Halsey House Public Relations Plan

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Halsey HouseBed & Breakfast

Public Relations Plan

Est. 2015

Meet the Team

Jessica Scarcella [email protected]

Hannah [email protected] Manda Goldberg

[email protected]

Executive Summary

Working with David and David this past semester has been a pleasure forall three of us. We wanted to focus on helping the Davids continue to brandthemselves along with the fabulous Halsey House Bed & Breakfast. We

have worked very hard these past few months to develop a public relationsplan that would be both beneficial and practical to the Davids and the

Halsey House Bed & Breakfast.It is important that Halsey House Bed & Breakfast keeps its lines of socialcommunications open with bloggers and media. Social media has been agreat impact for the brand, especially introducing Instagram and Twitter.

The Davids do a great job with Facebook. Not only is a large percentage ofthe target market on these social platforms but this is now how the media

communicates with one another and how buzz gets around.Halsey House Bed & Breakfast has a warm and welcoming feel just as soonas you enter the door, this is why documenting with photos and posting

these photos on social platforms is so important.In this book we have provided the necessary tools needed to send outmaterials to press, bloggers and media as well as social media tips and

tricks and how to access all of the accounts and utilize them all to the bestof your abilities.

We have also left you with a few suggestions we feel might benefit theHalsey House Bed & Breakfast.

Again, we have thoroughly enjoyed working with the Davids. Should youever have any questions, never hesitate to reach out.

All the best,Jessica, Hannah and Manda

Goals

To brand The Halsey House Bed &

Breakfast and “The Davids”

To increase and enhance social media

between the months of September &

December 2015

Facebook

Instagram

Twitter

Build Awareness between the months of

September & December 2015 to increase

guests in the off seasons

Est. 1829

Media OutreachPages 5-8

Media ListTraditional media relations involves pitching businesses and products tothe media. Pitching has the ability to generate free publicity for HalseyHouse Bed & Breakfast in local newspapers, magazines, and online

news outlets. The Finger Lakes region has numerous outlets that wouldbe receptive to do a feature story on Halsey House Bed & Breakfast.

UVM’s stand for Unique Visitors per Month on a website.Circulation is the number of copies of each issue of a

newspaper or magazine distributed.

See the list below for contact information.

Cornell Chronicle

Daily News from Cornell University

General Contact

(phone) 607-255-4206

(email) http://news.cornell.edu/content/contact-us

(website) http://news.cornell.edu/

Dragon Chronicle (SUNY Cortland)

Weekly News from SUNY Cortland

Kimberly Mazzarro - Editor-in-chief

(phone) 607-753-2803

(email) [email protected]

(website) http://dragonchronicle.wix.com/dragon-chronicle

WBNG-TV Online (Binghamton)

Local Binghamton news station

UVM’s: 163,692

Scott Gallagher

(phone) 607-729-8812 ext. 272


(website) http://www.wbng.com/

Fingerlakes.org

Official Finger Lakes Tourism Alliance

Website

General Contact

(phone) 315-536-7488


(website) http://www.fingerlakes.org/

Ithaca Journal

News and information for Ithaca and Tompkins County

Circulation: 9,050

Lois Wilson; Content Editor, Local News

(phone) 607-272-2321


(website) http://www.ithacajournal.com/

Media List Finger Lakes Times Online

Finger Lakes Times website

UVM’s: 44,578

Chuck Schading

(phone) 315-789-3333 ext. 250


(website) http://www.fltimes.com/

Ithaca Chamber of Commerce

General Contact


(website)

http://www.tompkinschamber.org/

Newyorkupstate.com

Online site with tourism information on

Upstate New York

General Contact


(website) www.newyorkupstate.com

IC View

Yearly Ithaca College Magazine

General Contact

(phone) 607-274-1813


(website) http://www.ithaca.edu/icview/

Life in the Finger Lakes

Bi-monthly magazine on all the happening in

the Finger Lakes region

Circulation: 31,000

Tina Manzer

(phone) 315-789-0458


(website) http://www.lifeinthefingerlakes.com/

The Ithaca Voice

Online only news and information site

serving Ithaca and Tompkins County

Jeff Stein

(phone) 917-887-2891


(website) http://ithacavoice.com/

Rochester City Newspaper

General Contact

(phone) 585-244-3329

(email) themail@rochester-citynews.com

(website)

http://www.rochestercitynewspaper.com/

Rochester Democrat Chronicle

Daily Rochester Newspaper

Circulation: 87,972

Mark Liu

(phone) 585-258-2590


(website)

http://www.democratandchronicle.com/

Media List

The Cornell Daily Sun

Student-run publication at Cornell University

Circulation: 2,500

Juan Forrer

(phone) 520-780-6377


(website) http://cornellsun.com/

The Cornell Review

Conservative Cornell newspaper

General Contact


(website)

http://www.thecornellreview.org/

The Ithacan

Ithaca College student-run newspaper

Circulation: 5,000

Michael Serino

(phone) 607-274-1036


(website) https://theithacan.org/

Ithaca Times

Represents the following newspapers:

