad 12 Motorola Xoom 12 UK Radioplayer 12 Charlie Sheen in news 12 Homefront game 12 BBM app in iOS/Android 12 Nexus 5 smartphone 12 Google Chrome OS 12 BBC Music Awards 11 Amazon 3D Fire Phone 11 Xbox-No Kinect 11 LEGO: Hobbit games 11 HTC One M8 11 Dead Rising 3 game 11 Forza 5 game 11 Football Manager ‘14 11 Xperia Z1 goes on sale 11 Microsoft U-turn 11 Daft Punk album 11 BioShock Infinite game 11 SimCity game 11 Far Cry 3 game 11 Nexus 4 11 HTC One unveiled 11 Cloud Atlas movie 11 Nexus 10 11 Sleeping Dogs game 11 Apple Mountain Lion 11 Chris Moyles leaves 11 Max Payne 3 game 11 HTC Flyer tablet 11 Warner films on FB 11 ‘The Daily’ on iPad 11 Apple TV 11 Fallout: New Vegas game 11 Digital display screens 11 Wolfenstein game 10 O2 Be More Dog 10 Titanfall video game 10 Facebook buy WhatsApp 10 PES 2014 game 10 Microsoft buy Nokia 10 BBC launch 5 HD ch’s 10 Facebook Home 10 Star Trek game 10 Trance movie 10 New Super Mario game 10 Stones GRRR! Album 10 Lumia 920 10 HTC Windows 10 PS3 Slimmed 10 Google piracy search rank 10 Darksiders ll game 10 Guild Wars 2 game 10 Microsoft buy Yammer 10 Microsoft Xbox Music 10 DigitalEconomy Act delay 10 Facebook app store 10 Project Glass unveiled 10 Roaming costs capped 10 Nokia 808 revealed 10 BBC TV download service 10 60s/70s Absolute Radio 10

Google Music in USA 10 YouTube movie rentals 10 Gears of War 3 game 10 Sony Move 10 Google TV 10 BBC News site redesign 10 Sams. Z/Tizen phone 9 EA Sports UFC game 9 Surface Pro 3 launch 9 Amazon Prime rebrand 9 Samsung smartwatches 9 Justin Bieber arrested 9 PS Vita Slim released 9 Beyoncé album 9 Killzone: Shadow Fall 9 YouTube Awards 9 KitKat Android 9 Nintendo 2DS 9 The Last of Us game 9 Defiance series/game 9 LOVEFiLM pilots 9 Gears of War:Judgement 9 Peter Kay sitcom iPlayer 9 One Direction #1 9 Crysis 3 game 9 Nokia Lumia 1520/1320 9 Entwistle resigns 9 Football Manager ‘13 9 Ultra HD/4K TV sets 9 Madden NFL 13 game 9 Diablo 3 game 9 Flame virus 9 Official Charts streams 9 MDNA album 9 Facebook buy Instagram 9 Virgin Media Tube wi-fi 9 Google Play 9 Rage game 9 3D Wimbledon on BBC 9 Skype on Facebook 9 Sonic the H-hog 20 years 9 “.xxx” sex domain 9 Qriocity 9 Google One Pass 9 Steam (gaming service) 9 Samsung Galaxy 9 Sniper Elite 3 game 8 Apple buys Beats 8 Carphone/Dixon merge 8 Sky on PS4 8 Windows phone 8.1 8 Amazon Fire TV 8 Amazon smartphone 8 Infamous: Second Son 8 Dark Souls 2 8 Xbox One price cut 8 Nokia Android phones 8 Sony Xperia Z2 8 LOVEFiLM series, Copper 8 Runner Runner movie 8 Saints Row IV game 8 Rayman Legends 8 Nokia tablet, Lumia 2520 8 Nokia Lumia 925 slim 8 Chromebook Pixel unveil 8 BT buys ESPN channels 8 Sony unveils Xperia Z 8 Daft Punk #1 8 Facebook email 8 Live Messenger closure 8 Madonna booed 8 Ouya console unveiled 8 Sony touchless display 8 YouView 8 "Newport" Jay-Z spoof 8 ‘Viva Forever' musical 8 EE Kestrel 4G 7 Kinect SportsRivals game 7 Metal Gear Solid V 7 Inside Lleywn Davis 7 Sky offers free tablet 7 NBA 2K14 game 7 Wuaki.tv launches in UK 7

