Guido Ghedin – Discorso commemorativo
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DISCORSO COMMEMORATIVO: LA RIVOLUZIONE DIGITALE È FINITA.
GUIDO GHEDIN
BRAND COMMUNICATION IN THE POST-DIGITAL WORLD
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
INTERNET HA 19 ANNI
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
FACEBOOK HA 10 ANNI
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
I NUOVI MEDIA NON ESISTONO
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INTERNET ERA UN MISTERO
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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INTERNET È UN MISTERO
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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FACEBOOK HA CAMBIATO IL MONDO
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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DAL SOCIAL ALL’ANTI-SOCIAL (MEDIA MARKETING)
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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IL DIGITAL ERA UNA SCELTA
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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IL DIGITAL ERA UN CANALE
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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2.7 MILIARDI DI PERSONE HANNO ACCESSO AD INTERNET
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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1.8 MILIARDI DI PERSONE SONO ISCRITTE AD UN SOCIAL NETWORK
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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5.2 MILIARDI DI PERSONE HANNO UN TELEFONO
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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1.6 MILIARDI DI PERSONE HANNO UNO SMARTPHONE
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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!
IL MOBILE INTERNET HA 18 ANNI
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
#
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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INTERNET VS. INSTAGRAM
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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01 CHIMICO 02 SOCIALE 03 TEMPORALE 04 TECNOLOGICO 05 BUSINESS
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
NH2
HO
OH
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
INSTAGRAM+
=VINE
OTTOBRE 2010
GENNAIO 2013
GIUGNO 2013
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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INTERNET VS. MOBILE-BORN
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
2007 2009 2011 2013
400M
800M
1200M
1600M
2000M
DESKTOP USERSMOBILE USERS
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
1st GENERATION: CONNECTIONS !
MYSPACE, FACEBOOK, LINKEDIN, RENREN, MIXI
FRIENDS GRAPH > PHONE BOOK
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
2nd GENERATION: FOLLOWERS !
TWITTER, SINA WEIBO, PINTEREST, INSTAGRAM
SOCIAL INFLUENCE > LIFE
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
3rd GENERATION: CONTACTS !
WHATSAPP, WECHAT, LINE, KAKAO, SNAPCHAT
PHONE BOOK > FRIENDS GRAPH
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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IL POST-DIGITAL MARKETING
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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È UNA QUESTIONE DI TEMPO
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INTERRUZIONE DI 30 SECONDI !
INFORMAZIONI PER INTERESSI !
ENGAGEMENT PER INTERESSI !
INTERRUZIONE DI 3 SECONDI
YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
0.01.02.03.0
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YOUNG DIGITAL LAB 13 GIUGNO 2014 MILANO
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UNA PERSONA HA ACCESO A 1500 CONTENUTI OGNI GIORNO
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E NE CONDIVIDE POCHISSIMI
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CI SIAMO ABITUATI ALL’ODORE DELL’OSSIGENO.