Ithaca Times; Lansing Ledger; Groton

Independent; Dryden Courier; Newfield News;

Candor Chronicle; Spencer Random Harvest;

Trumansburg Free Press; Interlaken Review;

Ovid Gazette

Circulation: 20,382

Jim Bilinski

(phone) 607-277-7000


(website) http://www.ithaca.com/

Visit Ithaca

Official tourism website for Ithaca and

Tompkins County

General Contact

(phone) 607-272-1313


(website) http://www.visitithaca.com/

The Post-Standard Syracuse

Daily broadcast newspaper in Syracuse, NY

Circulation: 96,835

Steve Hodgens

(phone) 315-470-0011


(website)

http://www.syracuse.com/poststandard/

Est. 1829

Press Kit MaterialsPages 9-16

Press KitA press kit is a helpful tool when pitching to media outlets. It serves as away to provide the media contact with more detailed information about

Halsey House Bed & Breakfast and the unique and comfortableexperience prospective guests and local media should know about. The

following materials can be included in a Halsey House press kit.

Pitch letters serve as an introduction for the business that is pitching the story. They provide the media

outlet with a contact person and the story idea the business is attempting to place in the publication. On

the following pages, find media pitches containing the Halsey House open house idea, an interview

Q&A with the Davids, and a pitch to send out to the local colleges' administrative assistants that

book travel accommodations for parents, alumna, and guests of the college.

Pitches

The fact sheet included provides quick information about Halsey House, the history and the special

accommodations the Halsey House offers. This document can serve as a quick reference for

anyone who is writing content about Halsey House and needs a basic fact to enhance their story.

Fact sheet

Press releases serve as a public relations announcement issued to the news media and

other targeted publications for the purpose of letting the public know of business

developments or partnerships occurring. The press release on the following pages is an

announcement of the Halsey House and Hazelnut Kitchen partnership. It’s important to

alert local media of this happening because both businesses are well-respected in the

Finger Lakes region and Hazelnut Kitchen is known throughout New York State.

Announcing the partnership could garner major publicity for Halsey House.

Press Release

____________________________________________________________

Local College AdministrativeAssistants Pitch Letter

To Whom It May Concern:

For those who work with speakers/guests and are looking for a bed and breakfast we invite you to

explore this local hidden gem -

the Halsey House Bed & Breakfast. We are a 19th-century Federal-style mansion listed on the

National Register of Historic Places, located in Trumansburg, just a few minutes from

Taughannock Falls and less than 20 minutes from Cornell University.

The B&B's newest innkeepers David Blake and David Wren have been affectionately called "the

Davids" by their guests for offering exceptional hospitality. And the B&B has been getting rave

reviews on Premier Traveler USA , BedandBreakfast.com and Yelp, as well as the #1 ranking on

TripAdvisor for B&Bs in the Trumansburg area.

The B&B is also experienced in hosting and handling all the details for a retreat or small business

conference.

We will be hosting an open house on November 17 at 6:30pm. Here is the link to the evite: Halsey

House Open House If you’re unable to attend, we also can work out another time for you to visit.

Looking forward to hearing from you at your best convenience.

All the Best,

Hannah Biehn

Halsey House Bed & Breakfast Corporate Rates for Guests of Ithaca College:

Call to confirm availability and rates and state that you seek “Ithaca College Corporate Rate” when calling.

Discounts are available only to those who are business guests or other guests of/to Ithaca College and are

not available for family of IC students or students or casual visitors. Full seated breakfast is included as well

as free wifi, snacks, 24 hour coffee and tea, HD TV, DVD, A/C, some rooms have fireplaces

15% off regular rates December 1st - April 30th

10% off regular rates May 1st - November 30th

No discounts for special event or holidays

All rates are for single/double occupancy

Davids Interview Q&A PitchLetter

Dear ( ),

Hope this finds you well.

