HAR Tools to Enhance Your Re al Estate...
Transcript of HAR Tools to Enhance Your Re al Estate...
®
HAR Tools to Enhance Your Real EstateBusiness
Houston Assocation of Realtors
3 Hours CE
Course#: 03-00-027-28241
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HAR Tools 3/2016
Table of Contents
1. MLS Section 3
1.1 MLS Menu ............................................................................................................................ 3
1.2 MLS Tools Menu .................................................................................................................. 5
1.3 Supra Menu ......................................................................................................................... 7
1.4 MLS Statistics & Reports Menu .......................................................................................... 8
1.5 MLS Education Menu .......................................................................................................... 9
1.6 MLS Information ................................................................................................................. 9
2. Leads / Appointments Section 10
2.1 Leads/Appointments Menu ............................................................................................. 10
2.2 Lead Settings Menu .......................................................................................................... 11
3. My Account Section 11
3.1 Membership Information Menu ...................................................................................... 11
3.2 Personalize Information Menu ........................................................................................ 12
3.3 Communication Menu ...................................................................................................... 13
3.4 Participation ...................................................................................................................... 14
4. Agent Tools 14
4.1 Website and Blog .............................................................................................................. 14
4.2 Marketing Tools ................................................................................................................ 14
4.3 Tools for Your Non-HAR Site Menu ................................................................................. 15
4.4 Market Your Website Menu ............................................................................................. 16
4.5 Consumer Services ............................................................................................................ 17
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HAR Tools 3/2016
MLS Section
1 MLS Section
1.1 MLS Menu
MLS Menu
· Tempo MLS-
Enter Tempo MLS
· Fusion MLS-
Enter Fusion MLS
· My Listings-
View your current and sold listings and “Select an Action” to market them
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MLS Section
· My Office Listings-
Quick access to view your office’s listings
· FIND MLS Search-
Search local and nationwide listings- this tool is owned by Realtor.com
· MLS Data Co-op Search-
Search local and nationwide listings- this tool is owned by Corelogic
· RPR (Realtors Property Resource)
Search Local and nationwide listings- this tool is owned by NAR
· Listhub Dashboard-
Access to listing traffic reports from 3rd
party websites
· My Violations-
View current and past MLS violations
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MLS Section
· MLS Data Input Sheets-
Tool used to assist in collecting data to add to your listings
· MLS Support Numbers-
Contact numbers for support
· Fusion MLS Info-
Link used to access Fusion training and information
· Realtor Listing distribution Chart-
Used to add value to listing presentations
1.2 MLS Tools Menu
MLS Tools Menu
· Instant CMA-
Assists in creating an accurate and impressive CMA for your clients
· HomeSite-
Create a beautiful and engaging listing website in minutes
· Market Insight-
Send clients the market information that they are looking for that cannot be
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MLS Section
found on HAR.com
· Listing Traffic Report-
View how many times your listings were viewed and share with clients
· Forms Manager-
Access and download HAR, TAR and TREC forms
· Open House Manager
Find and Enter Open Houses
· Price Reductions-
Edit if you would not like price reductions to be visible to consumers
· Pending Listings-
Edit if you would not like a pending listing to be visible to consumers
· Request an Appointment-
Turn off the ability to have online appointments requested by other MLS
subscribers
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MLS Section
· 713-REALTOR Property Hotline-
Enable this tool to use in combination with 713-REALTOR signage
· Marketing System-
Link to markitforrealestate.com
· Advertise w/ MyAgentAds.com-
Link to Hearst media services where you can advertise on chron.com and in
the Houston Chronicle
· Geo Market Area Map-
Consumer-centric descriptions for various parts of town- searchable criteria
in MLS
1.3 Supra Menu
Supra Menu
· Supra Showing Report-
Displays a list of Supra boxes and allows you to assign them to a listing
· Supra Web Login-
Link to Supra website
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MLS Section
· Supra Compatible Devices-
List of compatible mobile devices
· Supra Customer Service-
1-877-699-6787
1.4 MLS Statistics & Reports Menu
MLS Statistics & Reports Menu
· MLS Market Statistics/Analysis-
Local market trends reports
· Statistical Reports Manager-
This broker-only tool allows brokers to see statistical information about their
agents’ listings and performance
