Harmony Marketing Partners 2015
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Transcript of Harmony Marketing Partners 2015
![Page 1: Harmony Marketing Partners 2015](https://reader037.fdocuments.in/reader037/viewer/2022103120/55d39f7bbb61eb0c6b8b4621/html5/thumbnails/1.jpg)
Sound Familiar?
You lead a company with limited or no formal marketing function, and you want to take your brand promotion to the next level.
Your portfolio includes smaller brands that you believe have more sales potential, but are currently under-represented in the market.
You have a busy, sales-oriented staff with no spare time to drive marketing initiatives, and you have limited promotional resources.
Your sales and distribution partners have been asking for better marketing initiatives to help them close more business.
You realize competition from larger players has increased due to their strong marketing efforts.
You know more can be done to grow market share, revenue and profit.
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The Traditional Marketing Model
The In-House Marketing
Team
The Ad Agency and
Vendors
Set Brand Objectives
Devise Marketing Strategy
Craft Brand Positioning
Establish Customer Targets
Interact with Sales Force
Conduct Market Research
Set the Forecast
Handle Packaging/Labeling
Develop Creative Concepts
Craft Message Platforms
Design Sales Collateral
Develop Tactical Plans
Devise Media Plans
Produce Marketing Collateral
Establish Digital/Social Plan
Evaluate Results
&
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The Pitfalls of the Traditional Model
Costly overhead
Long-term contracts
Full-time, permanent employees
Small brands get the
Agency’s “B Team”
More people to train and
manage
Means less
…for your business.
&
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Why shouldn’t your brands get the
attention they need for growth, without
wasting valuable resources or employing
additional staff?
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The Harmony ProcessTM
Lean Efficient Focused Professional
1. Your business, brands, markets and goals will be fully understood.
2. Your marketing plan will be prepared focusing on your objectives.
3. Your campaign will be efficiently created.
4. Every aspect of your plan will be professionally executed.
5. Marketing impact will be evaluated and reported to you.
Learn
Plan
CreateExecute
Evaluate
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Eric Schreiber, President & Brand Champion
Brand Marketing and Sales Experience• 18 years client-side experience
• Strong strategic marketer
• In-line brand management
• 10+ new product launches
• US and Global expertise
• Effective sales force collaborator
Advertising Agency Leadership Expertise• 7 years agency-side experience
• Account, Strategy and Creative team leadership
• Creative platform development
• Positioning and message creator
• Multi-channel tactical planning and execution
• Metrics and ROI assessments
25-year career spanning consumer, animal health and human health marketing and advertising
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Animal and Human Health Experience
Vaccines, parasiticides, pain management, nutritionals Companion animal, equine, dairy, distribution
Professional and consumer
Vaccines, oncology, multiple sclerosis Distribution
Professional and consumer
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The Harmony Brand ChampionTM Independent expert partners are leveraged according to your needs
Brand ChampionTM is bothmarketing manager and
advertising manager
Client
GraphicDesigner
WebDeveloper
Copywriter ProductionManager
ConventionPlanner
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A Fully Customized Solution
Duration: long or short-term, full or part time
Location: virtual and/or on-site location
Collaboration: tailored mix of partners as needed
Organization: flexible to work embedded in your
team
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The Harmony Credo is to…
I. Operate ethically, professionally and transparently in all business dealings and relationships.
II. Use streamlined processes to maximize the return on your investment.III. Fully understand your business and brands before making any
recommendations.IV. Prioritize people and collaboration, focusing intensively on one-to-one
service.V. Recommend strategies and plans in the best interest of the brand.VI. Produce the highest quality end-product.
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BenefitsQuality
• You get high quality marketing and advertising usually reserved for brands with large budgets.
Money
• You save money with no permanent, full-time employees to hire, train, or manage.
Time
• You save time by dealing with one person instead of multiple vendors.
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Contact Information
Eric Schreiber, President and Brand Champion(610) 368-0815ericschreiber@harmonymarketingpartners.comwww.harmonymarketingpartners.com