Attain Presentation

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ATTAIN Presentation

description

Presentation on how Attain works (www.attainim.co.uk) and how it was developed by Parker Sandford (www.parkersandford.com)

Transcript of Attain Presentation

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ATTAIN Presentation

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Parker Sandford Heritage

CreativeTeam

Creative10 YearsExperience

Strategic OnlineApproach

StrategicExecution

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10 Years Experience

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Creative Team

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Measure

Deploy

Data Segmentation

Design & Develop

Free Listings

Paid ListingsRatings & Reviews

Paid Search AffiliatesAd Networks

Press Releases

Events & Promotions

Social Networks

Blogging/Tweeting

Content Sharing

Articles

BlogsSEO

EngagingBrand Messages

Flexible

UsabilityRich Media

Data BuildingScalableIntegrated

Web StandardsValidation

PortalsLead Generation

Strategic OnlineApproach

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Strategic Execution

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Marketing Evolution

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Digital in Detail

Internet E-mail

@

Mobile SocialSocial

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The Internet

Internet

0

400,000,000

800,000,000

1,200,000,000

1,600,000,000

2,000,000,000

Internet

0

400,000,000

800,000,000

1,200,000,000

1,600,000,000

2,000,000,000

19952000

20052009

Internet Users World Wide

45 Million in 1995 to 1.7 Billion in 2009

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The Internet

Internet

738,257,230

418,029,796

67,371,700

20,970,490

179,031,479

252,908,000

Internet User by Continent

AsiaEuropeAfricaOceania / AustraliaLatin AmericaNorth America

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• Measured website traffic

• Who is looking at what and when

• How long they stay on your website

• How they found your website

• Highlight common routes to products and services

The Internet

Internet

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Digital in Detail

Internet E-mail

@

Mobile SocialSocial

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E-mail Marketing

E-mail

@ 90 TrillionThe number of emails SENT in 2009

247 BillionAverage number of email per day

200 BillionAverage number of SPAM email per day

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• Inbound and outbound communication

• Measure campaign effectiveness

• Easily highlight data anomalies

• Easy to deploy manually or automatically

• Dynamic trigger e-mails (Reactive and Proactive)

• High-response rate when relevant to customers

E-mail Marketing

E-mail

@

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Digital in Detail

Internet E-mail

@

Mobile SocialSocial

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Mobile Marketing

Mobile

150 MillionActive users accessing Facebook through mobile

24 %Of mobile users have a smart phone

2 secondsTime ebay takes to sell 1 item via mobile

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Mobile Marketing

Mobile

• Instant messaging

• Order/Reservation confirmations

• TXT 2 Buy

• Location information

• Growing smart phone market

• Quick view/response

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Digital in Detail

Internet E-mail

@

Mobile SocialSocial

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Social Media

SocialSocial

27.3 MillionNumber of tweets on Twitter per day

260 BillionPage views on Facebook per month

2.5 BillionPhotos uploaded each month to Facebook

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Social Media

SocialSocial

0

60

120

180

240

300

0

60

120

180

240

300

LinkedInTwitter

MySpaceFacebook

Page View per Month

(Billions)

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Social Media

SocialSocial

• Insight into word of mouth

• Improve customer experience

• Conversation tool

• Communicate quickly to large audiences

• Multi-media (Text, Video, Picture)

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Data Explosion

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Negatives of Data

Generally not understood within companies

Difficult to value as a business asset

Lack of integration between departments and systems

Out of date quicklyNegatives

Can reflect a poor image on the company

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Good information will drive good campaigns

Can really help drive business objectives

Improve the customer experience

Timely triggered information

Positives of Data

Positives

+Understand your customer

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How ATTAIN Works

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Fragmented data capture

storedata

data

data

Database

1

Database2

Database3

telemarketing

online

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Single customer view

store

singlecustomer view

telemarketing

onlinedata

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Relevant, targeted messages

“buy one book

get one free”

“20% offfinal bill”data

“free tennislesson”

segment e

e

e

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One-on-one conversation

Simple

Relevant

1 on 1

I amInterested

I’ve Bought

I Like

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Improved customer experience

THANKS FORREGISTERING

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Complete ‘data cycle’

data

learn

sales

call centre

online

store

segment

deliver @