I wanted to let you know about the Halsey House Bed & Breakfast, a 19th-century Federal-style

mansion listed on the National Register of Historic Places, located in Trumansburg, just a few minutes

from Taughannock Falls.


David’s" by their guests for offering exceptional hospitality. And the B&B has been getting rave reviews

on Premier Traveler USA , BedandBreakfast.com and Yelp, as well as the #1 ranking on TripAdvisor

for B&Bs in the Trumansburg area.

We would love for (news outlet) to feature an article on “The David’s.” Their warm personalities and

exceptional hosting skills have set them apart from other bed and breakfasts in the area. Please see

below for a Q&A with the David’s. If you are interested in featuring a story on the innkeepers and

would like to set up a personal interview at your convenience for further questions, please let me know!What's your story?

David Blake and I believe ourselves to be the most unlikely of innkeepers. It was never our dream to own a bed

& breakfast, and if anyone had suggested it to us even as recently as 2008, we would have laughed at the idea.

We have always been described by our friends as consummate hosts. We love to entertain and have

frequently done so during our life together, which began in 1994.

When Dave (Blake) decided, after 40 years as an attorney in Delaware County, Pennsylvania, to call it quits

and looked to a big, new adventure, it was our friends, who suggested we contemplated ideas related to the

entertaining that they had come to think we did so well.

We wanted to combine our talents with a lifestyle and investigated different venues. We briefly considered the

idea of a restaurant. We knew that we wanted to consolidate our lives, live above the store, somewhere away

from the maddening crush of the city, pursuing something we would find manageable, and be substantially in

control of our own success.

Dave Blake is an inspired cook who loves the culinary arts, I, on the other hand; enjoy socializing and making

guests comfortable. Together we are a great team. It was a process of elimination that finally gave us the idea

of a B&B.

That’s when a three-year search began. We knew we wanted to be on the East coast, so we scoured the

countryside from mid-coast Maine to the southernmost point of North Carolina. We visited the best and worst of

the inns for sale, which gave us an appreciation for what works, and what doesn’t work in a bed and breakfast.

Just at the time when we were wondering if we would ever come to find the suitable home and business,

someone suggested that we visit the Finger Lakes in upstate New York.

Davids Interview Q&A Pitch Letter

We’d been to Ithaca several times during the years that Dave’s son was attending Ithaca College, but never

really had an opportunity to enjoy the area. Just quick trips up for school functions and back to Philadelphia.

It was love at first sight when we drove through Trumansburg. And when we stepped through the door at Halsey

House the first time, we knew we were home. We welcomed our first guests on June 6th, 2013. I met them in

the car park in the pouring rain to assist in bringing in their luggage. They were a charming couple from Canada

whose children had reserved time for them at Halsey House to celebrate their wedding anniversary.

Dave (Blake) stood in the threshold to greet us. By the time we reached the porch, they were no longer

strangers. Dave and I knew we’d made the right decision to take this turn in the road. Our intermission was over.

Act III in our lives had begun.

Why did you decide to open a Bed and Breakfast?

We decided to enter the B&B field when friends suggested it to us after other ventures were considered and

discounted (bookstore/coffee shop, restaurant/bistro, prepared meal/specialty food store, etc.). Friends always

liked our parties and hospitality and said we should just keep on doing that and get paid for it.

What has been your favorite part of owning a Bed and Breakfast?

For me the best part of owning a B&B is a combination of things: living and working with someone I love so we

are together more than ever before, meeting wonderful guests and making new friends with some of them, and

having the opportunity to live in a wonderful old farm house as our home and business. Not having to commute

to the office is an added bonus.

What advice would you give to others looking to start a Bed and Breakfast?

Research, research, research...talk to the neighbors, talk with other B&B owners in the area as well as outside

the area, take a course for aspiring innkeepers, know the laws of the state you are considering and be prepared

to have some bad days - but relax and enjoy the ride and the guests.

We've heard a lot about your famous breakfast - what is your favorite dish to prepare?

My favorite dish is one of the easiest but one that gets the guests asking questions and wanting the recipe:

Individual Dutch Baby Puff Pancakes that I make in an oval ramekin so it puffs up like a canoe and presents a

great spot to fill with a fruit compote and sautéed apples. I then top with something like a crème anglaise, Dulce

de Leche or a butter rum syrup (for bananas praline). It is simple, not too heavy, and very tasty and rarely

something guests have had before. As I am not a big fan of sweet breakfast, I personally enjoy deconstructed

eggs Florentine or a baked herbed cheese egg dish with smoked salmon, and a lemon dill hollandaise or a spicy

southwest frittata with a salsa verde.

