Attain Presentation
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ATTAIN Presentation
Parker Sandford Heritage
CreativeTeam
Creative10 YearsExperience
Strategic OnlineApproach
StrategicExecution
10 Years Experience
Creative Team
Measure
Deploy
Data Segmentation
Design & Develop
Free Listings
Paid ListingsRatings & Reviews
Paid Search AffiliatesAd Networks
Press Releases
Events & Promotions
Social Networks
Blogging/Tweeting
Content Sharing
Articles
BlogsSEO
EngagingBrand Messages
Flexible
UsabilityRich Media
Data BuildingScalableIntegrated
Web StandardsValidation
PortalsLead Generation
Strategic OnlineApproach
Strategic Execution
Marketing Evolution
Digital in Detail
Internet E-mail
@
Mobile SocialSocial
The Internet
Internet
0
400,000,000
800,000,000
1,200,000,000
1,600,000,000
2,000,000,000
Internet
0
400,000,000
800,000,000
1,200,000,000
1,600,000,000
2,000,000,000
19952000
20052009
Internet Users World Wide
45 Million in 1995 to 1.7 Billion in 2009
The Internet
Internet
738,257,230
418,029,796
67,371,700
20,970,490
179,031,479
252,908,000
Internet User by Continent
AsiaEuropeAfricaOceania / AustraliaLatin AmericaNorth America
• Measured website traffic
• Who is looking at what and when
• How long they stay on your website
• How they found your website
• Highlight common routes to products and services
The Internet
Internet
Digital in Detail
Internet E-mail
@
Mobile SocialSocial
E-mail Marketing
@ 90 TrillionThe number of emails SENT in 2009
247 BillionAverage number of email per day
200 BillionAverage number of SPAM email per day
• Inbound and outbound communication
• Measure campaign effectiveness
• Easily highlight data anomalies
• Easy to deploy manually or automatically
• Dynamic trigger e-mails (Reactive and Proactive)
• High-response rate when relevant to customers
E-mail Marketing
@
Digital in Detail
Internet E-mail
@
Mobile SocialSocial
Mobile Marketing
Mobile
150 MillionActive users accessing Facebook through mobile
24 %Of mobile users have a smart phone
2 secondsTime ebay takes to sell 1 item via mobile
Mobile Marketing
Mobile
• Instant messaging
• Order/Reservation confirmations
• TXT 2 Buy
• Location information
• Growing smart phone market
• Quick view/response
Digital in Detail
Internet E-mail
@
Mobile SocialSocial
Social Media
SocialSocial
27.3 MillionNumber of tweets on Twitter per day
260 BillionPage views on Facebook per month
2.5 BillionPhotos uploaded each month to Facebook
Social Media
SocialSocial
0
60
120
180
240
300
0
60
120
180
240
300
LinkedInTwitter
MySpaceFacebook
Page View per Month
(Billions)
Social Media
SocialSocial
• Insight into word of mouth
• Improve customer experience
• Conversation tool
• Communicate quickly to large audiences
• Multi-media (Text, Video, Picture)
Data Explosion
Negatives of Data
Generally not understood within companies
Difficult to value as a business asset
Lack of integration between departments and systems
Out of date quicklyNegatives
Can reflect a poor image on the company
Good information will drive good campaigns
Can really help drive business objectives
Improve the customer experience
Timely triggered information
Positives of Data
Positives
+Understand your customer
How ATTAIN Works
Fragmented data capture
storedata
data
data
Database
1
Database2
Database3
telemarketing
online
Single customer view
store
singlecustomer view
telemarketing
onlinedata
Relevant, targeted messages
“buy one book
get one free”
“20% offfinal bill”data
“free tennislesson”
segment e
e
e
One-on-one conversation
Simple
Relevant
1 on 1
I amInterested
I’ve Bought
I Like
Improved customer experience
THANKS FORREGISTERING
Complete ‘data cycle’
data
learn
sales
call centre
online
store
segment
deliver @