· MLS Press Release-
Link to latest market information
· Top Producers List-
Quarterly Top Producer Reports
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MLS Section
1.5 MLS Education Menu
MLS Education Menu
· MLS Training Courses-
Link to register for MLS classes
· MLS Online Rules Training Course-
To be used as a training tool when an agent receives an MLS fine
· MLS Rules & Regulations-
A list of all of the MLS Rules
· Top MLS Rules to Remember-
The most often violated MLS rules
· MLS Listing Status Definitions-
The eight different listing status codes used by HAR
1.6 MLS Information
MLS Information
· MLS Latest Articles-
Link to HARconnect.com
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MLS Section
· About HARMLS-
An overview of our MLS systems
· MLS Advisory Group-
Link to view the current MLS Advisory Group Members
· MLS Advisory Meeting Room-
Used by MLS Advisory Group Members
2 Leads / Appointments Section
2.1 Leads/Appointments Menu
Leads/Appointments Menu
· AgentSpot-
Helps members gain additional exposure in their market areas
· Leads-
This report shows all email leads delivered to you during the tern of your
listings on HAR.com
· Phone Leads-
Leads delivered to via 713-REALTOR and “Have Agent Call Back” button on
HAR.com
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Leads / Appointments Section
· My HomeFinder Bookmarks-
View the number of times your listings have been bookmarked by a
consumer
· My Contacts-
View and add contacts
· STAR Report-
Personalized web statistics
2.2 Lead Settings Menu
Lead Settings Menu
· Communication Preferences-
Specify how you would like to be contacted by consumers
3 My Account Section
3.1 Membership Information Menu
Membership Information Menu
· My Contact Information-
View and edit your personal information
· Automatic Billing-
Set up automatic recurring billing for your dues
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My Account Section
· My Membership Card-
View and print your membership card
· My Elected Officials-
View the Elected Officials that correspond with your home address
· Pay Dues Online-
Make secure online payments
· Information About Brokerage Services-
Downloadable IABS forms and HTML code to put IABS forms on your website
or blog
3.2 Personalize Information Menu
Personalize Information Menu
· Manage Your Profile/Bio-
Provide information about yourself, your business and your accomplishments
· Manage Your Photo-
Upload or update your headshot
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My Account Section
· Manage Your Profile Video-
View and edit your profile video
· Manage Your Designations-
Add Realtor Designations you have earned to your account
· Manage Social Media and External Links-
Add URLs to allow consumers to “follow” you on your various social media
platforms
· Manage Your Languages and Cultures-
Designate if you speak another language or specialize in another culture
· Create Email Signature-
Create a custom email signature that you can use in various email platforms
3.3 Communication Menu
Communication Menu
· My Communication Preferences-
Specify how you would like to be contacted by consumers
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My Account Section
3.4 Participation
Participation
· My TREPAC Investments-
View your year to date and previous year investments
· My Volunteer Activities (HAR Flame)-
Add volunteer activities to your profile
4 Agent Tools
4.1 Website and Blog
Website and Blog
· Manage Your Website-
Create and edit your free member website
· Manage Your Blog-
Create and edit your HAR blog
4.2 Marketing Tools
Marketing Tools
· Manage Your Client Experience Rating-
Opt-in and manage your Client Experience Rating account
· Mange Social Media and External Links-
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Agent Tools
Add URLs to allow consumers to “follow” you on your various social media
platforms
· Real Estate Community-
Ask and answer real estate questions to connect with other Realtors and
consumers
· Social Networking Plug-in for MLS-
Automatically generations alerts to followers of your new or updated listings
· My Neighborhoods-
Create inventory links for neighborhoods you market
· Digital Signatures- Realtor How To’s-
Link to educational information
· Create/Manage Your Newsletter-
Create and manage your free monthly newsletter
4.3 Tools for Your Non-HAR Site Menu
Tools for Your Non-HAR Site Menu
· Featured Listings on your Website
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Agent Tools
· IDX Tools for your Website
· Real Estate Videos for your website/blog
· Widgets for your website
· Neighborhood links for your website
· Client Experience Rating Badges
· Lead Capture Form: Contact Me
· Get Your Free Home Valuation Form
· Lead Capture Form: Request a CMA
4.4 Market Your Website Menu
Market Your Website Menu
· Point to Your Domain Name-
Used to have your personal domain reflect your HAR website
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Agent Tools
· Search Keywords and Ranking SEO-
A research tool to assist with Search Engine Optimization
4.5 Consumer Services
Consumer Services
· Agent Self-Assessment Checklist-
Helps agents learn about the HAR tools that have been developed to help
them in their day-to-day real estate activities
· eLearning: HAR Tools-
Instructional videos for various HAR Tools and MLS
· Consumer Service Checklist-
Create checklists for different client needs
· Consumer Research Panel-
Study of more than 8,700 HAR.com subscribers to find out their buying and
selling needs and preferences
· Tools Available to Members and Consumers-
A complete list of tools available to members and consumers