excitement buzz

all time list



context


green

Total War: Rome II game 7 Nokia Lumia 1020 7 Now TV streaming box 7 Blu-ray disc successor 7 Marvel Heroes game 7 Yahoo! buys Tumblr 7 Google paid music serv. 7 Yahoo! buys Summly app 7 DmC game 7 NI wins football rights 7 Girls Aloud Ten album 7 Nintendo Land game 7 PS A-S B Royale game 7 Dishonored game 7 Led Zeppelin DVD 7 Piracy Hotspots 7 BT told block pirate sites 7 Deus Ex: HR game 7 HP to focus on software 7 Bing 7 Murdered: Soul Suspect 6 #WatchOnSky 6 Facebook buys Oculus 6 Google sells Motorola 6 Facebook ‘Paper’ app 6 Halo: Spartan Assault 6 Jolla smartphone 6 Steve Ballmer to retire 6 Grid 2 video game 6 YouTube paid sub. 6 HP Slate 7 6 Twitter #Music launch 6 Sky buys O2 business 6 HP Music 6 Xbox Music 6 BlackBerry music service 6 FA Cup on Facebook 6 Google buy Motorola 6 Dell Streak 6 Nvidia gamedevice unveil 6 Canon irista cloudstorage 5 The Wolf Among Us 5 Snapchat hack 5 Disney Infinity game 5 Google Chromecast 5 Intel ‘Haswell’ processors 5 Remember Me game 5 Huawei Ascend P6 5 nVidia launch ‘Shield’ 5 Dell takeover bids 5 O2 Tu Go app 5 Facebook Graph search 5 Sightseers movie 5 NBA 2K13 game 5 Tweet Store 5 UK HuffPo launched 5 Google Buzz 5 Virgin Gaming 5 Digital sales over £1b 5 The Sun/O2 4G deals 4 HP reveal VoiceTab 4 Lords of Shadow 2 game 4 ITV launch ITV Encore 4 Lilyhammer S2 on Netflix 4 Company of Heroes 2 4 Nokia Music + 4 World of Warcraft free 4 Myspace sold for £35M 4 Painkiller: H&D game 4 Twitter launches Vine 3 Snapchat mobile app 3 Mflow 3 Asda remove Wii U 2 BBC mumble complaints Elise Christie bullied BBC Olympic comment’y Reddit Boston apology HMV administration Blockbuster admin’n McAlpine sues Jimmy Savile scandal Ubisoft security patch PEGI Ratings

Gov’t email spying Google new privacy SKY News Twitter use EMI sold to Universal Michael Jackson’s doctor Samsung #1 smartphone BlackBerry outage HTC service questioned Sony recall 1.6m TVs Steve Jobs dies Apple-Samsung battle Steve Jobs resigns Yahoo! put up for sale HTC/Apple dispute Phone hacking Twitter super-injunctions iPhone secretly tracking PS3 accounts hacked Murdoch’s BSkyB bid Net neutrality iPhone4 reception issue The Times paywall eBay privacy hack

appendix Any figure shown in these Buzz reports should really be considered in relation to when a news story occurred and when the fieldwork was conducted. Both these dates are presented in the appendix that follows.

