Guy Timothy

Introduction• Fast casual restaurant chain

• Started 1997 in St. George, UT

• Original owners sold their 6 locations in 2004

• 80 locations currently

• Arizona – California – Colorado Maryland – Montana – Nevada Utah – Virginia – Washington Wyoming

Out with the old and in with the new• Happy with current print provider

▪ Identified one product that would look better▪ Menu board tins were .040 aluminum

▪ Introduced 3mm e-panel with uv coating

▪ Added color to the picture of food

Onward and Upward• Talked about applications

▪ Floor Graphics

▪ Window Graphics

▪ Wall Coverings

▪ Vehicle Graphics

• They didn’t want to interfere with their currently theming▪ Use for promotional campaigns

▪ New idea for them – Gift Card Promotion

Gift card collateral here

Service them and then follow up

Fieldtripping

Challenges• Working with construction

• Spending time researching , sampling and prototyping

• Managing the old style requirements with the new style along with the day to day collateral

• When the Primary CSR is absent

• Managing chaos.