Guild Membership Levels Handbook

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THE GUILD OF PHOTOGRAPHERS

MEMBERSHIP LEVELS

HANDBOOK


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CONTENTS PAGE

1. Introduction . 3

2. The Guilds Membership Levels . 4

2.1 The historical context2.2 What are the Guild Membership Levels?2.3 What Letters can I put after my name?

3. The Submission Process . 7

3.1 General Guidance3.2 What do I need to submit to be considered for Qualified status?3.3 What do I need to submit to be considered as a Craftsman ?3.4 What do I need to submit to be considered as a Master Craftsman ?

4. What makes a good submission? . 12

4.1 General Guidance4.2 What should I consider for a QGWP application?4.3 What should I consider for a QGPP / QGP application?4.4 What should I consider for a Craftsman application?4.5 What should I consider for a Master Craftsman application?

5. General advice of importance . 14

5.1 What do I need to consider regarding any submitted digital images?5.2 What do I need to consider regarding any submitted prints?5.3 What do I need to consider regarding a written brief?

6. What do the Judges look for? . 16

7. How the process works

. 187.1 What is the process when applying for Qualified status?7.2 What is the process when applying for Craftsman or Master

Craftsman Status?

8. Advice and guidance . 19


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9. Qualification transfers from other associations . 20

10. Making your submission . 21

10.1 Your submission check list.

10.2 Email submissions10.3 Postal submissions10.4 Postal submissions from overseas10.5 Personal delivery and collection10.6 Returning your portfolio10.7 Cancellation or other alterations

11. Fees and payment . 23

12. Retention of work . 24

13. Appeals procedure . 25

14. Contact details . 26

14.1 Office and Postal Address14.2 Email Address14.3 Telephone Numbers14.4 Website14.5 Facebook

15. Directions to the office . 27

15.1 From the South (M6)15.2 From the A5015.3 From the North (M6)

16. Nearby accommodation . 28


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1. INTRODUCTION

You don't need any qualifications to join the Guild of Photographers, for you enter asa Registered member committed to our standards and professional Code ofConduct.

However, a very good reason for joining is to progress through our membershiplevels as they are the most industry relevant titles of any photographic association.

It is a way to measure and evidence your skill level, as well as show your customersthat you are committed to providing them with the very best service.

By reading this, you have actually taken your first step in what will be an exciting anddemanding journey - a journey of continuous personal and professionaldevelopment, just as it was for the journeyman entering a guild in medieval days.

We will, of course, be delighted to offer help and guidance along the way!

This Handbook has been produced to help your progress through the Guild levels forwe want you to be successful and it is hoped this will help you to achieve your aims.

Throughout we want you to feel that you are enhancing your skills and mostimportantly of all, we want you to enjoy the whole experience!

Good Luck!

Steve & Lesley

(Directors)


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2. THE GUILDS MEMBERSHIP LEVELS

2.1 The historical context

At this stage it is worth understanding the historical context of our membership levelsand knowing what they are -

People working in crafts have organised themselves into guilds as far back as Saxontimes, and by the medieval period, guilds had a fundamental role to 'protect thequality and reputation of a trade'.

Most guilds would consist of those seen as being able to produce a good standard ofwork (those Qualified to work in the trade), those who were exceptionally skilful (theCraftsman ), and those who could go beyond even that and create a Masterpiece(the Master Craftsman ).

The Guild of Photographers started as the Guild of Wedding Photographers in 1988.Over time its members became increasingly involved in other genres, and non-

wedding photographers also started to join the Guild hence it evolved to into theexciting and respected association it is today.

The Guild of Photographers is still no different than the original guilds, in that itwishes to protect the quality and reputation of our trade, hence our membershipstructure is aligned to that historical context

2.2 What are the Guild Membership Levels?

Whilst traditional photography related qualifications are a controversial issue, byaligning levels of skill and understanding to the guild concept we can apply criteria toour membership levels that reflect the underlining principals the original guildsutilised. By doing this we have created what we believe is the most industry relevantassessment process for photographers in the UK, and across the world (meeting theneeds of photographers, clients and our craft)!

Our membership levels are

Registered (i.e. untested)QualifiedCraftsmanMaster Craftsman

Our 'Qualified' status is aligned to standards of competence and understanding thatreflect a level where the customer should be 'delighted with the results' of atradesman (the photographer in our case). In other words 'Qualified' indicatesprofessional 'competence' to a level where the Guild is willing to recognise thephotographer as an ambassador of the association, so those who achieve that levelshould be proud of doing so.


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Our 'Craftsman' status is, as one would imagine, aligned to the exacting standards ofa true guild 'Craftsman'. Therefore to attain this level we add an increasing level ofprofessional critique to evaluate our members work. In other words we getincreasingly 'fussy' and look in minutiae at all the elements of photographicunderstanding. Those that achieve this accolade have demonstrated the finesttechnical skills and an exceptional creative and artistic 'eye'.