24

Title News Field

#nomakeupselfie campaign 3/14 04/14

#WatchOnSky 4/14 5/14

.xxx sex domain 4/11 4/11

£1bn digital sales 1/13 1/13

12 Years a Slave movie 1/14 1/14

2014 FIFA Brazil 6/14 6/14

2014 FIFA World Cup game 4/14 5/14

3D Blu-ray players 2010 8/10

3D TV sets 1/10 5/11

3D Wimbledon on BBC 7/11 11/14

4G Live 10/12 12/14

60s/70s Absolute Radio 10/11 11/11

Abbey Clancy wins SCD 12/13 1/14

ACTA rejection 7/12 7/12

Amazing Spider-Man 7/12 7/12

Amazon 3D Fire Phone 6/14 6/14

Amazon Cloud Player 3/11 4/11

Amazon Fire TV 4/14 5/14

Amazon Kindle Fire NYR 10/11

Amazon Kindle Touch 3/12 4/12

Amazon smartphone 4/14 5/14

American Hustle movie 12/13 1/14

Anchorman 2 movie 12/13 12/13

Android-based tablets 6/10 2/11

Apple buys Beats 6/14 6/14

Apple iCloud 10/11 10/11

Apple iCloud Drive 6/14 6/14

Apple iOS7 6 /13 7/13

Apple iPad Air 11/13 11/13

Apple Mountain Lion 7/12 8/12

Apple Siri software 10/11 10/11

Apple TV 9/10 11/10

Apple-Samsung battle 8/11 9/11

Asda remove Wii U 7/13 8/13

Assassin’s Creed III game 10/12 11/12

Assassin’s Creed IV game 10/13 12/13

Asteroid mining 4/12 5/12

Avengers Assemble 4/12 4/12

Bad Neighbours movie 5/14 6/14

Baftas 2012 1947 2/12

Batman: Arkham City game 10/11 11/11

appendix NYR = not yet released at

time of fieldwork

Batman: Arkham Origins 10/13 11/13

Battlefield 3 game 10/11 11/11

Battlefield 4 game 11/13 11/13

BBC iPlayer Radio 10/12 11/12

BBC Jamaica Inn complaints 4/14 5/14

BBC launch 5 HD channels 7/13 8/13

BBC Music Awards 6/14 6/14

BBC News site redesign 7/10 8/10

BBC One +1 channel 10/13 10/13

BBC Three dropped 3/14 4/14

BBC TV Centre closes 3/13 4/13

BBC TV download service NYR 3/12

BBC Two celebrates 50 yrs 4/14 5/14

BBM messenger app 10/13 11/13

Beyoncé new album 12/13 1/14

Big Brother re-launched 8/11 9/11

Bing 6/09 8/10

BioShock Infinite game 3/13 4/13

BlackBerry 10 revealed 1/13 2/13

BlackBerry music service 8/11 9/11

BlackBerry outage 10/11 10/11

BlackBerry PlayBook 6/11 6/11

Blinkbox launched 2008 5/11

Blockbuster administration 1/13 2/13

Bourne Legacy movie 8/12 9/12

Bowie album The Next Day 3/13 4/13

Britain’s Got Talent 2/12 4/12

Brits 2012 1977 2/12

Brits 2013 2/13 3/13

BT buys ESPN 2/13 3/13

BT told block pirate sites 7/11 9/11

BT Vision 12/06 11/10

Call of Duty: Black Ops 11/10 11/10

Call of Duty: Black Ops 2 11/12 12/12

Call of Duty: Ghosts game 11/13 11/13

Call of Duty: MW3 game 11/11 11/11

Canon irista cloud storage 6/14 6/14

Captain America 2 3/14 04/14

Carphone/Dixon merge 5/14 06/14

Catching Fire movie 11/13 11/13

Charlie Sheen in news 3/11 4/11

Children in Need concert 11/11 11/11

Chris Moyles leaves 7/12 8/12

Cloud Atlas 2/13 3/13

Comic Relief 2013 3/13 4/13

Company of Heroes 6/13 7/13

Crysis 2 game 3/11 4/11

Fallout: New Vegas game 10/10 11/10

Far Cry 3 game 11/12 12/12

Fast & Furious 6 movie 5/13 6/13

Felix Baumgartner skydive 10/12 11/12

FIFA 12 game 9/11 10/11

FIFA 13 game 9/12 10/12

FIFA 14 game 9/13 10/13

Fifty Shades of Grey 6/11 8/12

Final Harry Potter 7/11 7/11

Firefox 4 launched 3/11 5/11

Flame virus 6/12 6/12

