Social commerce - eCommerce Breakfast Hamburg (22.10.2012)
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Transcript of Social commerce - eCommerce Breakfast Hamburg (22.10.2012)
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Social CommerceMehr als ein Buzzword(!)?
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Was ist Social Commerce?
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Handel war schon immer sozial
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Quelle: http://go-globe.com
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Entdecken und EmpfehlenSocial Bookmarking Dienste
Polyvore, Pinterest, Stylehive
Präsentieren und VerdienenSocial Commerce Plattformen
Spreadshirt, Dawanda, Stella&Dot
Bewerten und KommentierenReview Sites and Buying Guides
Bazarvoice, eKomi, Ciao, Dooyoo
Suchen und VergleichenProduktsuchmaschinen, Preisvergleichsportale
Günstiger.de, Billiger.de, Preisvergleich.de
Wo beginnt Social Commerce?
Quelle: Zukunftsinstitut - http://goo.gl/kysVn
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Kundenrezension = Must have
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Unabhängigkeit = höher Trust
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Unabhängigkeit = höher Trust
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Inspiration und neue Zugangswege
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Inspiration und neue Zugangswege
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Inspiration und neue Zugangswege
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Shop together with friends...
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Das eigene Business...
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... skalieren über Kunden!
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Facebook und Commerce!?
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9 von 10 FB Stores sind Fanshops
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Content + Advertising = Umsatz
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?
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... more than Selling on Facebook
Quelle: Paul Marsden / socialcommercetoday.com
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vs.
Der Opengraph als Datenquelle...
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Produktvorschläge via Profil
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... auch für „Freunde“
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... passende Produkte finden
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