Finally, in the same way as when a 'Craftsman' was granted the highest accolade of'Master Craftsman' having created something truly exceptional (their 'masterpiece'),a 'Craftsman' within the Guild of Photographers can only achieve theacknowledgement of being a 'Master Craftsman' by producing their ownphotographic masterpiece.

2.3 What Letterscan I put after my name?

You are encouraged to utilise and state your level of attainment where you wish, andupon achieving Qualified status, Craftsman or Master Craftsman levels you will alsobe entitled to place letters after your name corresponding to your achievement.

The letters in question relate to the respective level and the genre you wereassessed in. GWP is the abbreviation for the Guild of Wedding Photographers, GPPthe abbreviation for the Guild of Professional Photographers (which covers all areasexcept weddings), and GP is the abbreviation for the Guild of Photographers whichis more generic and therefore mainly used by the enthusiast who is not in business.

The letters to be used are therefore

QualifiedQGWP (weddings),QGPP (professional non-weddings),QGP (enthusiast non-weddings).

CraftsmanCrGWP (weddings),CrGPP (professional non-weddings),CrGP (enthusiast non-weddings).

Master CraftsmanMCGWP (weddings)MCGPP (professional non-weddings),MCGP (enthusiast non-weddings).

The main difference between the GPP and GP awards is the fact that evidence ofinsurance cover is required as part of a GPP submissionas it is for those inbusiness. The image standard required to pass in either category are identical.Consequently, a GP award cannot be referred to or promoted by a member who is inbusiness. Members can, however, transfer from GPP to GP or GP to GPPmembership types simply by adding or removing relevant insurance.


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Finally, please note that the business related membership levels apply to themember and not to the business they work for or represent. This is simply becausethe photographer may not always work for the same business, and also, noteveryone within the same business may be at the same level.


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3.0 THE SUBMISSION PROCESS

3.1 General Guidance

You can progress through the Guild levels in your section(s) of choice but can

only apply for the level above your current status in that section - individual

stages cannot be missed. In other words, as a Registered member you can

only apply for Qualified status. Once Qualified you can apply to become a

Craftsman , and when a Craftsman you can submit to become a Master

Craftsman.

All submissions must be accompanied by a completed application form, along

with any appropriate fee (as detailed on the Qualification page on the Guild s

website).

You can submit more than one application in different genres at the same

time should you wish. If you choose to make multiple applications, each must

be accompanied by a separate application form and must be forwarded in

such a way that they are clearly separate submissions. The images entered by you must not violate any copyright issues.

You must be the Author of all the Work being submitted.

As you must be the Author of any submitted work, no part of a submission

may be part of a group activity where guidance of any sort is provided (such

as during a training course or workshop). Images from a group activity are

acceptable if guidance is not provided and you are evidencing your own

individual style and approach. If there is any doubt regarding this, please

contact us before submission to ensure such images can be accepted.

Whilst digitally-based Qualified status submissions can be assessed at any

time of the year, any other submissions can only be assessed on specificdates. Obviously, the assessors can only consider a limited number of

applications on each such day so it is advisable to advise us of any

submission you wish to be considered on an assessment day as early as

possible in order to avoid disappointment (i.e. let us know of your pending

submission as far in advance as possible).

Finally, please note that none of our requirements are totally set in stone . We

fully understand there may be a need to offer flexibility in certain

circumstances or genres, so should you feel that any aspect is not possible

for you please contact us to discuss it.

.3.2 What do I need to submit to be considered for Qualifiedstatus?

3.2.1 For QGWP status (Qualified Guild of Wedding Photographers)


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You need to submit 7 images from each of 3 different commissions, ie liveweddings or civil partnerships (model shoots or pre-wedding shoots areexcluded).

Each set of 7 images should capture the flow and feel of the day, whilst theoverall selection should be varied enough to demonstrate that you arecompetent in the craft of photography generically, and have the specific skills

required in this genre. Your 21 images must have been taken by you in the past 24 months. The images must be sequentially numbered from 01 to 21 and can be

presented on disc, usb memory stick, sent as zip files, or submitted as prints. The submission should be presented in a professional way as though for a

client. A short purposeful written brief is required to assist our evaluation of your

submission e.g. the purpose of the images and/or customer specification, plusyour thought processes and techniques used.

A copy of your PL and PI Insurance Certificate is required with yourSubmission.

3.2.2 For QGPP status (Qualified Guild of Professional Photographers) You should submit either 7 images from 3 different commissions or 3 images

from 7 different commissions (none from 'live' weddings). Whilst the norm willbe to submit in this way, it is appreciated that in some genres wherecommissions are only for 1 or 2 images at a time it may be more appropriateto submit 7 images within each of 3 different themes (rather than 3commissions), and in exceptional cases 21 stand-alone images may be moreappropriate to a submission. We can therefore be flexible regarding theserequirements. If you are unsure which option fits you best contact us foradvice before you submit.