Football Manager ‘13 game 11/12 12/12

Football Manager ‘14 game 10/13 11/13

Forza Motorsports 5 game 11/13 12/13

Freeview HD 2012 7/10

Game chain bust 3/12 4/12

Game of Thrones series 4 4/14 5/14

Gears of War 3 game 9/11 9/11

Girls Aloud Ten album 11/12 12/12

Goal-line technology 7/12 7/12

Godzilla movie 5/14 6/14

Golden Globes 1944 2/11

Google buy Motorola 8/11 9/11

Google Buzz 2/10 8/10

Google Chrome OS NYR 7/10

Google Chromebook Pixel 2/13 3/13

Google Chromebooks 5/11 5/11

Google Chromecast 7/13 8/13

Google Cloud music 5/11 5/11

Google Drive 4/12 5/12

Google Music in USA 11/11 11/11

Google new privacy policy 3/12 3/12

Google One Pass 2/11 4/11

Google paid music service 5/13 6/13

Google Play 3/12 3/12

Google search ranking 8/12 9/12

Google sells Motorola 1/14 2/14

Google TV 10/10 11/10

Google TV UK 6/12 7/12

Google+ 6/11 7/11

Government email spying 4/12 4/12

GoW: Judgement game 3/13 4/13

Gran Turismo 6 game 12/13 12/13

Gravity movie NYR 10/13

Grid 2 video game 5/13 6/13

Guild Wars 2 game 8/12 9/12

Halo 4 game 11/12 12/12

Crysis 3 game 2/13 3/13

DAB Radio 1999 8/10

Daft Punk #1 4/13 5/13

Daft Punk album 5/13 6/13

Dallas Buyers Club movie 2/14 2/14

Dark Knight Rises movie 7/12 8/12

Dark Souls 2 game 3/14 4/14

Darksiders ll game 8/12 9/12

David Moyes sacked 4/14 5/14

Dead Rising 3 game 11/13 12/13

Defiance TV and game 4/13 5/13

Dell Streak 6/10 7/10

Dell takeover bids 3/13 4/13

Despicable Me 2 6/13 7/13

Deus Ex: HR game 8/11 9/11

Devil May Cry game 1/13 2/13

Diablo 3 game 6/12 6/12

Digital display screens 2009 8/10

Digital Economy Act delay 4/12 5/12

Dishonored game 10/12 11/12

Disney ‘s Frozen movie 12/13 12/13

Disney Infinity game 7/13 8/13

Django Unchained movie 1/13 1/13

Dr Who 50th Anniversary 11/13 12/13

E3 gaming conference 6/13 7/13

EA Sports UFC game 6/14 6/14

eBay hack 5/14 6/14

EE Kestrel 4G 5/14 6/14

EMI sold to Universal 11/11 11/11

England lose Ashes 0-5 1/14 2/14

Entwistle resigns 11/12 12/12

EURO 2012 6/12 6/12

Evil Dead 2013 remake 4/13 5/13

Expendables ll movie 8/12 9/12

FA Cup on Facebook 8/11 9/11

Fable III game 6/11 6/11

Facebook ‘Paper’ news app 1/14 2/14

Facebook “Timeline” 1/12 2/12

Facebook app store 5/12 5/12

Facebook buy Instagram 3/12 4/12

Facebook buy Oculus 3/14 04/14

Facebook email 11/12 12/12

Facebook Graph search 1/13 2/13

Facebook Home s/p 4/13 5/13

Facebook new design 9/11 10/11

Facebook plan to float 2/12 2/12

Facebook shares 5/12 5/12

25

Title News Field

Halo: Reach game 9/10 11/10

Halo: Spartan Assault game 12/13 2/14

Hillsborough song 12/12 1/13

Hitman: Absolution game 11/12 12/12

HMV administration 1/13 2/13

Homefront game 3/11 4/11

Homeland series 3 9/13 10/13

HP Music 11/12 12/12

HP Slate 7 launched 4 /13 5/13

HP to focus on software 8/11 9/11

HP TouchPad 7/11 7/11

HTC beat Apple 6/12 7/12

HTC Flyer tablet 6/11 6/11

HTC One (M8) 3/14 4/14

HTC One flagship phone 2/13 3/13

HTC One launched 4/12 5/12

HTC service questioned 10/11 10/11

HTC Windows 9/12 10/12

HTC/Apple dispute 5/11 7/11

Huawei Ascend P6 06/13 7/13

Hunger Games movie 3/12 4/12