What differentiates Halsey House from other Bed and Breakfasts in the area?

We see Halsey House as our home first and a business second and I believe that the guests recognize that fact

and appreciate it. We do not have a lot of signs/rules, just that the guests be respectful of us, of other guests,

and our property. We love the area and truly enjoy sharing that love with our guests so we are regular tour

guides and ambassadors. We do it because we enjoy it and not because it is expected to do - we are rather

proactive in that regard. Like many of the other B&Bs in the area, we have top of the line bedding, quiet

comfortable rooms, TV’s, air conditioning, etc., but we also offer the "David’s" experience which no other B&B

can offer. Our breakfast has garnered many nice reviews and comments and requests for recipes. And we

appreciate that and are thrilled that guests have enjoyed those meals and our snacks but I believe the bottom

line is that we offer the best hospitality. That is what we are all about.

Halsey House/Hazelnut KitchenCollaboration Press Release

FOR IMMEDIATE RELEASE

Halsey House Bed & Breakfast

2057 Trumansburg Rd.

Trumansburg, NY 14886

(Phone) 607-387-5428

(Email) [email protected]

Halsey House Bed & Breakfast and Hazelnut Kitchen Partnership

ITHACA, N.Y.--November 17, 2015 − The Halsey House Bed & Breakfast, a 19th-centuryFederal-style mansion, and the Hazelnut Kitchen, both of Trumansburg, New York, have

partnered up once again this year to offer a special deal. Guests who stay a total of two

consecutive nights between the dates of November 1, 2015 and April 1, 2016 will receive a $100

gift certificate to the famous Trumansburg staple restaurant, the Hazelnut Kitchen.

This offer excludes holidays and is only good Thursday thru Monday. This gift certificate must be

used during the guests stay at the Halsey House. A special code word must be used by guests

upon arrival to the Halsey House to redeem their gift certificate. The code word is “butternut.”

Rates range between $209-$289. Rates are per room, based on single or double occupancy. A

stay at the Halsey House includes a full breakfast (can accommodate dietary restrictions with

little advance notice) and evening snacks. Children 13 and up are welcome. For additional

persons please add $50 per night. Prices do not include 11% for sales and room taxes.

Innkeeper David Blake said, “Halsey House has the longstanding reputation for quality and

welcoming hospitality among travelers visiting the Finger Lakes. It is the cherished home of

hosts who take pride in making every guest feel as though they are reuniting with old friends.

Partnering with Hazelnut Kitchen was a no-brainer — it is one of the best restaurants in the

Finger Lakes region that showcases local produce and wines and goes above and beyond to

make sure its’ guests have an extraordinary dining experience.”

Halsey House/Hazelnut KitchenCollaboration Press Release

About Hazelnut Kitchen

The Hazelnut Kitchen is a farm to table destination restaurant in the Finger Lakes with a

sustaining community and local enthusiasm. Each dish on the menu uses fresh, local ingredients

and intelligent and unusual combinations. Reservations are strongly recommended; dinner is

served Thursday – Monday; 5 p.m. – 9:30 p.m. Hazelnut Kitchen is located at 53 Main Street, in

the village of Trumansburg, on Route 96; vegetarian and gluten free menu options; closed

Tuesday & Wednesday. For more information and reservations, contact the Hazelnut Kitchen by

phone at 607-387-4433; or log on to http://hazelnutkitchen.com/homepage./.

About the Halsey House Bed & Breakfast

The Halsey House Bed & Breakfast is a 19th-century mansion listed on the National Register of

Historic Places with 21st-century amenities, located in Trumansburg, NY. The B&B's newest

innkeepers David Blake and David Wren have been affectionately called "the David’s" by their

guests for offering exceptional hospitality. The B&B has been getting rave reviews on Premier

Traveler USA, BedandBreakfast.com and Yelp, as well as the #1 ranking on TripAdvisor for

B&Bs in the Trumansburg area. Built in 1829, along what is now State Route 96, Halsey House

is listed in the National Register of Historic Places and the U.S. Department of the Interior touts it

as “one of the most elaborate and the best preserved early Greek Revival house in the region.”