The images can all be from the same genre or each commission or theme canbe totally different genres. Whatever your choice, they should be variedenough for you to demonstrate that you are competent in the craft ofphotography generically, and have the specific skills relevant to your chosengenre or genres.

Your 21 images must have been taken by you in the past 24 months The images must be sequentially numbered from 01 to 21 and can be

presented on disc, usb memory stick, sent as zip files, or submitted as prints. The submission should be presented in a professional way as though for a


submission e.g. the purpose of the images and/or customer specification, plus

your thought processes and techniques used. A copy of your PL and PI Insurance Certificate is required with yourSubmission.

3.2.2 For QGP status (Qualified Guild of Photographers)NON-BUSINESS RELATED You should submit 7 images in each of 3 different themes (none from 'live'

weddings). Whilst the norm will be to submit in this way, it is appreciated thatin some cases 21 stand-alone images may be more appropriate to a


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submission. We can therefore be flexible regarding these requirements. If youare unsure which option fits you best contact us for advice before you submit.

The images can all be from the same genre or each theme can be from totallydifferent genres. Whatever your choice, they should be varied enough for youto demonstrate that you are competent in the craft of photography generically,and have the specific skills relevant to your chosen genre or genres.

The images must be sequentially numbered from 01 to 21 and can bepresented on disc, usb memory stick, sent as zip files, or submitted as prints.

The submission should be presented in a professional way as though for aclient.

A short purposeful written brief is required to assist our evaluation of yoursubmission e.g. the purpose of the images plus your thought processes andtechniques used.

3.3 What do I need to submit to be considered as a Craftsman?

3.3.1 For CrGWP (Craftsman Guild of Wedding Photographers)

You must have QGWP status with the Guild to apply. You need to submit 12 images from each of 3 different commissions, ie live

weddings or civil partnerships (model shoots or pre-wedding shoots areexcluded).

Each set of 12 images should capture the flow and feel of the day, whilst theoverall selection should be varied enough to demonstrate that you are a trueCraftsman in the art of photography and your chosen genre.

Your 36 images must have been taken by you in the past 24 months. All the images must be submitted in a digital format on a disc or usb memory

stick. One of the weddings (ie 12 images) must also be presented as prints. The submission should be presented in a professional way as though for a


submission e.g. the purpose of the images and/or customer specification, plusyour thought processes and techniques used.

You also need to submit one finished product that customers would get fromyou following their wedding or civil partnership. Ideally, this should be in analbum or printed format but that is not compulsory.


3.3.2 For CrGPP (Craftsman Guild of Professional Photographers)

You must have QGPP status with the Guild to apply. You must stipulate the specific genre applied for (e.g. Studio Portraiture /Lifestyle / Events / Commercial / Landscapes etc). A multi-genre entry is notpermitted so a different submission will be required for each specific area youwish to seek Craftsman status for.

You should submit either 12 images from 3 different commissions, or 6images from 6 different commissions, or 3 images from each of 12commissions (none from 'live' weddings). Whilst the norm will be to submit inthis way, it is appreciated that in some genres where commissions are only for


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1 or 2 images at a time it may be more appropriate to submit 12 images withineach of 3 different themes (rather than 3 commissions), and in exceptionalcases 36 stand-alone images may be more appropriate to a submission. Wecan therefore be flexible regarding these requirements. If you are unsurewhich option fits you best contact us for advice before you submit.

The images should be varied enough for you to demonstrate that you are a

true Craftsman in the art of photography and your chosen genre. Your 36 images must have been taken by you in the past 24 months All the images must be submitted in a digital format on a disc or usb memory

stick. 12 of the images must also be presented as prints. The submission should be presented in a professional way as though for a


submission e.g. the purpose of the images and/or customer specification, plus

your thought processes and techniques used.

You also need to submit an actual finished product that a customer would get

from you. Ideally this should be in a printed format but that is not compulsory. A copy of your PL and PI Insurance Certificate is required with your

Submission.

3.3.3 For CrGP (Craftsman Guild of Photographers)NON-BUSINESS RELATED

You must have QGP status with the Guild to apply. You must stipulate the specific genre applied for (e.g. Studio Portraiture /

Lifestyle / Events / Commercial / Landscapes etc). A multi-genre entry is notpermitted so a different submission will be required for each specific area youwish to seek Craftsman status for.

You should submit either 12 images from 3 different themes (none from 'live'weddings). Whilst the norm will be to submit in this way, it is appreciated that

in some genres 36 stand-alone images may be more appropriate to asubmission. We can therefore be flexible regarding these requirements. If youare unsure which option fits you best contact us for advice before you submit.