Ice Age 4 movie 7/12 8/12

IE9 launched 3/11 5/11

Infamous: Second Son game 3/14 4/14

Inside Llewyn Davis movie 1/14 2/14

Intel ‘Haswell’ processors 6/13 7/13

iPad 6/10 7/10

iPad 2 3/11 4/11

iPad Mini 11/12 11/12

iPhone 4 6/10 7/10

iPhone 4 reception issue 6/10 8/10

iPhone 4S NYR 10/11

iPhone 5 9/12 10/12

iPhone secretly tracking 4/11 5/11

iPlayer downloads 9/12 10/12

Iron Man 3 4/13 5/13

ITV to launch ITV Encore 1/14 2/14

Jack Reacher movie 12/12 1/13

James Arthur wins X Factor 12/12 1/13

Jimmy Carr tax 6/12 7/12

Jimmy Savile scandal 10/12 11/12


time of fieldwork

JJ Abrams directs Star Wars 1/13 2/13

JK Rowling author reveal 7/13 8/13

Jolla smartphone launched 11/13 12/13

Justin Bieber arrested 1/14 2/14

Killzone: Shadow Fall game 11/13 12/13

Kindle eBook 10/09 11/10

Kindle Fire UK 9/12 10/12

Kinect for PCs launch 2/12 2/12

Kinect Sports Rivals game 4/14 5/14

Kinect: Star Wars game 4/12 4/12

LA Noire game 6/11 6/11

Led Zeppelin DVD NYR 11/12

Lego Hobbit game 4/14 5/14

Lego Marvel game 11/13 11/13

Les Misérables movie 1/13 1/13

Leveson Report 11/12 12/12

Life of Pi movie 12/12 1/13

Lilyhammer series 2 11/13 1/14

Lincoln movie 1/13 2/13

Live Messenger closure 11/12 12/12

London 2012 game 6/12 7/12

London 2012 opening 7/12 8/12

London 2012 tickets 6/11 7/11

Louis Smith wins SCD 12/12 1/13

LOVEFiLM pilot TV series 4/13 5/13

LOVEFiLM series, Copper 9/13 10/13

Lumia 920 9/12 10/12

MacBooks revamped NYR 6/12

Madden NFL 13 game 8/12 9/12

Madonna booed 7/12 8/12

Maleficent movie 5/14 6/14

Man of Steel 6/13 7/13

Mario Kart 8 5/14 6/14

Marvel Heroes video game 6/13 7/13

Mass Effect 3 game 3/12 3/12

Matt Smith final Dr Who 12/13 1/14

Max Payne 3 game NYR 4/12

McApline sues 11/12 12/12

MDNA album 3/12 4/12

Megaupload taken down 1/12 2/12

Men In Black 3 movie 5/12 5/12

Metal Gear Solid V game 03/14 4/14

Mflow 11/09 7/10

Michael Jackson’s doctor 10/11 11/11

Microsoft buy Skype 5/11 5/11

Microsoft buy Yammer 6/12 7/12

Microsoft SmartGlass 6/12 6/13

Now TV streaming box 7/13 8 /13

Nvidia gaming device unveil NYR 1 /13

Nvidia launch ‘Shield’ 5/13 6 /13

O2 Be More Dog 5/14 6 /14

O2 mobile wallet 4/12 5/12

O2 Tu Go app 3/13 4/13

Oblivion movie 4/13 5/13

Official Charts streams 5/12 5/12

Olympic torch relay 4/13 5/13

Olympus has Fallen film 4/13 5/13

One Direction #1 One Way 2/13 3/13

Optimus 4X HD 8/12 9/12

Oscars 2012 1929 2/12

Oscars 2013 2/13 3/13

Ouya console unveil 8/12 8/12

Painkiller: H&D game NYR 1/13

PEGI Ratings 7/12 8/12

PES 2014 game 9/13 12/13

Peter Capaldi Dr. Who 8/13 8/13

Peter Kay sitcom on iPlayer 3/13 4/13

Phone hacking 6/11 7/11

Piracy hotspots 9/12 10/12

PM backs UK film wins 1/12 2/12

Portal 2 game 6/11 6/11

Prince Harry naked 8/12 9/12

Project Glass unveiled 4/12 4/12

Prometheus movie 6/12 6/12

PS A-S B Royale game 11/12 12/12

PS Vita launched 2/12 2/14

PS Vita Slim released 2/14 2/14

PS Vita unveiled NYR 6/11

PS3 accounts hacked 4/11 5/11

PS3 Slimmed 9/12 10/12

PS4 console launched 11/13 12/13

PS4 price £349 6/13 7/13

Psy ‘Gentleman’ single 4/13 5/13

Qriocity 3/11 4/11

Quick Tap 6/11 6/11