Guests take a step back in time in such surroundings as original wide-plank pine floors and

grain-painted mahogany doors, yet guests are afforded every amenity expected by 21st-century

travelers. The house has five elegantly appointed guestrooms, with either king or queen-sized

beds and private bathroom, TV, with DVD player, A/C and high-speed wireless Internet. The

Halsey House is less than 10 miles from both Cornell University and Ithaca College and

conveniently close to Cayuga Lake and Seneca Lake and their wine trails. The B&B sits across

the road from Taughannock Creek and is only 1.8 miles from the famed overlook at

Taughannock Falls. For more information and reservations, contact the Halsey House by email

at [email protected]; by phone at 1-800-387-5590 or 607-387-5428; or log on to

http://halseyhouse.com.

###

If you’d like more information about the Halsey House Bed & Breakfast or to schedule a time to

come see the Halsey House, please contact Manda Goldberg at 914-584-9316 or e-mail Manda

at [email protected]

Fact SheetDescription

The Halsey House Bed & Breakfast is a 19th-century mansion listed on the National Register of Historic Places with 21st-

century amenities, located in Trumansburg, NY. The B&B's newest innkeepers David Blake and David Wren have been

affectionately called "the David’s" by their guests for offering exceptional hospitality. The B&B has been getting rave reviews

on Premier Traveler USA, BedandBreakfast.com and Yelp, as well as the #1 ranking on TripAdvisor for B&Bs in the

Trumansburg area. Guests take a step back in time in such surroundings as original wide-plank pine floors and grain-painted

mahogany doors, yet guests are afforded every amenity expected by 21st-century travelers. The house has five elegantly

appointed guestrooms, with either king or queen-sized beds and private bathroom, TV, with DVD player, A/C and high-speed

wireless Internet. The Halsey House is less than 10 miles from both Cornell University and Ithaca College and conveniently

close to Cayuga Lake and Seneca Lake and their wine trails. The B&B sits across the road from Taughannock Creek and is

only 1.8 miles from the famed overlook at Taughannock Falls.

History

Halsey House was built in 1829, along what is now State Route 96, and is listed on the National Register of Historic Places

and the U.S. Department of the Interior touts it as “one of the most elaborate and the best preserved early Greek Revival

house in the region.” The owners, known as “The David’s”, are originally from large cities and wanted to look for a simpler

lifestyle after David Blake had worked as an attorney for 40+ years. They wanted to combine their talents with a lifestyle and

began to investigate different venues. They knew they wanted to consolidate their lives, somewhere away from the maddening

crush of the city, pursuing something they would find manageable, and be substantially in control of their own success.

Combining their love of culinary arts and socializing and the fact that they are a great team, it was the process of elimination

that finally gave them the idea of a B&B. It was love at first sight for the David’s when they drove through Trumansburg, and

when they stepped through the door at Halsey House for the first time - they knew they were home.

Special Offerings

The Halsey House and Hazelnut Kitchen, both of Trumansburg, New York, have partnered up once again this year to offer a

special deal. Guests who stay a total of two consecutive nights between the dates of November 1, 2015 and April 1, 2016 will

receive a $100 gift certificate to the famous Trumansburg staple restaurant, the Hazelnut Kitchen. This offer excludes holidays

and is only good Thursday thru Monday. This gift certificate must be used during the guests stay at the Halsey House. A

special code word must be used by guests upon arrival to the Halsey House to redeem their gift certificate. The code word is

“butternut.” Rates range between $209-$289. Rates are per room, based on single or double occupancy. A stay at the Halsey

House includes a full breakfast (can accommodate dietary restrictions with little advance notice) and evening snacks. Children

13 and up are welcome. For additional persons please add $50 per night. Prices do not include 11% for sales and room taxes.

Address

Halsey House Bed & Breakfast

2057 Trumansburg Rd.

Trumansburg, NY 14886

Phone

607-387-5428

Website

http://halseyhouse.com/

Social Media

Facebook: https://www.facebook.com/halseyhouse/

Twitter: https://twitter.com/halseyhouse

Instagram: https://www.instagram.com/halsey_house/

For further information please contact the Halsey House PR team at [email protected].

Est. 1829

Blogger OutreachPages 17-21

Blogger ListLiving Lesh

Iesha Thomson


The Surznick Commonroom

Sarah Wissinger


Victim To Charm

Sabina Leybold


Hunterly Travels

Tami Villa


Masshole Mommy

Robin Ruehrwein


Eat Play Love Blog

Kristy


Alicatchef

Alison Kent


Our Family World

Olfa Turki


Exploring Upstate

CHris Clemens


Blogger Outreach EmailsHi XXX,

Thank you for expressing interest in covering Halsey House Bed and

Breakfast.

