Gulf-Pain Week
14
AfME- Gulf States Gulf Pain-Week
description
Gulf - Medical campaign
Transcript of Gulf-Pain Week
AfME- Gulf States
Gulf Pain-Week
1
Gulf Pain-Week
Leverage effectively Pain Portfolios across the Gulf region
Implement distinguished medical activities across the Gulf region
Conduct complete focused portfolio framework models
Engage Gulf Pain team colleagues in a wave of concentrated unusual work movement.
Gulf Pain-Week
Gulf Pain-Week
Pain FF Team Training
HCP’s Educational Sessions
KOL’s Supportive Medical Visits
Local Speakers Recruitment and Training
Focused Round Table / Workshops
International Speaker Tours
Gulf Pain-Week
5
Pain FF Team Training
Ensure and enhance F.F. effectiveness to be at the :Highest level of medical & product knowledge.Most professional competency level To Speak the same CLINICAL and MEDICAL reallife practice language with the visited physicians.
Interactive training & ongoing update with Edge /New PowerPoint Present. & Latest Clinical trials
Unified Critical and Main concerns handling supported by Evidence.
Gulf Pain-Week
6
Gulf Pain-Week
HCP’s Educational Sessions
Increase dr’s awareness about Pain Types & disorders : Differences in Clinical Picture presentation, Functional impairment and comorbid
complaints
Addressing Pfizer leading Pain Portfolio tools and models in Pain disorders management
Indirectly impact HCP’s clinical practice and change their mindset MORE positively towards proper Pain management and relevant Pfizer Pain portfolio unique management tools .
Explore , ensure proper handling and answering drs’ concerns
Revival Pain portfolios with latest evidence based Clinical trials
7
Gulf Pain-Week
KOL’s Supportive Medical Visits
Support GVT Formulary Enlisting , Launches and Newer Dept's releases supported with key evidence clinical studies & trails
Brain storming visits to explore Top HCP’s / Head of Dept’s related scientific needs , clinical research opportunities & exchange
practice views , handle concerns from the physicians’ prospective
Revival of Pfizer Pain Synergistic Portfolio in order to establish ScientificMutual partnership & pave the way proper execution and exclusivity of their Local Clubs,
congresses and societies’ events.
8
Gulf Pain-Week
To Reshape health Care environment more positively towards proper Pain diagnosis and management utilizing relevant Pfizer Pain portfolio tools by reviewing INDEPTH latest Clinical data at diff. Pain modalities
Identify pain management challenges , practice gaps through proper mapping of pain patient diagnosis (Nociceptive Vs. Neuropathic/Mixed )
Discuss proper diagnosis and treatment options for each pain entity to assist HCP'S in overcoming these challenges & optimizing pain control
Build pain team mutual partnership with participated KOL's ( GVT & PVT) creating Real Advocacy
Focused Round Table / Workshops
9
Gulf Pain-Week
Local Speakers Recruitment and Training
To deliver the pain portfolio needed message FROM WITHIN the Local Health Community & different Medical Affiliates eminent figures
Increase scientific basedrelation & +ve portfolio leverage by serving and updating the HCP’s with the latest data and clinical trials in a
credible scientific prospective. .
Proper execution of such valuable tool to enhance physicians practice and pave the way to the best pain
portfoliobusiness outcomes and returns .
10
Pain FF Team Training
Educational sessions
KOL’s Supportive Medical Visits
Medical/Product Knowledge Check [quizzes] to asses retrieval of data / Team selfpresentation assessment / No. of FF AV meetings
Evaluation Forms / No. of sessions / Sales performance and growth
No. of value added events conducted/ Formulary Additions and Releases / Sales performance and growth .
Gulf Pain-Week
11
Focused Round Table Workshops
Local Speakers Recruitment & Training
No. of local speakers recruited / No. of Local speakers events conducted/ Evaluation Forms Feedback/ Sales performance & growth
No. of Focused workshop conducted/ Evaluation Forms Feedback & analysis / Sales performance & growth/ Formulary Additions & Releases
Gulf Pain-Week
12
14 Weeks
167 Educational sessions
302 KOL’s Supportive Medical Visits
Gulf Pain-Week
22 Local Speakers rec./Events conducted
24 Focused Round-Tables discussions & Workshops
Celebrex + Lyrica : Back Pain Combination of choice
16 FF Team Trainings been conducted with > 85% knowledge retention
Celebrex-Yemen been Released & UAE-MOH ReEnlisted
Celebrex ranked 1 or 2 IMS UAE & Kuwait
Lyrica has been enlisted
Lyrica No.1 ≈ 50% MS
60 % G50 %
Gulf Pain Week
