#E-Marketing

Presented by: @Janelle Edwards

Understanding E-Marketing

E-Marketing is the practice of marketing which utilizes the internet and any mobile electronic devices. It is an important aspect for any marketer to consider because there are over 1.8 billion internet users today.

The Management process responsible for identifying, anticipating and satisfying customer requirements profitably.

The Chartered Institute of Marketing

Marketing is an activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have customers, clients partners and society at large.

American Marketing Association

Include a slide hear about web 2.0

Did you know that…

85% of leisure traveler's use the Web to plan their trip

55% of Internet users book holidays online – only 7% book on the high street

Two thirds of internet users take two or more holidays a year

Almost half of internet users book holidays based on recommendations from friends and family.

1/3 of people read the travel articles in magazines and newspapers

42% of US mobile users research travel info on their phone before booking a trip.

Online Purchase Behavior

Online Purchase Behavior

Creating an E-Marketing Campaign

Elements of an E-Marketing Campaign

Website development

Search Engine Optimization

E-commerce

E-mail marketing

Advertising

SOCIAL MEDIA

Community Development

Mobile app development

QR codes

Content Marketing

Advantages of E-Marketing

Global Reach

Start up costs can be very low

Easily engage with your targeted market segment

Easy to monitor and control you can get instant feed on ROI

Speed: information can also be instantaneous

Website Development

Website Development

Include another example of website marketing

What is Social Media?

A buzzword?

Content and Media created by a community?

A conversation?

A marketing tool?

Social Media Platforms

Blogs- Wordpress, TypePad

Content Sharing- YouTube, Instagram, Pinterest, Vimeo

Social Networks- Goggle+, Facebook

Professional – LinkedIn

Microblogging – Twitter, Vine

Location based – Foursquare

Reputation Management – Trip Advisor, Fodors

Social Media and Tourism – inc image on right

Engagement

Brand Awareness & Recognition

Loyalty

New leads

E-commerce opportunities

Case Study - Australia

Include another example of australia tourism

Case Study – Hilton Hotel

Challenges in the Tourism Industry

Managing User Generate Content

Active Service Recovery

Timely Crisis Communication

A clear and measurable strategy

Consistency and Relevance

Managing Online Reputation

Digital Analytics

The Future of E-Marketing&

Social Media

Include example of on/offline mktg

The Future of E-Marketing&

Social MediaExtend Concierge Services

The Future of E-Marketing&

Social MediaOn-site Merchandising

…my personal favorite

Questions?