We would like to gain some more insight on you are as a blogger.

If you could provide:

Unique Visitor:

Facebook link and # of followers:

Instagram handle and # of followers:

Website:

If you have any questions, don’t hesitate to contact me!

All the best,

Manda

Hi Alison!

Hope this finds you well. Big fan of your blog.

Not sure if you are familiar with the Halsey House Bed & Breakfast, if not, it is a 19th-century

Federal-style mansion listed on the National Register of Historic Places, located in Trumansburg,

NY, just a few minutes from Taughannock Falls.


Davids" by their guests for offering exceptional hospitality. And the B&B has been getting rave

reviews on Premier Traveler USA , BedandBreakfast.com and Yelp, as well as the #1 ranking on

TripAdvisor for B&Bs in the Trumansburg area.

We would love for you to come, stay at the house and write a post!

Looking forward to hearing back from you at your best convenience.

Best,

Manda Goldberg

Featured Blog Posts

Future Bloggers

Kristy - Connection via Twitter. I would be morethan happy to write a post on Halsley House

when we return to the FLX area.

Fall/Winter 2016

Tami Villa - Connection via Facebook. TravellingAustralia and Asia throughout March and April

May 2016

Est. 1829

Social MediaPages 22-36

Social Media Tips

Keep all off your accounts consistent with the same profile images and related posts.

This will help people get to know your brand and recognize you.

Be smart about every word you say. Being on social media is giving the public an inside look into your

business. Make sure everything you say is representing your brand in a positive way.

Usually if you have to think twice about posting something you shouldn't post it.

Make sure you are keeping your followers engaged by posting frequently but don’t annoy

them by over posting . Being located in Trumansburg gives you an advantage in terms of

social media. It is a beautiful area and you have a lot to brag about! There is no one rule to how

much you should be posting on social media. It all depends on the type of followers you have

and how engaged they are and how engaged you want them to be. We will be suggesting

how frequently to post on specific social medias within the next few pages.

Having a social media account about a cute bed and breakfast is becoming somewhat of a trend

Today and you should use this to your advantage. Engaging bloggers is one of the most important

Things the two of you can do on social media.

Having successful social media accounts is hard work and it is not easy at all.

You can know everything there is to know about social media and still not have as many followers as

you would like. It is important that you keep in mind that it this is going to take a lot of time and hard

work, but the benefits in the end will be well worth it.

It is known that us millennials are the masters of social media. We grew up with is and we have

A good understanding for it. So try to think us, the first and last thing that we do everyday is check

social media, it’s best that you develop those habits as well. Start thinking of social media as a

part of your everyday life.

Brand Yourself

Think before you post.

Post frequently, but not too frequently.

Use social media to your advantage.

Treat social media like a job, because it is one.

Think like a millennial.

Est. 1829

InstagramPages 24-26

InstagramHalsey House Bed & Breakfast currently has 35 followers on Instagram.Utilizing an Instagram account will be extremely beneficial for Halsey

House because of the beautiful atmosphere of the bed and breakfast andof the gorgeous surroundings of Trumansburg. Instagram will be a greatway for the Davids to showcase the area to potential guests, as well as for

guests/bloggers to document their time at Halsey House.

The Davids | The Chair | Jimmy Stewart |Tell StoriesKeep it consistent | Use # | Tag people

Halsey House Hot Topics &

Suggestions

Instagram

Do your best to follow the trends. Makesure to keep in mind what is trending.

If you go to the search page of Instagram itprovides trending topics. Try to integrateas many trending topics in your posts. Thiscan be done by tagging people and usinghashtags. This will help people to find youand put you on the social media map.

The more hashtags you use and the morepeople you try to engage in each post themore exposure your account will gain.

Trends

Come up with weekly posts. For example as we talked about, it will be smart for you to

implement a weekly breakfast post. Sunday mornings will most likely work best for this.

By posting the breakfast you make weekly this will keep your followers engaged, each Sunday

morning they will be looking forward to seeing your breakfast post (#SundayBreakfast).

As we talked about, the angle

is everything, it might seem silly but sometimes it it is best to get the shot of the food from a birds-eye-view.

Therefor, standing on a chair might be necessary to get the best shot, or if you don’t want to get on the chair

Putting the plate on the floor is an alternative.

Consistency

This goes for all social media, make sure to be aware of what is going on in the world when posting.

It is best to keep a neutral stand on current event or controversies, it is extremely easy to turn people

off so it is best to not be involved in the first place.