The images should be varied enough for you to demonstrate that you are atrue Craftsman in the art of photography and your chosen genre.

Your 36 images must have been taken by you in the past 24 months All the images must be submitted in a digital format on a disc or usb memory

stick. 12 of the images must also be presented as prints. The submission should be presented in a professional way as though it were

for a client (e.g. digital images in a slideshow format). A short purposeful written brief is required to assist our evaluation of your

submission e.g. the purpose of the images, plus your thought processes andtechniques used.

3.4 What do I need to submit to be considered as a Master Craftsman?

3.4.1 For MCGWP (Master Craftsman Guild of Wedding Photographers) You must have CrGWP status with the Guild to apply.


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The submission must comprise at least 20 (but no more than 30) images fromlive weddings or civil partnerships and have a theme.The rest is up to you -You need to create your signature masterpiece befitting of Master Craftsmanstatus.

The images must be presented in both a digital format on a disc or usbmemory stick and also as prints. We understand this is project dependant so if

this is not to be the case this should be discussed with, and authorised by theGuild pre-submission

You also need to submit 2 finished products that customers would get fromyou following their weddings or civil partnerships. Ideally, at least one of theseneeds to be in an album or printed format.

Purposeful text should accompany the submitted images to enhance ourevaluation and understanding of your submission.


3.4.2 For MCGPP (Master Craftsman Guild of Professional Photographers)

You must have CrGPP status with the Guild to apply. You must stipulate the specific genre applied for. A multi-genre entry is not

permitted. The submission must comprise at least 20 (but no more than 30) images and

have a theme. The rest is up to you - You need to create your signaturemasterpiece befitting of Master Craftsman status.

The images must be presented in both a digital format on a disc or usbmemory stick and also as prints. We understand this is project dependant so ifthis is not to be the case this should be discussed with, and authorised by theGuild pre-submission

You also need to submit 2 finished products that customers would get fromyou. Ideally, at least one of these needs to be in printed format.


The rest is up to you - You need to create your signature masterpiece befittingof Master Craftsman status.


3.4.3 For MCGP (Master Craftsman Guild of Photographers) NON-BUSINESS RELATED

You must have CrGP status with the Guild to apply. You must stipulate the specific genre applied for. A multi-genre entry is not

permitted.

The submission must comprise at least 20 (but no more than 30) images andhave a theme. The rest is up to you - You need to create your signaturemasterpiece befitting of Master Craftsman status.

The images must be presented in both a digital format on a disc or usbmemory stick and also as prints. We understand this is project dependant so ifthis is not to be the case this should be discussed with, and authorised by theGuild pre-submission



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4.0 WHAT MAKES A GOOD SUBMISSION?

4.1 General Guidance

Within any submission should be evidence that the skills relevant to photographygenerically are understood - from composition and framing to the use of lighting

(whether artificial or natural - ideally both). This then needs to be accompanied byevidence of the specific skills relevant to the genre you apply for.

As the judges are looking for you to evidence that you have all the necessaryskills required for the level you are submitting for, variety is one of the keys tosuccess, not the subject matter! Quite simply, if you make a varied submissionthere is more opportunity to demonstrate all the required skills.

When putting your portfolio together consider it as a whole as well as each

individual image Its cohesive nature is important so think of it as a set.

Consistency also has an important role to play things like colours and whitebalance should be consistent within each set of images you submit in order todemonstrate your control of the shoot, your camera and post-production.

Your monitor should be calibrated correctly to ensure that the assessors will viewyour digital submissions in exactly the same way as you see them. If you cannotdo this, you are advised to submit prints so you know that the assessors will viewyour portfolio as you do.

Your brief is an invaluable tool if used correctly. It is an opportunity to enhanceyour submission by conveying a written understanding of things such as thepurpose of a shoot, the difficulties faced and / or the thought processes used, aswell demonstrating an understanding of the skills needed in the craft ofphotography.

Finally, do remember that the professional way your submission is presented ispart of the assessment process, so actions such as the addition of frames orborders to images and the use of presentation boxes if a disc is forwarded are

worthy of consideration. Careless presentation can create doubts in the minds ofthe judges regarding the professionalism of the applicant.

4.2 What should I consider for a QGWP application?

When applying for Qualified status in the wedding section we suggest that yousubmit 2 images pre-ceremony, 2 images from the ceremony, 2 images after theceremony and a group shot in each set of 7 images (though this is not compulsory).We would also advise that within your overall submission you should include formalmoments (such as signing the register or cutting the cake) or posed / semi-posedshots, candid moments, small and larger group shots (whether posed or candid),internal and external images demonstrating the use of natural and artificial lighting

skills. By compiling such a mix you should be able to demonstrate a wide range ofskills.Finally, do remember thatit will look more professional if you sub-divide yoursubmission into themes or sections as referred to in your brief.

