Guido Ghedin – An eye on China

AN EYE ON CHINA

Young Digital Lab - Milan, March 14-15 2013

DIFFERENTDIGITAL LANDSCAPES

A VIEWPOINT ON


INDIABiggest country on Facebook by 2015.

source: BusinessWeek, 2012


PHILIPPINESOver 93% of Internet users are on Facebook.

source: Social Bakers


INDONESIA2.4% of all tweets come from Jakarta.

source: Semiocast, 2012


SWAZILAND92,5% of users access Facebook from a phone.

source: Social Bakers


In Russia, Vkontakte has 45 million users. Facebook just reached 7,5 million users.


Facebook took 5 years to pass Mixi in Japan. LINE mobile app took 1 year to pass both.


BILLION PEOPLEOVER 1.3


UNDER 30500 MILLION


OVER 550 MILLIONINTERNET USERS


SHENZHEN IS THEMOST CONNECTED CITY


1.1 BILLIONMOBILE USERS


OVER 350 MILLION3G/SMARTHPONE USERS


IN ONE YEAR (2011-2012)50M TO 200M 3G USERS


USE INTERNET VIA PHONE97% OF YOUNG/URBAN


And they are not on Facebook.


SHARE!


DIGITAL LANDSCAPE IN CHINA:THE THREE GIANTS


TENCENTQQ app has 700M users

GAMING & MESSAGING

ECOMMERCE ALIBABAwith Taobao & Tmall

BAIDU 92% of the market share

SEARCH


SOCIAL MEDIA IN CHINA:A QUICK INTRO


SINA WEIBOthe main social network: over 300M users

YOUKU + TUDOUvideo sharing platform(s)

KAIXIN001another social network with over 100M users

WEIXIN/WECHATTencent’s mobile messaging & social ntwk app

RENRENa social network founded in 2005 (over 100M users)

plus


LET’S PLAY A LITTLE GAME


RenRen


RenRen

#EyeOnChina

Youku


DianDian


Mogujie


Sina Weibo

#EyeOnChina

TuDing


Douban


PaPa


Taobao


WeChat


PinFun


HOW ABOUT THE WALL?


source: gizmodo


source: en.greatfire.org


JUNE 4th


MAY 35th


18th NATIONAL PARTY CONGRESS

(十八大 Shíbā dà)


SPARTA(斯巴达 Sībādá)


HOW ABOUT MARKETING?


45%

77%

80%


of luxury consumers in China are under 45.

of consumers think social media make a brand attractive.

of consumers believe primarily on web-based reviews.

THE WEI WAR


THREE CASE HISTORIES



vimeo.com/48589953

THANKS!@guido_ghedin


Guido Ghedin – An eye on China

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