Est. 1829

TwitterPages 27-29

TwitterTwitter was the last of the social media accounts that we created. We decided it was important to

create mostly to keep in constant contact with the media and bloggers, not necessarily with our

target market. It is important to keep in mind that our target market, are primarily using social

platforms such as Facebook and Instagram. It is best to utilize Twitter as a method of

communication. Twitter is also a great tool for Halsey Houses’ guests to use to document their

stay and use the trending hashtags as previously mentioned.

Utilize Crowdfire to schedule tweets for 3-5 times a

day

Tag any other relevant businesses/Finger Lakes

related companies

Make sure you are always researching the trending

hashtags

Keep track of #NationalDays

Adding media (images, video) in your tweets achieves

the most engagement

Every season you should change your cover photo

If you decide to change to logo of Halsey House this is

when you should change the profile image

We used Twitter to raise Halsey Houses’ brand awareness in general. Theabove analysis shows how we did this in the past month.

by going to analytics.twitter.com you can acquire these statistics at any time*

TwitterExamples of tweets, retweets, favorites and replies on Twitter

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FacebookPages 30-32

Facebook

The Halsey House Bed & Breakfast's Facebook page currently has 750 likes. Whilethis is a great number, and the Davids do a great job of posting on their own, we

would like to see the number of post interaction and the reach increase, leading to ahigher increase of “likes”, eventually leading to more visitors to the Halsey House!

Utilize the schedulizer on Facebook.

You can schedule posts minutes, hours, days, months in advance!

Link Instagram to FB page, so the images are shared twice as much.

Try to post media (images/video) with as many posts as possible, as these get the most engagement

Make sure you are “liking” other similar pages

Keep in touch with guests, bloggers and media on Facebook, using the @ (Facebook name)

Suggestions:

Analytics

FacebookAnalytics

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Social Media TrackersPages 33-36

Social Media Trackers

There are a lot of different social media trackers out there. They are used for a numberof reasons: to find out how engaged your followers are, to help you to follow the right

people, to tell you when the best time of the day to post is based on your followers, to helpyou to create content that your followers are more likely to be attracted to, to tell youwhats trending, and so much more. We think that it will be beneficial for you to use atleast two different types of social media trackers. Klout and Crowdfire are two that can

benefit your social media presence greatly.

After you have created your account, click on Settings menu on the left side to

change your account settings. You can log in by using your Twitter or Facebook

account. Under Profile tab, you can enter Account name, Profile pic and About.

You can use Klout for an individual account or for a business account. I am using

Klout for a business account. When you connect your Twitter account, you can

use your Twitter profile picture and description.

Change basic settings:

Add social networking accounts: Under Settings, go to Networks tab.

Here you can connect all your social networking accounts in Klout.

You can connect to Twitter, Facebook account, Facebook page,

Google+, Instagram, Foursquare, LinkedIn, Tumblr, YouTube,

Blogger, Last.fm, WordPress, Flickr and Yammer.

Add all social media accounts:

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To increase Klout score: To increase your Klout score, keep sharing engaging content in

social networks. Also, you can add all your social networking accounts in Klout. This helps

Klout to measure your social media influence accurately and generate a higher Klout score.

To increase Klout score:


You can set up content filters so that content related to specific topics will be displayed to you in the

dashboard. Click on Create menu on the left side. On the right side, under Content Filters, click on

Edit. Then, you can add relevant topics which interests you. Also, you can delete irrelevant topics.

Edit content filters:

To create content to be shared on social networks, click on Create menu and then click on “What do

you want to share today?” Enter the content and the URL to be shared. Klout will automatically shorten

the URL after you add it. Click on Upload photo and add a picture to your content. Under “to” you can

select the social network to which you want to share your content. If you don’t want to schedule your

content and share it now, click on Share Now button.

Create and share content:

Schedule content: To schedule content, go to Schedule tab. Select a date from the calendar. Klout

determines the best time to share your content. However, under Set a custom time you can select a

custom time to share your content.

Schedule content:

Enable or diable link shortener:To enable or disable Klout link shortener, go to Shortener tab, check option “Use klout link shortener”

to enable link shortener or check option “Don’t shorten links” to disable Klout link shortener.

Measure social media influence: Click on Measure menu on the left side. Based on your activity,

Klout creates a score knows as the Klout score. Under “90 Day Score History” you can check the

history of your Klout scores. You can check the recent activity on your social networks under “Recent

Activity”. Network contribution shows the impact of different social networks on your Klout score.

