Back Ground As Per 1998 (PCO) Report 60:70 % of Pakistani population are resident in villages or rural

areas.

Due to the raising awareness and education consumer being converted to the Branded product and increasing brand loyalty.

Female are more brand concious in all the area including rural area, Specially personal use products.

Pakistan is a big agricuttural Country, and the most population residing in Rural communities.

Pakistan rural economy boosted during last few years and generate high profit, due to boosted economy living standards of rural communities improved.

The Trend of Branded shops/frunchises increased and spreaded including rural areas.

Thats make Pakistani people approach to buy branded Products at their door step under one roof, this trend have been observed including rural markets.

Media & marketing companies raised the awairness through their marketing compaignes, and marketing startegies educated the people and increasing their interest in this regard.

SO we are Making Women`s Dream comes true......by

``Gurya Baji Ki Dukan``

Vision

To expand the market of personal care, health & hygiene, beauty category for women to the furthest corner of the country. To reach the distant most village in Pakistan.

Mission

As per facts, figures and sales strategies of consumer companies we are now moving towards emerging rural market for various consumer brand categories. One such category is “Personal Hygiene & Beauty” for Women.

Today the rural woman of Pakistan is exposed through cable & satellite channels to the world & what a woman should like.

The need of women is bigger and larger because of their distance from such products. they are aware of these but have no access to get . We provide the facility to meet their unmeet needs at their doorstep.

“the well being brought to the thirsty” Villages & small towns with minimum 200-300 households will be targeted to begin with . One household will

be selected As Gurya Baji Ki Dukan in the Centre point of the area.

The household will be selected on the basis of its core running member, “THE HOUSEWIFE”. Who is not a Important part of just our homes now , but also our lives.

It is a Small Appriciation for the Female to make their life best,look best,wear best,and make our economy best in the map of world.

To empower rural woman through better earning at their doorstep.

To train rural woman how to establish their own business for themselves and their familiess

Kyu K...

Tum Main Hey Kuch Khas

Scope of Work

Availablity of original Branded products in emerging markets.

Assured Originality of Brand

Affoardable price.

Publicity with Brand Name and Logo.

Availablity of Speprate shelf for each brand and product catagories.

Easy To Access,Easy to purchase and Easy to Celebrate Happiness.

Model Of Shope

By consultation with husband or head of the family,

Develop a space within her house to retail the said products.

A display unit will be developed to house & shelf the products.

This display unit will have enough standardization to be identified instantly yet have enough space to adapt to the different house structures & environment.

Products / brands available

Cosmetics

Body Care

Hair Care

Skin Care

Child & Baby Care

Sanitary napkins

Toothpastes / toothbrushes

Hair Oils

Food & Baverages

Sweets & Confictionary

Core benefits

All Products of daily usage under one roof.

No need to go out of cities and travel km…

No need to wait for online home delivery..

No need to go to the Male shopkeeper of the area & ask for items for personal use (no public announcement of who uses what)

Subsidized Rates

Small packs (sachets, small bottles) for easy storage & carry

A typical female shop come and shop freely and enjoy with

Purchase the product and brand of own choice

Gurya Baji Ki Dukan.

Why to work with Guriya Baji Ki Dukan

No need for separate sales and Marketing team

Centralized supply chain management system

No doubt in brand originality

Make consumer as Brand loyal

Make consumer confident on the Brand quality

Separate Merchandising plan

Fixed and subsides price to gain confidence of consumers

Marketing Strategy of Guriya Baji Ki Dukan

Opening Ceremony of each franchise

Advertising through local FM Radio

Advertising in Local Newspapers

Advertising through Wall Chalking

Distribution of Leaflets in surrounding areas of every franchise

Brand logo and Separate shelf for each brand.

Merchandising and Brand visibility

Special Sale offers.

Sponsored Marketing activities and spaces available i.e Sale counter, Shop Sign board, Standees, Branded Shopping Bags.

Contact Details

Rasheed Ahmed Khand Chief Executive officer

Cell # +923002587066, +923142211617

Email: consumerbrand@gmail.com

web: www.rsf.org.pk