4.3 What should I consider for a QGPP or QGP application?

You need to demonstrate that you understand and are capable in the craft ofphotography generically as well as specific to any genre you may specialise in. Forexample, if you specialise in images of children, aim to submit images in a variety of


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settings and lighting conditions and that demonstrate the use of different techniquesand skills. So, if you utilise a studio and shoot outside we would recommend youselect images taken in both environments and in a mix of styles. Also, do rememberthat whilst the images can be from a specific genre you can mix several differentgenres if you feel you can demonstrate your skills easier this way. If you go for thelatter approach it will look more professional if you sub-divide your submission into

themes or sections as referred to in your brief.

4.4What should I consider for a Craftsman application?

These submissions require you to demonstrate complete proficiency in the craft ofeither wedding photography or a specific genre of your choice (multi-genresubmissions are not permitted at this level). In order to pass we need evidence ofcreativity and experience in directing, capturing and creating exciting images. Inother words, whilst your own personality and experience will determine the type ofshots you select, a clear demonstration of your all-round capabilities and knowledgeof the craft, fused with personal flair, is required to pass. Variety is therefore still akey element contributing to success.

4.5 What should I consider for a Master Craftsman application?

Just as in the guilds of years gone by, to become a Master Craftsman with the Guildof Photographers you need to create a masterpiece worthy of the title! This is ourhighest distinction and recognizes you as being able to create work of the highestpossible standard both technically and artistically, so your application must reflectthe highest level of content and presentation and show the most meticulous attentionto detail and creativity along with complete understanding of the art and craft ofphotography. It is the most demanding and yet exciting of our titles to apply for,because you have full artistic licence to create your own work of art!


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5. GENERAL ADVICE OF IMPORTANCE

5.1 What do I need to consider regarding any submitted digital images?

Images must be saved as a jpg with a longest length of 1200 pixels for aQualified status submission or 1800 pixels for Craftsman or Master Craftsman

submissions. They must be in RGB mode (even for monochrome images), and in the sRGB

colour space. You must name your files using two digit numbers: 01, 02, 03 etc. so that they

sort for viewing (1, 2, 3 etc. is not acceptable). You must notuse your name or a title on the images. Applicants can submit the images via any of the preferred methods listed under

each particular level (i.e. disc or memory stick in all cases, or with the additionaloption of zip files if applying for Qualified status). .

It cannot be emphasised too strongly that your monitor should be calibratedcorrectly to ensure that the assessors will view your digital submissions in exactlythe same way as you see them.

5.2 What do I need to consider regarding any submitted prints?

The minimum image size is 8 along the shortest length when for a Qualifiedstatus submission or 10 for Craftsman or Master Craftsman submissions.

You can mix monochrome and colour. You can either print your images yourself or have them commercially printed (but

remember that you are responsible for the finished result). When putting your portfolio together consider it as a whole as well as each

individual image. In other words do the prints look good as a set? You should try to ensure that the print quality is consistent throughout the

submission as this adds to the cohesiveness of the set. To help with that it is usually advisable to use the same paper type throughout. Mounting is not compulsory but it can considerably enhance a portfolio and you

are marked on your presentation so it is recommended. If mounting your prints take care to ensuring that the mounts enhance your

images and are free from marks and blemishes.

It is recommended that mounts are generally all of the same colour and size(even if the prints are different sizes) and at the same sympathetic with thesubject matter (usually pale, neutral colours are preferred such as white or offwhite).

You must choose the order in which you want your images to be displayed andon the back of each print you must put your name and number them sequentially

in the order you have chosen them to be displayed. You must not put a title or have your name on the front. Obviously we appreciate that elements such as mounting images and posting

from overseas can prove more difficult than if UK based so we can offerdiscretion regarding this.

5.3 What do I need to consider regarding a written brief?


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This should be as the name suggests (brief) so should be limited to no more than600 words per submission for Qualified status and 1000 words for a Craftsmansubmission. What is written for a Master Craftsman submission is very much leftto the applicant.

Your name or any other identifying features must not be on the brief. Customer names should be avoided with reference being made to the customer,

subject or model etc. It is recommended to split the brief into sections for maximum focus (e.g. Shoot

1, Shoot 2, Shoot 3 etc. or Customer Brief, Thoughts and Considerations,Methods used etc.).

The written brief is very much part of the submission, so the presentation of it isjust as important as that of the images.


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6. WHAT DO THE JUDGES LOOK FOR?

It is sometimes said that the judging of photography is subjective (i.e. a matter ofopinion). This can be so but isn t in the Guild s case.

The Guild s judging process minimises the potential of subjectivity by judging through

a Panel process utilising experienced judges from varied judging backgrounds.

Furthermore the judges have set criteria to consider. The criteria are based aroundthe fact that photography is a combination of art and science, the skills for which canbe combined into distinct groups, bearing equal weight within the judging process.

