Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA...

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Harnessing user behaviour and AI to reverse engineer filter bubbles

Transcript of Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA...

Page 1: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER

Harnessing user behaviour and AI to

reverse engineer filter bubbles

Page 2: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER

The fastest content discovery for newsrooms & publishers.

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Who do we work with?

Page 4: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER

What happened in 2017?

1. FB influencing opinion wasn’t ‘crazy’2. Fake engagement took over the USA (and

no one noticed)3. Further polarisation4. Filter bubbles became Filter prisons

Page 5: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER
Page 6: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER
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From 46kTo 8.4kLikes

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Extreme, controversial and fake news is rewarded by design

Page 9: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER

Alt Right spokespeople have become publishers

Page 10: Harnessing user behaviour and AI to reverse …...2018/03/05  · ezyinsights LINDA NIEUWS TRESMEDIA NEWS 000 LRF MEDIA minutes UPPSKATTAÌ ILTA=SANOMAT Aller s anoma ta entum BAUER

Popular ones

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Q. How can we see what Facebook hides?

A. Using a lot of data

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Data included in our demo:

48,050 of the top FB pages~500,000 posts

200 million users3.3 billion data points

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https://docs.google.com/file/d/1r4vsNGWYnhx178uN4C63jqwxIcFydPmY/preview
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No obvious groups emerge

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Very limited exposure to mainstream news sources

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Comparison with NYT audience

Mainly news outlets

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In Conclusion

● Uncover popular filter bubbles ● Distribute along a spectrum

● Compare audiences


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