Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool,...

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Handbook Digital Commerce: 8 keys to increase conversion through success cases 1to1Europe: 19-20 October 2017

Transcript of Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool,...

Page 1: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

Handbook Digital Commerce: 8 keys to increase conversion through success cases

1to1Europe: 19-20 October 2017

Page 2: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

VTEX Introduction Video

Page 3: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

1. Use a Scalable Platform

SONY LATAM CASE

Page 4: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

2. Agile Time-to-Market

SONY LATAM CASE

Page 5: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

3. Increase recurring purchases

WHIRLPOOL CASE

Page 6: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

4. Efficient handling of orders

WHIRLPOOL CASE

Page 7: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

5. PICK-UP STORE

FRÁVEGA CASE

Page 8: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

6. Optimization of operational processes

SARKANY CASE

Page 9: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

7. BLACK FRIDAY –CYBER MONDAY-Massive Events

SPORTLINE CASE

Page 10: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

8. Reduce cart abandonment rate

TOTTO CASE

Page 11: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

VTEX Smart Checkout

Page 12: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

SONY LATAM case: key points

- True cloud technology solution.- Ease of integration with other existing

technologies in the company- Agile Time-to-Market- Offer an updated solution that provides

a competitive edge for customers with updates on a daily basis

SONY LATAM CASE

Page 13: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

WHIRLPOOL case: key points

- Possibility to Storage of PCI DSS certified credit cards - which increases the recurring purchase rate - Quick order management through

the Order Management System (OMS), visualizing the flow of each order in real time and accompanying all the interactions in the timeline

WHIRLPOOL CASE

Page 14: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

FRÁVEGA & SARKANY cases: key points

- Implement the strategy of pick up store creating security to the consumer when making the purchase

- To improve the user experience, it is necessary to automate to the maximum the operational processes

FRÁVEGA & SARKANY CASES

Page 15: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

SPORTLINE & TOTTO cases: key points

- Support peak traffic during mass events without compromising the stability of operations.

- Smart Checkout without registration and without password, fast and secure.

SPORTLINE & TOTTO CASES

Page 16: Handbook Digital Commerce: 8 keys to increase conversion through success cases: SONY, Whirlpool, Frávega & Sarkany, Sportline & Totto : 8 keys to increase conversion through success

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