Below are those groups with indicators of what contributes to a strong image -

1. Subject and Story Telling Stronger Images will have an expression,subject, story or purpose that has impact and evokes emotion, and in a waythat is appropriate to the story or purpose of the image. The strongest imageswill evoke reaction or intense emotion (such as laughter, sadness, awe or

anger), or be thought-provoking. They will also be compelling enough to holdthe viewers interest.

2. Composition and Creativity Stronger images will evidence personal style

(i.e. imaginative or creative ways to convey an idea, message or thought), andwill draw and hold the viewer to look at a considered point (or points) wherethe creator intends, with minimal distraction, in order to express the purposeof the image. The strongest images will have minimal distraction and if thereis more than one point of focus the strongest images will have clear primaryand secondary centres of interest (accepting that in some cases the image asa whole can be the focal point).

3. Lighting Stronger images show control and use of light (whether natural orartificial) to enhance the subject, story or the image itself. The strongestimages will do the former, demonstrating an understanding of this key skillwithin photography - there is a significant difference between simply

illuminatingan image and using or controlling lightto good effect.

4. Technical and Post Production excellence Stronger images will show

understanding of the camera and associated equipment, be sharp and wellexposed, evidencing attention to detail. Also all additional post-productionwork will complement the image and be applied to a high standard.

There is also an over-riding arch to all of these

Congruence or Harmony. Inother words all the components above must work together to create one

Finally, vital within any submission is

5. Presentation Stronger images and submissions have a finished look, withanything added (such as borders or mounts) supporting and enhancing them.The strongest submissions are cohesive and evidence consistency in all


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areas, such as in the use of colour. Remember that the overall look of thesubmission reflects your professionalism and standards.

There are 3 main stages to creating an image (Seeing, Taking and Making), and ifyou think about the above groups they fit naturally into each of these stagesevidencing the logic of our judging process

Seeing: This stage is very much about your eye for a picture and your ability to seea story , so imagination and creativity are key elements. Your understanding ofcomposition, light and colour are also vital in order to capture the subject matter at itsbest. (1, 2, 3 above)

Taking: It s here where the understanding of your camera counts in order to get thebest exposure and depth of field for your subject matter. Once again, yourunderstanding of lighting is vital, and capturing (rather than blowing-out ) highlightdetail essential. (3, 4 above)

Making: This stage is about post-production skills. As when taking an image, your

eye , creativity and understanding of light, come into play. This is regardless ofwhether you are making subtle adjustments to things such as sharpness, tone,luminance or colours, to ensure they are true, or transforming an image in a far moreradical or creative way. (1, 2, 3, 4 above)

Of note is the fact that lightingis the one constant throughout, emphasising

its importance in creating images of a high standard and photography ingeneral!

Each section is scored out of 100 and an average score of 70 across all sections isrequired to pass (with the overall arch of congruence applying along with satisfactorypresentation). Also, if any one section scores below 60 a pass will not be granted.

The pass mark is the same for each membership level applied for but the standardsrequired to achieve those scores is more difficult the higher the level applied for.


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7. HOW THE PROCESS WORKS

7.1 What is the process when applying for Qualifiedstatus?

If a digital only submission you can forward it for consideration at any time of theyear.

A print or part-print based submission can only be considered when theassessors meet on certain dates within the year which are detailed near the footof the Qualification page on the Guilds website.

Our evaluation process is detailed and involves at least three assessorsreviewing your submission, two of which must approve the submission for you topass.

The outcome of a digital submission, along with feedback, will be verbally givento the photographer within 28 days of submission in normal circumstances. If thesubmission is printed or considered on a Guild assessment day, the outcome willbe verbally given to the photographer within 5 days of that date in normalcircumstances.

If successful you will be granted Qualified status and will be able to use the

relevant Guild logo and Guild letters after your name. Unfortunately, not everyone is successful, so if the submission does not meet the

required standards a more in-depth verbal critique will be offered along withassistance with development plans towards a further submission. In suchinstances a further submission may be made at half the usual application fee, ifmade within 12 months.

7.2 What is the process when applying for Craftsman or Master Craftsmanstatus?

Your submission can only be considered when the assessors meet on certaindates within the year which are detailed near the foot of the Qualification page onthe Guild s website.

Our evaluation process is detailed and involves at least fourassessors reviewingyour submission, three of which must approve the submission for you to pass.

The outcome will be verbally given to the photographer within 5 days of theassessment date in normal circumstances.

If successful you will be awarded the title of Guild Craftsman or MasterCraftsman (depending on the submission type) and will able to use the relevantGuild logo and Guild letters after your name.

Unfortunately not everyone is successful, so if the submission does not meet therequired standards a more in-depth verbal critique will be offered along with

assistance with development plans towards a further submission. . In suchinstances a further submission may be made at half the usual application fee, ifmade within 12 months.