Rage game 10/11 10/11

Reddit issue apology 4/13 5/13

Remember Me video game 6/13 7/13

Resident Evil 6 game 10/12 10/12

Resident Evil 6 trailer 1/12 2/12

Resident Evil: Retribution 9/12 10/12

Rise of the Guardians 11/12 12/12

Roaming costs capped 3/12 3/12

Robbie Williams #1 11/12 12/12

Microsoft U-turn 6/13 7/13

Microsoft Xbox Music 6/12 6/12

Motorola Xoom 2/11 6/11

Mrs Brown Boys ratings 12/13 1/14

MS Office on iPad 3/14 4/14

MS Outlook re-launch 8/12 8/12

MS Surface preview 6/12 6/12

Muppets Most Wanted 03/14 4/14

Murdered: Soul Suspect 6/14 6/14

Murdoch not a fit person 5/12 5/12

Murdoch questions 10/11 11/11

Murdoch’s BSkyB bid 6/10 2/11

Murray loses Wimbledon 7/12 7/12

Murray wins SPOTY 2013 12/13 1/14

Muse Olympic song 6/12 7/12

Myspace sold for £35M 6/11 7/11

NBA 2K13 game 10/12 10/12

NBA 2K14 game 10/13 10/13

Need for Speed game 11/12 12/12

Need for Speed movie 3/14 4/14

Net neutrality n a 11/10

Netflix in UK 10/11 2/12

New series of Dr Who 9/12 9/12

New Super Mario game 11/12 12/12

New Tomb Raider game 3/13 3/13

Newport Jay-Z spoof 8/10 8/10

Next generation iPlayer 10/13 10/13

Nexus 10 tablet 10/12 11/12

Nexus 4 smartphone 10/12 12/12

Nexus 5 smartphone 10/13 11/13

Nexus 7 tablet 6/12 7/12

NI wins football rights 1/12 2/12

Nintendo ‘3DS XL’ 6/12 7/12

Nintendo 3DS 3/11 6/11

Nintendo Land game 11/12 12/12

Nintendo unveil ‘Wii U’ 6/11 6/11

Nintendo Wii U launched 11/12 12/12

Noah movie 3/14 5/14

Nokia 808 revealed NYR 3/12

Nokia E7 smartphone 2/11 5/11

Nokia Lumia 1020 7/13 8/13

Nokia Lumia 1520 & 1320 10/13 11/13

Nokia Lumia 925 slim 5/13 6/13

Nokia Lumia launched 5/12 5/12

Nokia Music+ 1/13 2/13

Nokia tablet, Lumia 2520 NYR 11 /13

Nokia/MS partnership 2/11 4/11

26


time of fieldwork

Title News Field

Robocop (2014 remake) 2/14 2/14

Rock of Ages movie 6/12 6/12

Runner Runner movie 10/13 10/13

Sams. Gal. Tab S tablets 6/14 6/14

Sams. Z/Tizen phone 6/14 6/14

Samsung #1 smartphone 10/11 11/11

Samsung ‘Smart Home’ 1/14 1/14

Samsung Curve 10/13 10/13

Samsung fined 8/12 9/12

Samsung Galaxy 4/10 8/10

Samsung Galaxy Note 8/12 9/12

Samsung Galaxy Note 8 tab 2/13 3/13

Samsung Galaxy S3 5/12 5/12

Samsung Galaxy S4 unveil 3/13 4/13

Samsung Galaxy Tab 11/10 6/11

Secret Life of Walter MItty 12/13 1/14

Sherlock series 3 1/14 1/14

Sightseers movie 11/12 12/12

SimCity game 3/13 4/13

Sir Alex Ferguson retires 5/13 6/13

Sites go offline for SOPA 1/12 2/12

Sky 3D Channel 10/14 10/14

Sky buys O2 business 3/13 3/13

Sky News Twitter use 2/12 2/12

Sky offers free tablet deal 11/13 2/14

Sky on PS4 5/14 6/14

Skyfall movie 10/12 11/12

Skype on Facebook 6/11 7/11

Sleeping Dogs game 8/12 9/12

Smart TV 2012 4/11

Snapchat hack 1/14 1/14

Snapchat mobile app 1/13 2/13

Sniper Elite 3 game 6/14 6/14

Sonic the H-hog 20 years 1991 7/11

Sony announce PS4 2/13 3/13

Sony Ericsson Xperia Play 4/11 4/11

Sony Move 9/10 11/10

Sony recall 1.6m TVs 10/11 10/11

Sony touchless display NYR 3/12

Sony unveils Xperia Z tablet 1/13 2/13

Sony Xperia Z1 9/13 10/13

Spotify 2/09 2/11

Star Trek Into Darkness 5/13 6/13

