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H Boutique
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Transcript of H Boutique
A certain maturity + status symbol
Your first steps into jewelry and the story brought with it will start here.
People haven’t had a good experience with jewelry.
H Boutique brings that to you.
High quality products that college students can begin their life stories with.
vs. small cheap gifts
Your story starts here.
because to us jewelry brings...
Obje
ctiv
eBring H Boutique to the U of O
Raise awareness of H boutique among college students
Create incentives to travel to H boutique
Audience
The two largest potential audiences for our H Boutique promo event will be
AudienceAudience
AudienceAudienceAudience
international students and
greek life studentsBuying from H Boutique can represent more than just a piece of jewelry, it represents the story that the student had here and their inevitable
beginning with a life long relationship with jewelry.
Tactics#1
H boutique will set up a booth on the Friday of the On The Rocks showing.
On the rocks will help raise awareness about H Boutique by making a public announcement to
the crowd + sing.
H Boutique will pass out wristbands with their new tagline “Your story starts here”
on the rocks
Wristbands $90, OTR $500 Posters: $40 for 200 posters
Tactics#2
H Boutique will sponsor an event with the International Student Association (ISA).
all students are invited to attend, especially international students.
captured by a professional photographer with an H Boutique backdrop, furthering the
mentality that “Your story starts here.”
Sponsor isa event
ISA Ballroom Event: $850
Tactics#3
Fraternity and Sorority will co-host and h boutique will sponsor a dance on campus.
Captured by a professional photographer with a H Boutique designed backdrop with a photobooth
available in the dance .
furthering the mentality that “Your story starts here.”
Sponsor greek event
Greek Event: $1000
Tactics#4
H Boutique will have a booth during the ASUO Street Faire.
The booth will have a picture wall of the past events, showing students and their interactions
with H boutique.
builds a relationship between students and H Boutique + create an incentive to visit the store.
Street fairebooth
Street Faire: Remaining Budget (Optional)
Com
mun
icat
ion ?
Med
ium
s
Facebook + Twitter
Pictures + Picture wall
Capturing the experience and the students story with h boutique ANd
providing live updates of the event + styling tips & unique products.
Photobooths located at the events to capture the students story + Professional
photographers capturing the story of the event. Have a Photo wall set up at the
street Fair to drive students into their booth.
Bracelets + Poster Custom made silicone bracelets with H Boutique and their slogan written on them.
Posters will also be posted around campus to advertise the events creating aesthetic
imagery and appeal to the event.
BUDGET $$$budget allocation
Marketing Quantity Price Costwristbands
postersisa bal
frat/sorority danceOn the rocks
Total cost
$130$40$850$1000$500
$2,520
1000200
$0.13$0.20
ISA EVENT budgetMarketing Quantity Price Cost
DJPhotographer
backdropdecorations
catering
Total cost
$300$0
$100$200$250
$850
Greek dance budgetMarketing Quantity Price Cost
SponsorshipPhotographer
backdropphotoboothdecorations
Total cost
$300$100$100$300$200
$1000
Event Goals
Attendance at GREEK event: 500-600
Attendance at ISA event: 200
Attendance at OTR: 100
Get over 500-1,000 likes on the Facebook page
Get 300-500 twitter followers
Get 200+ tags on Facebook
+