Coty prestige relaunches

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Arcade Marketing Scented Media Formats & Innovation

Transcript of Coty prestige relaunches

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Arcade Marketing Scented Media Formats &

Innovation

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Magazine Concepts

Scented Media Formats

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Blow in & Stitch In Concepts

Scented Media Retailer Formats

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Mailer Concepts

Scented Media

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Women Men

Lady Gaga – FameMarc Jacobs – DotJustin Bieber – GirlfriendGucci – PremiereLancôme – La Vie Est BelleChanel – Coco Noir

Montblanc – LegendMugler - A*Men Pure LeatherVince Camuto – for MenArmani – Acqua di Gio Essenza

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In-Store / E-Commerce Concepts

Scented Media

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Scented Media Innovations

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ColorOptics Solutions

Packaging Innovations

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iSampling

Digital Sampling Innovations

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Benefits

The iSampling Program helps turn your social media presence and digital communications into an efficient sales and customer acquisition platform that achieves the following:

• Creates a turnkey digital sampling program that cost-effectively delivers samples of your products to consumers in days.

• Creates a one-to-one relationship initiated by consumers with your brand.

• Engages a Word of Mouth (WOM) which lets your satisfied customers promote and refer your brands to their friends-increasing your advertising reach for minimal cost.

• Generates detailed customer profiles, including Facebook “Likes” that drives ongoing engagement with your brand.

• Collects important data that helps you analyze programs across channels.

• Support your existing Social, Digital and Offline efforts.

THE ISAMPLING PROGRAM: MAXIMIZING ALL OF YOUR DIGITAL PLATFORMS

The iSampling Solution is a new business platform from Arcade that allows consumers who engage with your brand in a digital environment to request product samples and have them delivered to their home in a matter of days.

Arcade’s iSampling Program is a turnkey business solution delivering new customer acquisition and sampling programs, along with email campaigns, strategy and measurement, designed to work in parallel with your brand’s existing social, digital and offline marketing strategy

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THANK YOU!