HANZ DE FUKO - POLAND

By: Cang Pham & Hanh Nguyen

Started in San Francisco – February 2009

CEO – David Alfonso

COO – Christopher Zent

Concept – “One of A Kind”

Made in U.S.A

POLAND

Population = 38.54 million inhabitants

6th largest country in Europe

70th largest in the world

Capital – Warsaw (1.7 million inhabitants)

Official language is Polish

Currency is Zloty (PLN)

OTHER CITIES

Lódź (782,000)

Kraków (758,000)

Wrocław (639,000)

Poznań (576,000)

Gdańsk (462,000)

Szczecin (415,000)

MARKET OVERVIEW

Adopt privatization and economic liberalization

Export partners:

Germany, the UK, the Czech Rep., France, Italy, the Netherlands,

and Russia

Economy Sector:

Services (63%), Manufacturing (33.3%), and Agriculture (3.6%)

United States and Poland

GDP growth 20% from 2008 – 2013

ECONOMIC POSITION

2015, Economic freedom score is 68.6

42nd freest in the world

GDP = $815.5 billion

GDP per Capita = $21,214

Unemployment is 10.4%

Inflation = 0.9%

ELECTRONIC COMMERCEOver 70% have Internet access

72% conduct online transactions

M-commerce

28% of smartphones users visit online shops

E-commerce growth 20% per year

2013, Poles spent $8.4 billion online

HANZ DE FUKO QUICKSAND

Increasing the use of beauty products from herbs and

natural ingredients

High demand of grooming and fashion in Poland.

Competitors: Procter & Gamble, L’oreal

Opportunity to develop a premium hair product Hanz

de Fuko has marked a good market for organic

treatments, “one of a kind” hair care products.

DISTRIBUTION & SHIPPING Shipping by airplane (2-3 weeks) to Warsaw. Sephora : 50 bottle to every Sephora store

(about 17 stores) Hair salons : 15 bottles to one hair salons

(about 10 salons) Giving 1,000 sample size of Hanz de Fuko for

free purchase gifts.

PRICING & COSTS One of the best selling of the product line: Hanz de Fuko Quicksand (hair

gel style)

Quantity: 60ml

Price: €15.96

Direct of cost sales: € 5,470

Sephora Discounts: € 4,950 -- (€ 4.95 per unit)

Hair Salon Discounts: €593 -- (€ 3.95 per unit)

Sample products: €2,000 -- (€2/unit)

Shipping cost: €1,000 -- (1,000 unit) Sticky note: €500

Net profit: € 1,437 => €1.5/unit (10% ROI)

PROMOTION

Personal selling: hair salon’s dealers

Social media: Facebook, Twitter, Pinterest,

YouTube,… (feedbacks, ratings)

Coupons: 10% of €50 purchase =>encourage

the purchase or sale of our products for the

first launching

YOUTUBE

DanielAlfonsotv – 91,365 subs & over 9.9 million views

BluMaan – 207, 010 subs & over 12.8 million views

TheGentlemansCove – 119,401 subs & over 7.5 million

views

TheSalonGuy – 130,465 subs & over 17 million views