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8. ADVICE AND GUIDANCE

As stated in the introduction, you have already taken the first and most importantstep towards making your submission by reading this Handbook.

The next step is to make sure that you understand and follow the requirementscarefully

The Guild wants you to pass so if you have any questions or would like adviceplease just contact us - You can even forward us a selection of images for acritique to assist guide you.

One of the best ways to be helped is through linking in with a Mentor who isfamiliar with the processes. If you are interested in this please contact usrequesting to do so rather than approaching the mentor directly.

The Guild Panel Days provide the opportunity of discussing what makes a goodimage and we give an overview about what makes a good submission. They alsohave an open Mentoring session and create some time for 121 s so your ownwork can be considered and commented upon in more detail, even if you onlyhave a few images which you would like advice about. The details of dates andvenues for these days can be found on the Guild s Special Days page of the

website and places can be pre-booked through the Guild. A further option is to attend any of the Special Guild Days which are organised

around the UK. Assessors are always present and can give you bespoke adviceincluding a discussion of any work you bring with you on the day.


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9. QUALIFICATION TRANSFERS FROM OTHER ASSOCIATIONS

The Guild fully respects the hard work that has gone into achieving qualificationselsewhere so Qualifications granted by other respectable associations may betransferable to our membership levels applying in the relevant genre.

Transfers will be considered on the basis of An L (Licentiate) is transferable to the Guilds Qualified status. An A (Associate) is potentially transferable to the Guilds Craftsman title. An F (Fellow) is potentially transferable to the Guild s Master Craftsman

title.

Any transfer is not guaranteed as it is subject to a review of the relevant qualificationsubmission. In some cases, supplementary evidence may be requested to ensureGuild criteria are met.

In the above cases you need to -

Forward your qualification winning Panel (in a digital or printed format) If in a digital format the Guild s digital image requirements should be met

unless this is not possible. Include a copy of the certification or other written evidence of your pass. Include a completed application form, along with the appropriate fee. If you are in business, and applying for a transfer at Craftsman level you will

also need to submit an actual finished product that a customer would get fromyou. Two actual products will be required if the application is at MasterCraftsman level.

If you are in business a copy of your PL and PI Insurance Certificate is alsorequired with your submission, regardless of level.

A digital only submission can be forwarded for consideration at any time of theyear.

A print or part-print based submission can only be considered when theassessors meet on certain dates within the year which are detailed near the footof the Qualification page on the Guilds website.

As in all cases, postage costs and suitable packaging must be included if yourequire your submission to be returned


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10 MAKING YOUR SUBMISSION

Clearly a great deal of hard work goes into preparing a submission. It is easy to beso anxious about getting the evidence right that other aspects can easily beoverlooked. Below is a check list that will hopefully reassure you that yoursubmission is complete and ready to send, along with delivery instructions

10.1 Your submission check list

Firstly, make sure that the Guild is been advised of the pending submission.

Check that the submission criteria have been met, especially noting

The number of images required

The required digital image or print image sizes and specification

The anonymity and numbering requirements

Ensure your application form and written brief is attached or enclosed (along withevidence of insurance with business related submissions) and the submission feehas either been pre-paid or is enclosed.

If a transfer based submission a copy of the proof of obtaining the qualification inquestion also needs to be enclosed or attached.

10.2 Email submissions

If submitting by email, you need to consider your submission size and whether itwill be too large a fi le to submit this way. If you suspect it will be you are welcometo split it into 2 or 3 emails.

It is a good idea to send a separate email advising the Guild that you have sentyour submission just to check we have received it.

You will be sent an email to acknowledging receipt of your submission (usuallywithin 2 working days of receipt). If after 2 days you have not heard please

contact us to confirm receipt.

10.3 Postal submissions

If posting your submission evidence please make sure that it is securely

packaged.

If your submission is to be considered at an assessment day, it needs to arrive atthe Guild s address at least10 days before the assessment day (unless beingbrought in person on the day as at 10.5 below).

Unfortunately we cannot accept parcels that require any additional payments soplease do check that the postage you pay is at the correct amount.

You will be sent an email to acknowledging receipt of your submission (usuallywithin 2 working days of receipt). If after 2 days you have not heard pleasecontact us to confirm receipt.

Do not forget to include a request to return your submission should you want usto, along with a prepaid label for the return postage and an address label.

10.4 Postal submissions from overseas


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If posting from overseas, the process is as at 10.3 above, with the exception thatin addition you will need to make sure that all customs clearances are pre-paid, inorder to avoid delays in delivery.

Unfortunately the Guild cannot take responsibility for paying any import fees ortaxes, and will not accept parcels that require any additional payments.

For customs purposes, it is best to clearly state that your submission is a

TEMPORARY IMPORT ONLY OF NO COMMERCIAL VALUE . This way theyknow it is not a purchase nor is it being sent to the UK to be sold.

