1Name, location, date

Alice Sabatelli e-Commerce, March 2015

Hamburg SüdeCommerce Web-based Platform and App

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Agenda

eCommerce in Shipping

2

3 Hamburg Süd App

4

1

Hamburg Süd eCommerce Portal

Outlook

eCommerce Drivers in the Shipping Industry

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•Multi-carrier portals proliferation

•Shippers / forwarders utilize different carriers

• Increasing eCommerce capabilities across all industries

Market Trends Diversification Autonomy

Shipping Lines

must align to

market trends

•Customers want be able to choose among several possibilities of placing transactions with Shipping Lines

•Shipping processes are standardized yet offer is very diverse

•Need to develop own eCommerce capabilities

•Less dependency on 3rd party eCommerce portals

Shipping Lines

are compelled to offer

alternative solution to

multi-carrier portals

Shipping Lines

develop proprietary

eCommerce solutions

Current Hamburg Süd varied eCommerce Portfolio

4

Marketing & Sales

Booking Documentation Track & Trace Invoicing

INTTRA

GT Nexus

CargoSmartMulti-carrier

3rd party eCommerce

Portals

Hamburg Süd ePortal

App

Bilateral EDI

App

Hamburg SüdProprietary

eCommerce Solutions

Hamburg Süd eCommerce Portal

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Marketing and Sales: BAF, THC and GRI

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Coming Soon!Tariff Publishing

Enhanced Schedules Solution (preview)

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Currently testing enhanced version

Bookings & Shipping Instructions (registered users only)

Booking: creation and overview Shipping Instructions: creation, templates, drafts, overview

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Bill of Lading Printout Application (only registered users)

9Name, location, date

Currently working on an web-based

ePortalB/L concept

Track and Trace (By Container, Booking or B/L Reference)

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Hamburg Süd eCommerce App

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The Hamburg Süd app is available for: iOs,

Googleplay, Blackberry and focuses on the most

used functions

The Hamburg Süd app was jointly developedin co-operation with Capgemini

Track & Trace function

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User can search by Container Bill of Lading or Booking number to track

container activity of a particular shipment

Recent activity is the latest container move depending

on search date

All remaining container activity for a shipment ‘life cycle’ from the most recent

container move to the oldest

Equipment size and type information

Vessel, voyage and direction Information

Shipment origin and destination information

Schedules point-to-point function

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Origin and destination information and

connection details summary

Detailed transport plan

Transit time and transhipment information

Vessel, voyage and direction information per

transport plan leg

Offices and news (push notification) functions

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Office search or GPS search

Users can decide to activate push notification

based on their news preferences

Thank You for Your Attention!Any Questions?

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