Star Trek video game 4/13 5/13

Star Wars films on BD 9/11 9/11

Star Wars/Disney deal 10/12 11/12

Star Wars: Episode VII date 11/13 11/13

Stars at Jubilee concert 6/12 6/12

Steam (gaming service) 2002 8/10

Steve Jobs dies 10/11 10/11

Steve Jobs resigns 8/11 9/11

Stone Roses tour 6/12 6/12

Stones GRRR! album 11/12 12/12

Streaming/Off. Charts 6/14 6/14

Successor to Blu-ray 7/13 8/13

Surface launch 10/12 12/12

Surface Pro 3 launch 5/14 6/14

Tesco Hudl tablet 9/13 10/13

The Amazing Spiderman 2 4/14 5/14

The Croods movie 3/13 4/13

The Daily on iPad NYR 2/11

The Great Gatsby movie 5/13 6/13

The Hobbit movie 12/12 1/13

The Hobbit preview 7/12 8/12

The Hobbit: TDoS 2 movie 12/13 12/13

The Inbetweeners movie 8/11 11/11

The Last of Us game 7/13 8/13

The New iPad 3/12 3/12

The Sun on Sunday 2/12 3/12

The Sweeney movie 9/12 10/12

The Times paywall 6/10 8/10

The Voice 3/12 4/12

The Wolf Among Us game 10/13 2/14

The Wolf of Wall Street 1/14 2/14

The Wolverine movie 7/13 8/13

The Worlds End movie 7/13 8/13

Titanfall 3/14 4/14

Titanic 3D movie 1997 4/12

Trance movie 3/13 4/13

TV Licence decriminalise 3/14 4/14

Tweet Store 9/12 10/12

Twilight: Part 2 movie 11/12 12/12

Twitter launch #Music 4 /13 5/13

Twitter launches Vine 1 /13 2/13

Twitter super-injunctions 6/11 6/11

Ubisoft patch 7/12 8/12

UK HuffPo launched 7/11 7/11

UK pornography filters 6/13 8/13

UK Radioplayer 3/11 4/11

UK’s first 4G network 8/12 9/12

Ultra HD/4K TV sets 10/12 11/12

Vevo launched 12/09 5/11

Virgin Gaming 7/10 8/10

Virgin Media Tube wi-fi 3/12 3/12

Viva Forever' musical 12/12 1/13

Warner Bros. Studio Tour 3/12 3/12

Warner films on FB 3/11 4/11

Watch Dogs game 5/14 6/14

Wiggins wins BBC Sports 12/12 1/13

Wii U console revealed 6/12 6/12

Windows 7 Mobile 11/10 2/11

Windows 8 launched 10/12 11/12

Windows 8 pre-launch 7/12 8/12

Windows 8 preview NYR 3/12

Windows 8 unveiled NYR 9/11

Windows 8 update 5/13 6/13

Windows 8.1 launched 10/13 11/13

Windows phone 8.1 4/14 5/14

Wolfenstein game 5/14 6 /14

World of Warcraft free 6/11 7/11

World War Z 6/13 7/13

Wreck it Ralph movie 2/13 3/13

Wuaki.tv 9/13 10/13

X factor winner #1 12/13 1/14

Xbox Kinect 11/10 11/10

Xbox One announced 5/13 6/13

Xbox One console launched 11/13 12/13

Xbox One price £429 6/13 7/13

Xbox-No Kinect 5/14 6/14

X-Men:DoFP movie 5/14 6/14

Yahoo! buys Summly app 3/13 4/13

Yahoo! buys Tumblr 5/13 6/13

Yahoo! put up for sale 9/11 9/11

YouTube movie rentals 10/11 10/11

YouTube Music Awards 10/13 10/13

YouTube paid subscriptions 5/13 6/13

YouView NYR 11/10

YouView launch 7/12 7/12

Zero Dark Thirty movie 1/13 2/13

our contact details

Steve Evans – entertainment & technology [email protected] 07849 172 341

Lee Langford – technology & telecoms [email protected] 07966 339 606

Martin Bradley – media & entertainment [email protected] 020 8263 5220

Denholm Scotford – business development [email protected] 07989 388 164

Pete Cooke – sector head [email protected] 07989 387 093












Harris Interactive Buzz Report - July 2014

Data & Analytics

Transcript of Harris Interactive Buzz Report - July 2014