10.5 Personal delivery and collection

As stated above all applications for review on an assessment day must be withthe Guild at least 10 days prior to the day.

You can however arrange to bring your actual evidence to the Guilds office on anassessment day between 8am and 0930am.

Alternatively, you can bring your evidence to the Guild s office on a date prior tothe assessment day - during normal office hours and subject to making a priorappointment.

If you wish to collect your evidence on the day of the assessment, you need tomake us aware in advance. You will be advised if it will be available for collectionduring the lunch break or at the end of the day. The more notice you give usabout your preferred collection time the more likely we are to accommodate it.

You can also arrange to collect your evidence from the Guild s office on a dateafter the assessment day - during normal office hours and subject to making aprior appointment

10.6 Returning your portfolio

Please see the application form for details.

CDs and memory sticks will not be returned unless specifically requested. Personal collection can be arranged as per 10.5 above. All reasonable care will be taken of evidence submitted, but the Guild will not be

responsible for any loss or damage whilst in its care or in transit.

10.7 Cancellation or other alterations

If after submitting your application, you are unable to submit your portfolio orneed to make any changes, you must immediately email the Guild([email protected]). It is essential that any cancellations are made in writing.

Because of the fact we schedule assessors to review your submission if youcancel any submission made for an assessment day within 2 weeks of the

assessment date (either by withdrawing your application or transferring it to afuture date), unfortunately you will still be charged for that particular assessment.


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11. FEES AND PAYMENT

All submissions must be pre-paid prior to assessment. You can pay by the followingmethods but in all cases please use your name and the word submission as areference so we can clearly identify your payment -

By Bank Transfer to the Guild s bank account -The Guild of Professional Photographers .Santander - Sort Code 09 01 27. Account number 42361383

By cheque made payable to The Guild of Professional Photographers . Alternatively, we can invoice you via Paypal, or you can pay directly that way by

sending payment to [email protected]. You should also include the cost for the return of any posted evidence should you

wish it to be returned, including the cost of any insurance or registration by airfreight should you require it.


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12. RETENTION OF WORK

Please note that the Guild of Photographers reserves the right to utilise your portfolioto help other potential applicants or for publicity purposes(unless there are genuine

reasons why this is not possible), without payment of a fee. If there are reasons why

this cannot be done please inform us in writing prior to submission.


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13. APPEALS PROCEDURE

The assessors are chosen because they are very competent in that role. Therefore,anyone submitting must respect their decision on behalf of the Guild as final, and nocorrespondence will be entered into about it. However, in-depth feedback is offeredvia the Guild s mentoring service.


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14 CONTACT DETAILS

14.1 Office & Postal Address

The Guild of Photographers, 30 St Edmunds Avenue, Newcastle-Under-Lyme,Staffordshire. United Kingdom. ST5 0AB.

14.2 Email Address

[email protected]

14.3 Telephone Numbers

01782 740526 / 07868 753181

14.4 Website

www.photoguild.co.uk

14.5 Facebook

http://www.facebook.com/The.Guild.of.Photographers


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15. DIRECTIONS TO THE OFFICE

If visiting by car, the office is situated just off the A500 (a dual-carriageway linkingjunctions 15 and 16 of the M6), which can be accessed via the A50 as well. SatNav s tend to work very well if you input the address or postcode details as abovebut here are some written directions

15.1 From the South (M6)

Leave the M6 at junction 15 and continue for 6 miles before branching left towardsthe B5370. At the top of that slip road take the 1st exit onto Porthill Bank from theroundabout which is the B5370. From there take the second left into St EdmundsAvenue and you will find the office on the right hand side after about 800 meters.

15.2 From the A50

Turn right onto the A500 from the A50 where it merges. Continue for 3 miles beforebranching left towards the B5370. At the top of that slip road take the 1st exit onto

Porthill Bank from the roundabout which is the B5370. From there take the secondleft into St Edmunds Avenue and you will find the office on the right hand side afterabout 800 meters.

15.3 From the North (M6)

Leave the M6 at junction 16 turning left onto the A500 and continue for 6 milesbefore branching right towards the B5370. At the top of that slip road take the 4thexit onto Porthill Bank from the roundabout which is the B5370. From there take thesecond left into St Edmunds Avenue and you will find the office on the right handside after about 800 meters.


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16. NEARBY ACCOMODATION

If you want a list of nearby accommodation options please contact us and we will behappy to supply you with an up to date list.


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Good Luck from the Team at the Guild

and enjoy what you learn on your personal journey!!

2013 The Guild of Photographers All Rights Reserved

A permission contract is required from the Guild of Photographers to reprint or reproduce any material from within

this Handbook

Guild Membership Levels Handbook

Documents

Transcript of Guild Membership Levels Handbook