Halloween GuideFall 2011 Digital Sales PackageSeptember 26 x 6 weeks

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HGTV.ca – Your home online. From decor to real estate , entertaining to renovating, HGTV.ca is the number one destination for home-related inspiration.

Monthly Average*:

201 Thousand Total Unique Visitors—up 22% YoY

In May 2011, HGTV.ca was the #1 Canadian site in the “Community Home” category for time spent.

Significant increase in audience engagement at 12.4 average minutes per visitor; Up 86% YoY!

2.4 Million Page Views

665 Thousand Video Views; 38% YoY increase

69% of the audience is A18-49 (Index 129 vs. Total Internet) with a sweet spot of 45% that are Women 18-49 (170 Index vs. Total Internet)

30% of the audience enjoys a $100K+ HHI (Index 117 vs. Total Internet)

*Data Source: comScore Media Metrix, Total Canada, 2+ Audience, March 2011 to May 2011(3M average data). Page View and Video data from Omniture Site Catalyst (March 2011 to May 2011). .Audience engagement ranking is based on siteswith100K+ total unique visitors.

Sky-scraper

Leaderboard

Big Box

Big Box

Ad Unit Sizes:

728 x 90 banner300 X 250 big box160 x 600 skyscraper

Video Ads:

:07 seconds:15 seconds :30 seconds

HGTV.ca visitors are users of key product category sites!

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Halloween Guide

HGTV’s Halloween content is some of the best-performing each year. Users continue to return for our pumpkin patterns, decorating and party ideas.In October 2010, the blog post featuring our pumpkin carving tips and inspiration received 75,000 page views — 44% of all blog traffic that month.

Guide Includes:

15+ blog posts, with several DIY crafts

10+ articles, which include party planners, decorating/costume ideas and lots of crafts

Easy-to-browse image gallery of finished crafts and decor inspiration

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Seamless Sponsorship Integrations

Exclusive to digital sponsor: Clickable sponsorship logo on every page within the guide

Exclusive to digital sponsor: 2 x Leaderboards (728X90),1 Big Box (300X250) within the guide

Exclusive to digital sponsor: Ability to integrate relevant content (e.g. tips)

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Co-Branded Promotional Drivers and ROS Co-Branded Ads

Exclusive to digital sponsor: Co-branded rotator promotion on HGTV.ca homepage – 1 day/wk x 6 wks

Exclusive to digital sponsor: Permanent co-branded footer title promotion for the guide– ROS for one week/month of sponsorship

Co-Branded Leaderboard & Big Box to promote sponsorship of this premium program across HGTV.ca

Co-Branded Leaderboard & Big Box to promote sponsorship of this premium program across Shaw Premium Audience Network

Note: Shaw Media can take on the creative production of co-branded ad units but all creative assets and instructions must be received at least 2 weeks prior to the campaign start date.

Note: Shaw Media can take on the creative production of co-branded ad units but all creative assets and instructions must be received at least 2 weeks prior to the campaign start date.

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Additional Co-Branded Promotional Drivers: Newsletter & On TV

Exclusive to digital sponsor: Available co-branded promotional feature in an HGTV.ca newsletter

Newsletters has a subscriber base of approximately 85,000

Co-branded feature will include one button sized image, plus a title and blurb linkable back to the sponsored feature

Exclusive to digital sponsor: Co-branded feature tile, with link back to sponsored guide, on the On TV- Best of HGTV.ca landing page for the duration of the sponsorship (150K PVs/month)

Note: Shaw Media can take on the creative production of co-branded ad units but all creative assets and instructions must be received at least 2 weeks prior to the campaign start date.

Note: Shaw Media can take on the creative production of co-branded ad units but all creative assets and instructions must be received at least 2 weeks prior to the campaign start date.

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Editorial Promotions and Added Value Online and On Air

The following are the editorial promotional placements / traffic drivers on HGTV.ca and on air:

Promotion of show site in at least one HGTV newsletter during time of sponsorship (editorial coverage may exist beyond the co-branded promotion for this premium program)

Promotion of guide in one Style Sheet blog post

*Note: Editorial promotion and added value on air promotion do not include co-branded elements and are strictly content-based and used on the discretion of the editorial team.

*Note: Editorial promotion and added value on air promotion do not include co-branded elements and are strictly content-based and used on the discretion of the editorial team.

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Digital Sponsorship Package Summary

Halloween Digital Sponsorship Package – 6 weeks beginning September 26Projected

Impressions*

Clickable Sponsorship Logo 60,000

Brandsell 728x90 Leaderboard roadblock within the sponsorship feature (x2) 120,000

Brandsell 300x250 Big Box roadblock within the sponsorship feature 60,000

Co-Branded Flash Rotator on the HGTV.ca Homepage (1/week=6 days) 30,000

Co-Branded Feature Tile on the HGTV Newsletter (x 1 issue) 85,000

Co-Branded Footer Feature Tile Across HGTV.ca (1 week) 455,000

Co-Branded Feature tile on the On TV landing page (x6 weeks) 510,000

Co-Branded ROB 728x90 Leaderboard Across Shaw Premium Audience Network 250,000

Co-Branded ROB 300x250 Big Box Across Shaw Premium Audience Network 250,000

Co-Branded ROS 728x90 Leaderboard - HGTV 250,000

Co-Branded ROS 300x250 Big Box - HGTV 250,000

Brandsell 728x90 Leaderboard ROS on HGTV.ca 100,000

Brandsell 300x250 Big Box ROS on HGTV.ca 100,000

Total Digital Impressions 2,520,000

Total Digital Media Value $52,310

Special Digital Sponsorship Package Price (eCPM: $13) $32,770

* Projected impressions for sponsorship feature/product and editorial drivers are not guaranteed

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