Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business
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Transcript of Hamstrung SEO - How to Attain Confidence and Trust in a Larger Business
Hamstrung SEO:How to Attain Confidence and Trust in a Larger Business
Rob Hughes // JD Williams
FIRST OF ALL… HEALTH AND SAFETY
ROB HUGHES // SEO, SOCIAL, CONTENT, DEVELOPMENT
HEAD OF EARNED @ JD WILLIAMS GROUP // N BROWN GROUP PLC
RUNNING A TEAM WITH SOME GREAT SEARCH, SOCIAL AND CONTENT CAPABILITIES AND GETTING THE CHANCE TO HELP GROW SOME AMAZING, INTERNATIONAL BRANDS.
WITH EXPERIENCE IN SEARCH, SOCIAL, CONTENT AND DEVELOPMENT SINCE 2004; ROB BRINGS A WEALTH OF EXPERIENCE MAKING HIM PERFECTLY POSITIONED TO DELIVER AND SUPPORT A CLIENT’S SEARCH STRATEGY AND CAMPAIGN FROM THE GROUND UP
ROB.HUGHES87
_ROBH_
ROB.HUGHES87
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N BROWN GROUP PLC
A LEADING DIGITAL FASHION RETAILER, WITH 140 YEARS OF EXPERIENCE.
WE OFFER OUR CUSTOMERS AN EXTENSIVE RANGE OF PRODUCTS, PRINCIPALLY CLOTHING, FOOTWEAR AND HOMEWARES.
WE ARE SIZE INCLUSIVE, FROM 10-32 IN WOMENSWEAR AND S TO 5XL IN MENSWEAR. THIS MEANS WE MEET THE NEEDS OF TWO SIGNIFICANT BUT UNDER-SERVED CUSTOMER GROUPS – SIZE 20-PLUS AND AGE 50-PLUS.
TRADITIONALLY A MAIL ORDER CATALOGUE BUSINESS, WE NOW SEE OVER 60% OF DEMAND COMING FROM ONLINE, AND ARE CHANGING OUR APPROACH ACCORDINGLY. IN ORDER TO DRIVE BOTH SALES AND BRAND AWARENESS, WE ALSO OPERATE A SMALL STORE ESTATE IN THE UK, FOCUSED ON KEY SHOPPING AREAS.
WE’VE ALL BEEN THERE
WHAT DON’T YOU UNDERSTAND?!?!
A LOT OF ISSUES STEM FROM TRUST
PROCESS TECHNOLOGY INTEGRATION CELEBRATION COMMUNICATION
Five Pillars of Success
SO, HOW DO YOU DO IT?
1. PROCESS
2. TECHNOLOGY
3. JOINED UP THINKING
4. CELEBRATING WINS
5. COMMUNICATION
Ultimately there is no such thing as failure.
There are lessons learned in different
ways.Twyla Tharp