Measure social media influence:


If you want to reach out to a bigger and more relevant audience in as short a span as possible, then

you absolutely should be using Crowdfire across your Twitter and Instagram profiles.

Here are some features we believe would be most beneficial for Halsey House social media

accounts, as told by Crowdfire.

This super-cool feature lets you follow the same accounts as any other Twitter or Instagram user. All

you have to do is enter the username of the account, and we’ll fetch the most interactive followers of

that user. A peek behind the scenes will reveal that we’re only showing you the users who are most

likely to check out your profile, and follow you right back. It’s a fantastic way to grow your account with

people you can genuinely connect with.

Copy followers feature:

Running a Friend Check between your account and any other user lets you see whether or not you

follow each other. And that’s not all! If you’re feeling a little curious, you can even check the

relationship between any other pair of accounts.

Friend check feature:

Keyword follow feature:This awesome feature for Twitter helps you narrow down the kind of accounts you want to follow. All

you’ve got to do is type in the criterion (such as “humor”, “business”, or “ice cream”), and we will show

you the Twitter accounts that tweet the most about these topics.

Non-Followers are the opposite of Fans - that is, they are the accounts followed by you, but do not

follow you back (yet).

Non-followers feature:

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Future Recommendations Pages 37-40

Local Business CollaborationsFuture

The Halsey House Bed & Breakfast, a 19th-century Federal-style mansion and the Hazelnut Kitchen, both of Trumansburg,New York, have partnered up once again this year to offer a

special deal. Guests who stay a total of two consecutive nightsbetween the dates of November 1, 2015 and April 1, 2016 willreceive a $100 gift certificate to the famous Trumansburgstaple restaurant, the Hazelnut Kitchen. This offer excludesholidays and is only good Thursday thru Monday. This giftcertificate must be used during the guests stay at the HalseyHouse. A special code word must be used by guests upon

arrival to the Halsey House to redeem their gift certificate. Thecode word is “butternut.”

Local Media Story Ideas

The Finger Lakes region is home to many publications that could serveas outlets to promote the Halsey House Bed & Breakfast brand. Beloware suggested story ideas to pitch to these outlets that highlight the

unique aspects of the Halsey House.

TRAVEL

This section, featured in every issue, suggests activities, events, restaurants and places to stay for

those looking to travel to the Finger Lakes.

Pitch Halsey House as a reputable and established B&B in the Finger Lakes region. Highlight local

attractions including Taughannock Falls, Hazelnut Kitchen, and the close proximity to Cornell

University, Ithaca College, and the downtown commons.

Life in the Finger Lakes is a magazine that

is distributed five times a year and focuses

on activities, places to stay, dining and

events in the region.

TRAVEL SECTION

Alert the newspaper travel editor of the partnership with Halsey House and Hazelnut Kitchen.

Aggressively pitch the David’s Q&A to connect the local Ithaca Community with the Davids and

build buzz around the B&B and all the accommodations it has to offer. Be sure to mention the

famous breakfast and feature pictures of the David’s favorite meals.

The Ithaca Journal is the hometown newspaper

for Ithaca, NY and the surrounding Tompkins

County area. It is distributed in the morning, six

days a week, Monday through Saturday.

Future RecommendationsOpen HouseAlthough we could not go through with the 2015 Halsey House Open House event,

we do suggest having an Open House event in the future. The goal of an open house is to increase

awareness of the Halsey House to the surrounding area including Ithaca College and Cornell University

parents, alumni, residents and especially media. We would also like the local businesses to gain better

knowledge of the Halsey House and establish stronger relationships. It is also our intention to make

bloggers within the area more aware of the Halsey House and establish long-standing relationships with

bloggers that attend.

Logo

Business Cards

These business cards can beused to promote social media tocurrent and potential guests.

Consider a new logo. Your logo is what represents your brand and your brand is what represents you.

You want your logo to be simple, warm and welcoming, just like the Halsey House Bed & Breakfast.

We talked to one of our professors who was more than happy to help with logo designs!

Mike Mooney:

Professor, Strategic Communication

[email protected]

Account Info.

Gmail | [email protected]: bedandbreakfast15

Instagram | @Halsey_HousePassword: bedandbreakfast15

Facebook | Halsey House Bed & Breakfast

Twitter | @HalseyhousePassword: bedandbreakfast15

Moo email: [email protected]

Password: bedandbreakfast15Username: Halsey House

Halsey House Public Relations Plan

Business

Transcript of Halsey House Public Relations Plan